Rascasse Audience Intelligence

American Musical Supply Target Market in United States

A data profile of the people who buy, follow and care about American Musical Supply in United States — modelled from more than twelve digital signal sources. American Musical Supply has an estimated audience of 954,350 people in United States.

#2507among Brand in United States#384in Shopping

The average American Musical Supply fan in United States is 48.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Guitarist (magazine), Shred guitar, Chicago Music Exchange, with strongest over-indexing on Guitarist (magazine) (41.78× the country average).

Demographically, the American Musical Supply audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Musical Supply fan in United States is more male, around 48.5 years old, with strong Tradition tendencies and a notable affinity for Guitarist (magazine).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Musical Supply profile in United States.

Audience size
954K
in United States
Gender
13.2%♀
86.8% male
Age
48.5
average years
Country rank
#24429
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Musical Supply

13.2% are female, 86.8% are male, average age 48.5.

Fig. 02

Gender split

13.2%
Female
86.8%
Male
Demographic split for American Musical Supply audience in United States
MetricValue
Female13.2%
Male86.8%
Average age48.5
Estimated audience size954,350
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the American Musical Supply audience in United States
Age bracketShare%
16-196%
20-299%
30-3914%
40-4925%
50+46%
Fig. 04

Worldwide distribution

98.8%

of the worldwide American Musical Supply audience comes from United States.

Worldwide audience distribution share by country for American Musical Supply
CountryShare
United States98.8%
China0.4%
Guam0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Musical Supply audience in United States is strongest.

Fig. 05

Top regions by affinity

American Musical Supply customers by region in United States
#RegionReachAffinity×
01West Virginia~10K2.19×
02Mississippi~10K1.76×
03Arkansas~10K1.66×
04Rhode Island~4K1.44×
05New Mexico~7K1.40×
06Kentucky~20K1.39×
07South Carolina~20K1.29×
08Alabama~20K1.28×
09Tennessee~20K1.27×
10Indiana~20K1.25×
11Delaware~3K1.25×
12Oklahoma~10K1.21×
13North Carolina~30K1.16×
14Louisiana~10K1.14×
15Georgia~30K1.11×
16Ohio~30K1.11×
17Connecticut~10K1.07×
18Missouri~20K1.04×
19Maine~3K1.03×
20Hawaii~4K1.02×
21North Dakota~2K0.99×
22Alaska~2K0.98×
23Pennsylvania~30K0.97×
24Maryland~20K0.97×
25Florida~60K0.96×
26Vermont~2K0.96×
27New Hampshire~4K0.95×
28Texas~80K0.93×
29Iowa~7K0.92×
30Virginia~20K0.91×
31Wisconsin~10K0.91×
32Nevada~8K0.90×
33Montana~2K0.88×
34Idaho~4K0.87×
35New Jersey~20K0.84×
36Michigan~20K0.83×
37Arizona~20K0.83×
38Illinois~30K0.82×
39Kansas~6K0.81×
40Massachusetts~10K0.79×
41South Dakota~2K0.77×
42New York~40K0.76×
43Nebraska~4K0.74×
44Minnesota~10K0.71×
45Colorado~10K0.70×
46Oregon~7K0.69×
47Washington, District of Columbia~2K0.66×
48Washington~10K0.61×
49California~60K0.56×
50Utah~4K0.49×
Fig. 06

Affinity by region

Affinity by region — American Musical Supply, United States
0.49×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Musical Supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Musical Supply audience
#·InterestCategoryAffinity×
01Max MartinMusic & Radio57.79×
02Gallien-KruegerMusic & Radio55.03×
03Jackson GuitarsMusic & Radio49.75×
04Chicago Music ExchangeShopping45.95×
05Electro-HarmonixMusic & Radio42.27×
06Guitarist (magazine)Music & Radio41.78×
07Reverb.comShopping38.10×
08Paste (magazine)Music & Radio35.74×
09Jack AntonoffMusic & Radio33.83×
10Shred guitarMusic & Radio30.53×
11Sweetwater SoundMusic & Radio29.61×
12FL StudioTechnology & Electronics28.57×
13Drum machineMusic & Radio27.68×
14GibraltarTravel & Leisure26.06×
15MIDITechnology & Electronics25.31×
16TappingMusic & Radio22.18×
17Vox (musical equipment)Music & Radio18.72×
18Fingerstyle guitarMusic & Radio16.83×
19Effects unitTechnology & Electronics13.99×
20Classical guitarMusic & Radio12.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Musical Supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Musical Supply audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
PatriotismCONSERVATISM1.48×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Musical Supply audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Musical Supply's target market in United States?

American Musical Supply's target market in United States covers an estimated 954,350 people, concentrated in Texas and Florida.

02

What is the gender split and age of American Musical Supply customers?

13.2% of the American Musical Supply audience are female, 86.8% are male, with an average age of 48.5 years.

03

Which brands do American Musical Supply fans like most?

American Musical Supply fans show strongest brand affinity for Guitarist (magazine) (41.78×), Shred guitar (30.53×), and Chicago Music Exchange (45.95×) over the country average.

04

Where do American Musical Supply fans live in United States?

American Musical Supply fans in United States are most concentrated in Texas (reach ~80K), Florida (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Musical Supply fans also like?

Beyond American Musical Supply itself, the audience over-indexes on Shred guitar (30.53×), Chicago Music Exchange (45.95×), Jack Antonoff (33.83×), and Reverb.com (38.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Musical Supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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