Rascasse Audience Intelligence

Drum (South African magazine) Audience in United States

A data profile of the people who buy, follow and care about Drum (South African magazine) in United States — modelled from more than twelve digital signal sources. Drum (South African magazine) has an estimated audience of 1,006,019 people in United States.

#724among Website / Newspaper / Magazine in United States

Drum (South African magazine) fans in United States are concentrated in California, with strong brand affinity for Kate Walsh (actress).

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kate Walsh (actress), Xylophone, CME Group, with strongest over-indexing on Kate Walsh (actress) (136.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drum (South African magazine) fan in United States shows strong Tradition tendencies and a notable affinity for Kate Walsh (actress).

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drum (South African magazine) profile in United States.

Audience size
1M
in United States
Country rank
#23583
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Drum (South African magazine)

Fig. 02

Gender split

Demographic split for Drum (South African magazine) audience in United States
MetricValue
Estimated audience size1,006,019
Fig. 04

Worldwide distribution

26.2%

of the worldwide Drum (South African magazine) audience comes from United States.

Worldwide audience distribution share by country for Drum (South African magazine)
CountryShare
United States26.2%
India12.6%
Indonesia12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drum (South African magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Drum (South African magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.46×
02Pennsylvania~50K1.44×
03Louisiana~20K1.35×
04South Carolina~20K1.31×
05Texas~100K1.28×
06California~100K1.23×
07North Carolina~30K1.21×
08Georgia~30K1.20×
09Alabama~20K1.18×
10New Jersey~30K1.17×
11Arkansas~9K1.16×
12Oklahoma~10K1.14×
13Virginia~20K1.08×
14Maryland~20K1.08×
15Kentucky~10K1.08×
16New York~60K1.07×
17Nebraska~5K1.07×
18Florida~70K1.06×
19Indiana~20K1.05×
20New Mexico~5K1.05×
21Illinois~30K1.04×
22Connecticut~10K1.02×
23Tennessee~20K1.00×
24Massachusetts~20K0.99×
25Kansas~7K0.98×
26Delaware~3K0.98×
27Ohio~30K0.97×
28West Virginia~4K0.97×
29Arizona~20K0.96×
30Utah~8K0.96×
31Missouri~10K0.95×
32Hawaii~4K0.95×
33Washington~20K0.94×
34South Dakota~2K0.92×
35Michigan~20K0.91×
36Rhode Island~3K0.90×
37Nevada~8K0.89×
38Iowa~7K0.89×
39Alaska~2K0.89×
40Oregon~9K0.88×
41North Dakota~2K0.87×
42Montana~2K0.85×
43Colorado~10K0.82×
44Idaho~4K0.82×
45New Hampshire~3K0.81×
46Wisconsin~10K0.80×
47Minnesota~10K0.80×
48Maine~3K0.80×
49Vermont~1K0.79×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Drum (South African magazine), United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drum (South African magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drum (South African magazine) audience
#·InterestCategoryAffinity×
01XylophoneMusic & Radio156.39×
02Kate Walsh (actress)Movies & TV136.11×
03CME GroupBusiness & Career83.84×
04FujitsuTechnology & Electronics54.76×
05CoolSculptingHealth39.29×
06KorgMusic & Radio35.24×
07BeyerdynamicTechnology & Electronics30.89×
08Dream TeamSports28.69×
09American Musical SupplyShopping25.49×
10GarageBandMusic & Radio22.16×
11Leicester City F.C.Sports17.11×
12Roland CorporationMusic & Radio16.59×
13TurntablismMusic & Radio15.10×
14JIRATechnology & Electronics13.83×
15Media Take OutInternet & Social Media10.03×
16Michael KeatonMovies & TV9.49×
17Jennifer Love HewittMovies & TV7.93×
18HeadphonesTechnology & Electronics4.84×
19Bass guitarMusic & Radio2.80×
20Planet FitnessSports2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drum (South African magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drum (South African magazine) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.93×
Convenience OrientationPREMIUM1.60×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drum (South African magazine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
ExtroversionTHRILL0.79×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Drum (South African magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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