Drum (South African magazine) Audience in United States

Drum (South African magazine) logo

Drum (South African magazine) has an estimated audience of 931,899 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Morphine (band), Keene State College, Israel, So Kamal, Wikia.

Drum (South African magazine) fans in United States are concentrated in California, with strong brand affinity for Morphine (band). The audience is concentrated in California, Texas, Florida. Top brand affinities include Morphine (band), Keene State College, Israel, with strongest over-indexing on Morphine (band) (57.86× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Drum (South African magazine) fans

Demographic split for Drum (South African magazine) audience in United States
MetricValue
Estimated audience size931,899

Audience persona

The typical Drum (South African magazine) fan in United States shows strong Tradition tendencies and a notable affinity for Morphine (band).

Top regions in United States

Top regions ranked by reach for Drum (South African magazine) in United States
RegionReachAffinity
California130,2141.27×
Texas97,6001.22×
Florida75,9051.2×
New York62,3051.2×
Pennsylvania38,9861.24×
North Carolina35,4331.26×
Georgia35,4191.23×
Illinois33,0561.06×
Ohio28,2310.98×
New Jersey28,1171.19×
Virginia25,7371.13×
Michigan23,7240.97×
Tennessee20,8731.12×
Washington19,5081.04×
Massachusetts19,3421.05×
Indiana18,1131.06×
Arizona18,0050.95×
Maryland17,4601.09×
South Carolina17,3711.24×
Louisiana16,2681.35×
Alabama15,0141.15×
Missouri14,6660.98×
Colorado12,8910.88×
Kentucky11,5390.99×
Minnesota11,4820.86×
Oklahoma11,2741.09×
Mississippi11,1601.45×
Wisconsin10,8910.78×
Oregon9,8150.92×
Connecticut9,7181.04×
Arkansas9,1421.19×
Nevada8,2530.92×
Utah7,9560.95×
Kansas7,0650.96×
Iowa7,0550.92×
New Mexico5,0821.09×
Nebraska4,5290.97×
West Virginia4,0490.93×
Idaho3,6600.78×
Hawaii3,6480.91×
New Hampshire2,6920.73×
Rhode Island2,5910.87×
Maine2,5210.76×
Delaware2,3430.91×
Washington, District of Columbia2,3260.83×
Montana2,0320.79×
South Dakota1,6740.78×
Alaska1,4110.71×
North Dakota1,3610.71×
Vermont1,1400.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drum (South African magazine) audience
BrandAffinityCategory
Morphine (band)57.86×Music & Radio
Keene State College140.74×Business & Career
Israel6.27×Travel & Leisure
So Kamal70.96×Shopping
Wikia6.36×Internet & Social Media
Springfield, Illinois20×Travel & Leisure
Gift registry20.27×Kids & Family
Home construction1.71×Home & Garden
La Opinión7.73×News
Combat sport1.7×Sports
Natural rubber1.95×Cars & Mobility
Dental hygienist6.26×Health
Preacher (comics)8.79×Literature
Historic site3.48×Arts & Culture
Palestine Polytechnic University16.18×Business & Career
Cullman County, Alabama11.32×Travel & Leisure
Staycation2.61×Home & Garden
Nebraska Cornhuskers football2.77×Sports
Nationality1.59×Politics & Society
Wok4.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drum (South African magazine) audience
TraitClusterScore
TraditionCONSERVATISM2.11
Risk AppetiteTHRILL1.58
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.31
Career OrientationPOWER1.3
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Drum (South African magazine)
CountryShare
United States27.2%
India14.6%
Indonesia14.0%

See Drum (South African magazine) audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Drum (South African magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.