Dream Team Audience in United States

Dream Team logo

Dream Team has an estimated audience of 377,829 people in United States. 39.0% are female, 61.0% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Dos Equis, Ponytail, Enagic, Name That Tune, Hollywood Squares.

The average Dream Team fan in United States is 33.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dos Equis, Ponytail, Enagic, with strongest over-indexing on Dos Equis (81.13× the country average). Demographically, the Dream Team audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Dream Team fans

Demographic split for Dream Team audience in United States
MetricValue
Female39.0%
Male61.0%
Average age33.9
Estimated audience size377,829

Audience persona

The typical Dream Team fan in United States is more male, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Dos Equis.

Top regions in United States

Top regions ranked by reach for Dream Team in United States
RegionReachAffinity
California41,2740.99×
Texas34,4751.06×
Florida24,6890.97×
New York22,1701.05×
Illinois15,4941.23×
Pennsylvania13,6891.08×
Ohio12,1941.05×
Georgia11,8391.02×
North Carolina11,7941.04×
New Jersey10,1301.05×
Virginia9,9191.08×
Massachusetts8,9541.2×
Arizona8,6841.13×
Michigan8,6570.88×
Indiana8,6521.25×
Tennessee7,9871.05×
Washington7,4610.98×
Kentucky6,9081.46×
Maryland6,4520.99×
Colorado6,1891.04×
Missouri6,0931×
Minnesota5,7441.06×
South Carolina5,7281.01×
Wisconsin5,6611×
Alabama5,4041.02×
Louisiana5,3151.09×
Oregon4,3411×
Oklahoma4,2491.01×
Utah3,9411.16×
Connecticut3,6890.97×
Iowa3,5661.15×
Nevada3,3810.93×
Arkansas3,1001×
Kansas3,0731.03×
Mississippi2,7110.87×
Nebraska1,8050.95×
Idaho1,7250.91×
New Mexico1,6790.89×
West Virginia1,3870.79×
New Hampshire1,3760.92×
Washington, District of Columbia1,3721.21×
Hawaii1,3300.82×
Rhode Island1,1420.95×
Maine1,1390.84×
Montana9690.92×
Delaware9240.89×
North Dakota7871.01×
South Dakota7720.88×
Alaska6440.8×
Vermont4310.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dream Team audience
BrandAffinityCategory
Dos Equis81.13×Food & Beverages
Ponytail17.95×Fashion & Accessoires
Enagic56.79×Home & Garden
Name That Tune77.6×Movies & TV
Hollywood Squares66.73×Movies & TV
Ethiopia national football team41.48×Sports
Fibonacci39.12×Business & Career
LA Weekly55.13×News
Latest Hairstyles53.52×
Drum (South African magazine)28.69×
tuesday morning25.49×Shopping
GAZ27.63×Cars & Mobility
Ghana10.63×Travel & Leisure
Safaree Samuels52.21×Music & Radio
Banku90.09×Food & Beverages
Michael Palin44.05×Movies & TV
Anthem Blue Cross18.49×Business & Career
Abuja6.5×Travel & Leisure
Astro Boy19.98×Literature
University of South Africa56.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dream Team audience
TraitClusterScore
Luxury OrientationPREMIUM3.97
Risk AppetiteTHRILL1.62
LGBTQ+ IdentityOPEN1.6
Early Adopter MentalityPOWER1.55
MindfulnessBALANCE1.34
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Dream Team
CountryShare
United Kingdom18.3%
United States16.3%
France13.1%

See Dream Team audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Dream Team have in United States?

Dream Team has an estimated audience of 377,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Dream Team fans?

39.0% of Dream Team fans are female, 61.0% are male, with an average age of 33.9 years.

Which brands do Dream Team fans like most?

Dream Team fans show strongest brand affinity for Dos Equis (81.13×), Ponytail (17.95×), and Enagic (56.79×) over the country average.

Where do Dream Team fans live in United States?

Dream Team fans in United States are most concentrated in California (reach 41,274), Texas (reach 34,475), and Florida (reach 24,689). These three regions account for the largest share of the active audience.

What other brands do Dream Team fans also like?

Beyond Dream Team itself, the audience over-indexes on Ponytail (17.95×), Enagic (56.79×), Name That Tune (77.6×), and Hollywood Squares (66.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dream Team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.