American Musical Supply Audience in United States

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American Musical Supply has an estimated audience of 946,650 people in United States. 13.2% are female, 86.8% are male, average age 48.5. Top regions: Texas, Florida, California. Top brand affinities: Shred guitar, Chicago Music Exchange, Reverb.com, FL Studio, Jack Antonoff.

The average American Musical Supply fan in United States is 48.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Shred guitar, Chicago Music Exchange, Reverb.com, with strongest over-indexing on Shred guitar (30.53× the country average). Demographically, the American Musical Supply audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of American Musical Supply fans

Demographic split for American Musical Supply audience in United States
MetricValue
Female13.2%
Male86.8%
Average age48.5
Estimated audience size946,650

Audience persona

The typical American Musical Supply fan in United States is more male, around 48.5 years old, with strong Tradition tendencies and a notable affinity for Shred guitar.

Top regions in United States

Top regions ranked by reach for American Musical Supply in United States
RegionReachAffinity
Texas83,0731.02×
Florida67,0701.05×
California63,7630.61×
New York43,9160.83×
Ohio35,3821.21×
Pennsylvania32,6961.03×
North Carolina32,6841.15×
Georgia32,4191.11×
Illinois27,3060.87×
Tennessee26,8571.41×
New Jersey23,0520.96×
Indiana22,4141.3×
Virginia21,9340.95×
Michigan21,1330.85×
South Carolina18,6831.31×
Missouri17,6951.16×
Arizona17,3650.9×
Kentucky16,3701.38×
Maryland16,2611×
Massachusetts15,5320.83×
Alabama15,2561.15×
Arkansas13,3901.72×
Mississippi12,8011.64×
Louisiana12,7481.04×
Wisconsin12,2390.86×
Washington12,0430.63×
Colorado11,3130.76×
Oklahoma11,2961.07×
Minnesota10,0860.74×
Connecticut9,8611.04×
Nevada8,2630.9×
West Virginia8,1421.85×
Oregon7,8970.73×
Iowa6,9620.89×
New Mexico6,0921.28×
Kansas5,8060.78×
Rhode Island4,9571.65×
Hawaii4,2961.06×
Delaware3,6801.41×
Maine3,5801.06×
New Hampshire3,4380.92×
Idaho3,3770.71×
Utah3,2750.39×
Nebraska3,2330.68×
Alaska1,7610.87×
North Dakota1,7360.89×
Vermont1,6831.01×
Washington, District of Columbia1,6360.57×
South Dakota1,4360.66×
Montana1,2310.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Musical Supply audience
BrandAffinityCategory
Shred guitar30.53×Music & Radio
Chicago Music Exchange45.95×Shopping
Reverb.com38.1×Shopping
FL Studio28.57×Technology & Electronics
Jack Antonoff33.83×Music & Radio
Electro-Harmonix42.27×Music & Radio
Max Martin57.79×Music & Radio
Fingerstyle guitar16.83×Music & Radio
MIDI25.31×Technology & Electronics
Jackson Guitars49.75×Music & Radio
Tapping22.18×Music & Radio
Sweetwater Sound29.61×Music & Radio
Vox (musical equipment)18.72×Music & Radio
Drum machine27.68×Music & Radio
Classical guitar12.53×Music & Radio
Sam Ash51.36×Music & Radio
Guitarist (magazine)41.78×Music & Radio
Paste (magazine)35.74×Music & Radio
Effects unit13.99×Technology & Electronics
Gibraltar26.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Musical Supply audience
TraitClusterScore
TraditionCONSERVATISM1.48
SustainabilityBALANCE1.3
Early Adopter MentalityPOWER1.27
PatriotismCONSERVATISM1.27
Convenience OrientationPREMIUM1.17
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for American Musical Supply
CountryShare
United States98.8%
China0.4%
Guam0.0%

See American Musical Supply audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does American Musical Supply have in United States?

American Musical Supply has an estimated audience of 946,650 people in United States, concentrated in Texas and Florida.

What is the gender split and age of American Musical Supply fans?

13.2% of American Musical Supply fans are female, 86.8% are male, with an average age of 48.5 years.

Which brands do American Musical Supply fans like most?

American Musical Supply fans show strongest brand affinity for Shred guitar (30.53×), Chicago Music Exchange (45.95×), and Reverb.com (38.1×) over the country average.

Where do American Musical Supply fans live in United States?

American Musical Supply fans in United States are most concentrated in Texas (reach 83,073), Florida (reach 67,070), and California (reach 63,763). These three regions account for the largest share of the active audience.

What other brands do American Musical Supply fans also like?

Beyond American Musical Supply itself, the audience over-indexes on Chicago Music Exchange (45.95×), Reverb.com (38.1×), FL Studio (28.57×), and Jack Antonoff (33.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Musical Supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.