Korg Audience in United States

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Korg has an estimated audience of 879,694 people in United States. 27.6% are female, 72.4% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Jack Antonoff, Roland Corporation, Reverb.com, Chicago Music Exchange, Fact (UK magazine).

The average Korg fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jack Antonoff, Roland Corporation, Reverb.com, with strongest over-indexing on Jack Antonoff (39.66× the country average). Demographically, the Korg audience skews more male with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Korg fans

Demographic split for Korg audience in United States
MetricValue
Female27.6%
Male72.4%
Average age36.4
Estimated audience size879,694

Audience persona

The typical Korg fan in United States is more male, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jack Antonoff.

Top regions in United States

Top regions ranked by reach for Korg in United States
RegionReachAffinity
California137,6411.42×
Texas71,9730.95×
New York64,0451.3×
Florida56,5940.95×
Illinois33,0811.13×
Ohio29,5931.09×
Georgia28,9991.07×
Pennsylvania28,9990.98×
Michigan25,7771.12×
Virginia24,8111.16×
North Carolina24,3010.92×
New Jersey24,1961.08×
Washington23,3521.32×
Tennessee19,8791.13×
Massachusetts18,0001.04×
Arizona17,6370.98×
Indiana17,4041.08×
Colorado16,5311.19×
Oregon16,4391.63×
Maryland15,6271.03×
Missouri13,7050.97×
Minnesota12,3890.98×
Wisconsin11,8780.9×
Kentucky11,7061.06×
Alabama11,2070.91×
South Carolina11,0110.83×
Oklahoma10,0751.03×
Louisiana9,6450.85×
Utah9,2131.17×
Connecticut8,8571×
Nevada8,5981.01×
Arkansas6,7790.94×
Iowa6,1200.84×
Kansas6,0470.87×
Mississippi5,0870.7×
New Mexico4,3130.98×
Idaho4,2210.96×
Hawaii3,9771.05×
West Virginia3,7060.9×
Nebraska3,6880.84×
New Hampshire3,2570.94×
Rhode Island2,8011×
Maine2,7500.87×
Washington, District of Columbia2,7011.02×
Montana2,2570.92×
Delaware1,8920.78×
Alaska1,8490.98×
Vermont1,4980.97×
South Dakota1,2730.63×
North Dakota1,1880.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korg audience
BrandAffinityCategory
Jack Antonoff39.66×Music & Radio
Roland Corporation49.54×Music & Radio
Reverb.com33.05×Shopping
Chicago Music Exchange29.78×Shopping
Fact (UK magazine)29.18×Music & Radio
Modular synthesizer59.95×Music & Radio
Synthesizer18.29×Music & Radio
Electro-Harmonix35.67×Music & Radio
Max Martin53.73×Music & Radio
Gibraltar32.04×Travel & Leisure
Arturia49.65×Music & Radio
Peavey Electronics54.71×Music & Radio
Music school8.63×Music & Radio
Digital audio workstation15.62×Technology & Electronics
Moog synthesizer56.11×
Drum (South African magazine)35.24×
Audio mastering9.15×Music & Radio
Guitar Center18.41×Music & Radio
Vox (musical equipment)18.71×Music & Radio
Analog synthesizer42.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korg audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.6
Luxury OrientationPREMIUM1.29
Urban LifestyleOPEN1.25
Design AffinityPREMIUM1.23
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Korg
CountryShare
United States28.5%
Japan10.9%
Germany6.6%

See Korg audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Korg have in United States?

Korg has an estimated audience of 879,694 people in United States, concentrated in California and Texas.

What is the gender split and age of Korg fans?

27.6% of Korg fans are female, 72.4% are male, with an average age of 36.4 years.

Which brands do Korg fans like most?

Korg fans show strongest brand affinity for Jack Antonoff (39.66×), Roland Corporation (49.54×), and Reverb.com (33.05×) over the country average.

Where do Korg fans live in United States?

Korg fans in United States are most concentrated in California (reach 137,641), Texas (reach 71,973), and New York (reach 64,045). These three regions account for the largest share of the active audience.

What other brands do Korg fans also like?

Beyond Korg itself, the audience over-indexes on Roland Corporation (49.54×), Reverb.com (33.05×), Chicago Music Exchange (29.78×), and Fact (UK magazine) (29.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.