Tapping Audience in United States
Tapping has an estimated audience of 2,598,412 people in United States. 34.7% are female, 65.3% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Salman Khan, JibJab, Wikia, Home staging.
The average Tapping fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Salman Khan, JibJab, with strongest over-indexing on Israel (14.47× the country average). Demographically, the Tapping audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Tapping fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 44.7 |
| Estimated audience size | 2,598,412 |
Audience persona
The typical Tapping fan in United States is more male, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 364,075 | 1.27× |
| Texas | 214,607 | 0.96× |
| Florida | 182,601 | 1.04× |
| New York | 163,219 | 1.12× |
| Illinois | 89,985 | 1.04× |
| Pennsylvania | 83,863 | 0.96× |
| North Carolina | 82,544 | 1.06× |
| Georgia | 79,763 | 1× |
| Ohio | 76,791 | 0.96× |
| Washington | 69,261 | 1.33× |
| Michigan | 68,472 | 1.01× |
| Virginia | 67,430 | 1.07× |
| New Jersey | 66,929 | 1.01× |
| Massachusetts | 63,939 | 1.25× |
| Arizona | 57,503 | 1.08× |
| Colorado | 49,392 | 1.21× |
| Tennessee | 46,804 | 0.9× |
| Maryland | 45,938 | 1.03× |
| Minnesota | 43,971 | 1.18× |
| Indiana | 43,495 | 0.92× |
| Wisconsin | 41,051 | 1.05× |
| Missouri | 37,690 | 0.9× |
| Oregon | 37,182 | 1.25× |
| South Carolina | 35,504 | 0.91× |
| Alabama | 31,464 | 0.87× |
| Connecticut | 30,607 | 1.17× |
| Louisiana | 29,058 | 0.87× |
| Kentucky | 26,233 | 0.81× |
| Utah | 26,153 | 1.12× |
| Oklahoma | 25,496 | 0.88× |
| Nevada | 23,787 | 0.95× |
| Mississippi | 20,343 | 0.95× |
| Iowa | 19,796 | 0.92× |
| Arkansas | 18,072 | 0.84× |
| Kansas | 16,783 | 0.82× |
| Idaho | 13,474 | 1.03× |
| Hawaii | 13,114 | 1.17× |
| New Mexico | 12,816 | 0.98× |
| Maine | 10,946 | 1.18× |
| Nebraska | 10,884 | 0.84× |
| New Hampshire | 10,662 | 1.04× |
| West Virginia | 9,360 | 0.77× |
| Washington, District of Columbia | 8,498 | 1.09× |
| Rhode Island | 8,324 | 1.01× |
| Montana | 6,706 | 0.93× |
| Alaska | 5,495 | 0.99× |
| Delaware | 5,492 | 0.77× |
| Vermont | 5,171 | 1.13× |
| South Dakota | 4,728 | 0.79× |
| North Dakota | 4,143 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 14.47× | Travel & Leisure |
| Salman Khan | 10.3× | Movies & TV |
| JibJab | 5.52× | Internet & Social Media |
| Wikia | 2.61× | Internet & Social Media |
| Home staging | 3.8× | Home & Garden |
| Winemaking | 3.03× | Food & Beverages |
| Home Delivery | 1.8× | Food & Beverages |
| Nebraska Cornhuskers football | 2× | Sports |
| Urban horticulture | 1.96× | Home & Garden |
| UK garage | 2.71× | Music & Radio |
| Gilberto Sta Rosa | 9.31× | Music & Radio |
| KiwiCo | 3.38× | Kids & Family |
| Keith Stanfield | 3.04× | Movies & TV |
| Iwi | 10.16× | |
| Monogram | 1.74× | Home & Garden |
| Glossier | 2.4× | Beauty & Wellness |
| Stay at Home Mum | 5.64× | Kids & Family |
| Jeepney | 9.45× | Cars & Mobility |
| KLIX (AM) | 9.16× | Music & Radio |
| Glue logic | 4.12× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.16 |
| Mindfulness | BALANCE | 1.07 |
| Extroversion | THRILL | 1.04 |
| Travelling | THRILL | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| United Kingdom | 9.9% |
| Germany | 5.5% |
See Tapping audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tapping have in United States?
Tapping has an estimated audience of 2,598,412 people in United States, concentrated in California and Texas.
What is the gender split and age of Tapping fans?
34.7% of Tapping fans are female, 65.3% are male, with an average age of 44.7 years.
Which brands do Tapping fans like most?
Tapping fans show strongest brand affinity for Israel (14.47×), Salman Khan (10.3×), and JibJab (5.52×) over the country average.
Where do Tapping fans live in United States?
Tapping fans in United States are most concentrated in California (reach 364,075), Texas (reach 214,607), and Florida (reach 182,601). These three regions account for the largest share of the active audience.
What other brands do Tapping fans also like?
Beyond Tapping itself, the audience over-indexes on Salman Khan (10.3×), JibJab (5.52×), Wikia (2.61×), and Home staging (3.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tapping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.