Rascasse Audience Intelligence

CD Baby Audience in United States

A data profile of the people who buy, follow and care about CD Baby in United States — modelled from more than twelve digital signal sources. CD Baby has an estimated audience of 2,346,626 people in United States.

#6among Record label in United States#373among Website / Newspaper / Magazine in United States#1348in Music & Radio

The average CD Baby fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TuneCore, Bandcamp, GarageBand, with strongest over-indexing on TuneCore (105.59× the country average).

Demographically, the CD Baby audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CD Baby fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for TuneCore.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CD Baby profile in United States.

Audience size
2.3M
in United States
Gender
42.5%♀
57.5% male
Age
29.6
average years
Country rank
#12524
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CD Baby

42.5% are female, 57.5% are male, average age 29.6.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for CD Baby audience in United States
MetricValue
Female42.5%
Male57.5%
Average age29.6
Estimated audience size2,346,626
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the CD Baby audience in United States
Age bracketShare%
16-1943%
20-2928%
30-3914%
40-498%
50+6%
Fig. 04

Worldwide distribution

39.0%

of the worldwide CD Baby audience comes from United States.

Worldwide audience distribution share by country for CD Baby
CountryShare
United States39.0%
Brazil6.7%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CD Baby audience in United States is strongest.

Fig. 05

Top regions by affinity

CD Baby fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.94×
02Tennessee~80K1.60×
03North Dakota~7K1.49×
04Rhode Island~10K1.35×
05Louisiana~40K1.33×
06Massachusetts~60K1.27×
07Vermont~5K1.21×
08New York~200K1.18×
09Montana~8K1.18×
10Alabama~40K1.15×
11Georgia~80K1.09×
12California~300K1.08×
13Washington~50K1.08×
14Hawaii~10K1.04×
15Utah~20K1.03×
16Maine~9K1.03×
17Nevada~20K1.02×
18New Mexico~10K1.02×
19Missouri~40K1.01×
20Florida~200K1.00×
21Mississippi~20K1.00×
22Kentucky~30K0.99×
23Arizona~50K0.97×
24Colorado~40K0.97×
25North Carolina~70K0.95×
26South Carolina~30K0.95×
27Connecticut~20K0.94×
28Alaska~5K0.94×
29Pennsylvania~70K0.93×
30New Jersey~60K0.93×
31Idaho~10K0.93×
32Illinois~70K0.92×
33Indiana~40K0.92×
34Oklahoma~20K0.92×
35Ohio~60K0.90×
36Arkansas~20K0.89×
37New Hampshire~8K0.89×
38Maryland~40K0.87×
39West Virginia~10K0.87×
40South Dakota~5K0.87×
41Wisconsin~30K0.86×
42Kansas~20K0.86×
43Texas~200K0.85×
44Virginia~50K0.85×
45Washington, District of Columbia~6K0.83×
46Michigan~50K0.82×
47Minnesota~30K0.80×
48Delaware~5K0.79×
49Nebraska~8K0.68×
50Iowa~10K0.62×
Fig. 06

Affinity by region

Affinity by region — CD Baby, United States
0.62×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CD Baby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CD Baby audience
#·InterestCategoryAffinity×
01TuneCoreMusic & Radio105.59×
02GarageBandMusic & Radio49.81×
03BandcampMusic & Radio28.30×
04American Musical SupplyShopping17.47×
05John DenverMusic & Radio15.47×
06Ray CharlesMusic & Radio14.66×
07Dove CameronMovies & TV11.59×
08Digital audio workstationTechnology & Electronics11.58×
09TurntablismMusic & Radio10.89×
10Kendrick LamarMusic & Radio8.33×
11Anthony JoshuaSports7.13×
12Megan FoxMovies & TV5.98×
13Hair ExtensionsBeauty & Wellness4.81×
14HobbyHome & Garden3.38×
15SpotifyInternet & Social Media2.60×
16Music videosMusic & Radio2.05×
17ConcertsMusic & Radio1.99×
18Do it yourself (DIY)Home & Garden1.82×
19TikTokInternet & Social Media1.79×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CD Baby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CD Baby audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Early Adopter MentalityPOWER1.66×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CD Baby audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Family OrientationCONSERVATISM0.72×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CD Baby have in United States?

CD Baby has an estimated audience of 2,346,626 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CD Baby fans?

42.5% of CD Baby fans are female, 57.5% are male, with an average age of 29.6 years.

03

Which brands do CD Baby fans like most?

CD Baby fans show strongest brand affinity for TuneCore (105.59×), Bandcamp (28.3×), and GarageBand (49.81×) over the country average.

04

Where do CD Baby fans live in United States?

CD Baby fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do CD Baby fans also like?

Beyond CD Baby itself, the audience over-indexes on Bandcamp (28.3×), GarageBand (49.81×), Hobby (3.38×), and Digital audio workstation (11.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Record label audiences in United States

See CD Baby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CD Baby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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