Rascasse Audience Intelligence

Korg Target Market in United States

A data profile of the people who buy, follow and care about Korg in United States — modelled from more than twelve digital signal sources. Korg has an estimated audience of 880,213 people in United States.

#8among Music instrument in United States#2636among Brand in United States#3401in Music & Radio

The average Korg fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jack Antonoff, Guitarist (magazine), Roland Corporation, with strongest over-indexing on Jack Antonoff (39.66× the country average).

Demographically, the Korg audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korg fan in United States is more male, around 36.4 years old, with strong Tradition tendencies and a notable affinity for Jack Antonoff.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korg profile in United States.

Audience size
880K
in United States
Gender
27.6%♀
72.4% male
Age
36.4
average years
Country rank
#25788
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Korg

27.6% are female, 72.4% are male, average age 36.4.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Korg audience in United States
MetricValue
Female27.6%
Male72.4%
Average age36.4
Estimated audience size880,213
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Korg audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4916%
50+18%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Korg audience comes from United States.

Worldwide audience distribution share by country for Korg
CountryShare
United States28.4%
Japan10.9%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korg audience in United States is strongest.

Fig. 05

Top regions by affinity

Korg customers by region in United States
#RegionReachAffinity×
01Oregon~10K1.48×
02California~100K1.37×
03Washington~20K1.32×
04New York~60K1.20×
05Colorado~20K1.15×
06Utah~9K1.14×
07Illinois~30K1.10×
08Vermont~2K1.10×
09Michigan~20K1.09×
10Tennessee~20K1.09×
11Virginia~20K1.05×
12Indiana~20K1.05×
13Ohio~30K1.04×
14Massachusetts~20K1.04×
15New Mexico~5K1.04×
16Georgia~30K1.03×
17New Jersey~20K1.03×
18Kentucky~10K1.03×
19Maryland~20K1.02×
20Hawaii~4K1.02×
21Connecticut~9K1.01×
22Arizona~20K1.00×
23Oklahoma~10K1.00×
24Nevada~9K1.00×
25New Hampshire~3K1.00×
26Alaska~2K1.00×
27Maine~3K0.99×
28Rhode Island~3K0.99×
29Montana~2K0.98×
30Missouri~10K0.97×
31Arkansas~7K0.97×
32West Virginia~4K0.97×
33Washington, District of Columbia~3K0.97×
34Pennsylvania~30K0.96×
35Minnesota~10K0.96×
36Idaho~4K0.96×
37Texas~70K0.94×
38Alabama~10K0.94×
39Kansas~7K0.94×
40Delaware~2K0.93×
41Florida~50K0.92×
42North Carolina~20K0.91×
43Wisconsin~10K0.91×
44Louisiana~10K0.91×
45South Dakota~2K0.91×
46North Dakota~2K0.91×
47Nebraska~4K0.90×
48Mississippi~6K0.89×
49South Carolina~10K0.86×
50Iowa~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Korg, United States
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korg audience
#·InterestCategoryAffinity×
01Modular synthesizerMusic & Radio59.95×
02Moog synthesizerBrand56.11×
03Peavey ElectronicsMusic & Radio54.71×
04Max MartinMusic & Radio53.73×
05ArturiaMusic & Radio49.65×
06Roland CorporationMusic & Radio49.54×
07Jack AntonoffMusic & Radio39.66×
08Electro-HarmonixMusic & Radio35.67×
09Drum (South African magazine)Website / Newspaper / Magazine35.24×
10Guitarist (magazine)Music & Radio34.94×
11Reverb.comShopping33.05×
12GibraltarTravel & Leisure32.04×
13Chicago Music ExchangeShopping29.78×
14Fact (UK magazine)Music & Radio29.18×
15Vox (musical equipment)Music & Radio18.71×
16Guitar CenterMusic & Radio18.41×
17SynthesizerMusic & Radio18.29×
18Digital audio workstationTechnology & Electronics15.62×
19Audio masteringMusic & Radio9.15×
20Music schoolMusic & Radio8.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korg audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.24×
Early Adopter MentalityPOWER1.22×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korg audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Quality AwarenessPREMIUM0.90×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Korg's target market in United States?

Korg's target market in United States covers an estimated 880,213 people, concentrated in California and Texas.

02

What is the gender split and age of Korg customers?

27.6% of the Korg audience are female, 72.4% are male, with an average age of 36.4 years.

03

Which brands do Korg fans like most?

Korg fans show strongest brand affinity for Jack Antonoff (39.66×), Guitarist (magazine) (34.94×), and Roland Corporation (49.54×) over the country average.

04

Where do Korg fans live in United States?

Korg fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Korg fans also like?

Beyond Korg itself, the audience over-indexes on Guitarist (magazine) (34.94×), Roland Corporation (49.54×), Reverb.com (33.05×), and Fact (UK magazine) (29.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See Korg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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