CD Baby Audience in United States

CD Baby logo

CD Baby has an estimated audience of 2,340,595 people in United States. 42.5% are female, 57.5% are male, average age 29.6. Top regions: California, Texas, New York. Top brand affinities: Grinch, Combat sport, No Escape (1994 film), TV Fanatic, Israel.

The average CD Baby fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Combat sport, No Escape (1994 film), with strongest over-indexing on Grinch (7.29× the country average). Demographically, the CD Baby audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: Record label

Demographics of CD Baby fans

Demographic split for CD Baby audience in United States
MetricValue
Female42.5%
Male57.5%
Average age29.6
Estimated audience size2,340,595

Audience persona

The typical CD Baby fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for CD Baby in United States
RegionReachAffinity
California297,2581.15×
Texas177,8010.88×
New York167,5521.28×
Florida161,2641.02×
Tennessee79,8631.7×
Georgia78,1491.08×
Illinois76,3820.98×
Pennsylvania72,3070.92×
Ohio66,9290.93×
North Carolina66,0430.94×
Massachusetts62,6461.36×
New Jersey58,4750.98×
Oregon54,3262.02×
Washington53,2621.13×
Michigan50,5450.83×
Virginia49,0240.86×
Louisiana41,3491.37×
Indiana41,0370.96×
Missouri40,3871.07×
Alabama39,6621.21×
Colorado38,3601.04×
Arizona38,0000.8×
Maryland35,8680.89×
South Carolina33,0810.94×
Minnesota30,0480.9×
Wisconsin29,9370.85×
Kentucky28,9620.99×
Nevada24,4931.08×
Oklahoma22,8520.88×
Connecticut21,8750.93×
Utah21,4951.03×
Mississippi16,2820.84×
Arkansas16,0620.83×
Kansas15,0730.82×
New Mexico11,4380.97×
Rhode Island11,0881.49×
Iowa10,4070.54×
Idaho10,2540.87×
Hawaii10,1521.01×
Maine8,6871.04×
Montana7,9391.22×
New Hampshire7,3340.8×
West Virginia7,3280.67×
North Dakota7,2161.5×
Nebraska6,9280.59×
Washington, District of Columbia5,8980.84×
Delaware4,7730.74×
Vermont4,3981.07×
South Dakota3,7830.7×
Alaska3,1400.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CD Baby audience
BrandAffinityCategory
Grinch7.29×Movies & TV
Combat sport2.72×Sports
No Escape (1994 film)19.01×Movies & TV
TV Fanatic17.83×Movies & TV
Israel3.49×Travel & Leisure
KiwiCo11.36×Kids & Family
Harlow18.45×Travel & Leisure
Gift registry18.18×Kids & Family
Vocal harmony6.13×Music & Radio
Pro-Ject5.36×Music & Radio
Governor of Michigan9.35×Politics & Society
Monmouth County, New Jersey11.09×Travel & Leisure
Goop5.34×Internet & Social Media
Elsword15.8×Games
Wok5.83×Food & Beverages
Corona (band)4.64×Music & Radio
Bank account1.99×Business & Career
Hibachi5.92×Food & Beverages
Google Home4.75×Technology & Electronics
Staycation2.4×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CD Baby audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.3
Early Adopter MentalityPOWER1.66
PatriotismCONSERVATISM1.35
Luxury OrientationPREMIUM1.35
Sports ActivityPOWER1.23
MindfulnessBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for CD Baby
CountryShare
United States39.0%
Brazil6.7%
Italy5.8%

See CD Baby audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does CD Baby have in United States?

CD Baby has an estimated audience of 2,340,595 people in United States, concentrated in California and Texas.

What is the gender split and age of CD Baby fans?

42.5% of CD Baby fans are female, 57.5% are male, with an average age of 29.6 years.

Which brands do CD Baby fans like most?

CD Baby fans show strongest brand affinity for Grinch (7.29×), Combat sport (2.72×), and No Escape (1994 film) (19.01×) over the country average.

Where do CD Baby fans live in United States?

CD Baby fans in United States are most concentrated in California (reach 297,258), Texas (reach 177,801), and New York (reach 167,552). These three regions account for the largest share of the active audience.

What other brands do CD Baby fans also like?

Beyond CD Baby itself, the audience over-indexes on Combat sport (2.72×), No Escape (1994 film) (19.01×), TV Fanatic (17.83×), and Israel (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CD Baby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.