Rascasse Audience Intelligence

LA Weekly Audience in United States

A data profile of the people who buy, follow and care about LA Weekly in United States — modelled from more than twelve digital signal sources. LA Weekly has an estimated audience of 276,008 people in United States.

#232among Newspaper in United States#1699among Website / Newspaper / Magazine in United States#479in News

The average LA Weekly fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Alison Brie, Taron Egerton, Dream Team, with strongest over-indexing on Alison Brie (17.12× the country average).

Demographically, the LA Weekly audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LA Weekly fan in United States is balanced, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Alison Brie.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LA Weekly profile in United States.

Audience size
276K
in United States
Gender
50.8%♀
49.2% male
Age
40.6
average years
Country rank
#50426
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LA Weekly

50.8% are female, 49.2% are male, average age 40.6.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for LA Weekly audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.6
Estimated audience size276,008
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the LA Weekly audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

87.4%

of the worldwide LA Weekly audience comes from United States.

Worldwide audience distribution share by country for LA Weekly
CountryShare
United States87.4%
United Kingdom5.0%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LA Weekly audience in United States is strongest.

Fig. 05

Top regions by affinity

LA Weekly fans by region: top regions in United States
#RegionReachAffinity×
01California~200K6.43×
02Louisiana~10K3.80×
03Vermont<1K1.23×
04Alaska<1K1.20×
05New York~20K1.14×
06Hawaii~1K1.12×
07Washington, District of Columbia<1K1.12×
08Montana<1K1.12×
09Nevada~3K1.11×
10South Dakota<1K1.10×
11North Dakota<1K1.10×
12Oregon~3K1.07×
13Rhode Island<1K1.02×
14Maine~1K1.01×
15Delaware<1K1.01×
16Idaho~1K0.99×
17West Virginia~1K0.99×
18New Hampshire~1K0.99×
19New Mexico~1K0.97×
20Mississippi~2K0.96×
21Arizona~5K0.95×
22Nebraska~1K0.95×
23Arkansas~2K0.93×
24Kansas~2K0.92×
25Iowa~2K0.91×
26Washington~5K0.90×
27Oklahoma~3K0.90×
28Utah~2K0.89×
29Kentucky~3K0.88×
30Connecticut~2K0.88×
31Alabama~3K0.87×
32Colorado~4K0.86×
33South Carolina~4K0.86×
34Indiana~4K0.85×
35Wisconsin~4K0.85×
36Minnesota~3K0.85×
37Tennessee~5K0.84×
38Missouri~4K0.84×
39Maryland~4K0.82×
40New Jersey~6K0.81×
41Michigan~6K0.79×
42Massachusetts~4K0.79×
43Virginia~5K0.77×
44Georgia~6K0.76×
45Ohio~6K0.76×
46North Carolina~6K0.76×
47Pennsylvania~7K0.73×
48Illinois~7K0.72×
49Florida~10K0.68×
50Texas~10K0.61×
Fig. 06

Affinity by region

Affinity by region — LA Weekly, United States
0.61×1.00×6.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LA Weekly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LA Weekly audience
#·InterestCategoryAffinity×
01Dream TeamSports55.13×
02Joe Gibbs RacingSports18.39×
03KGWMovies & TV17.36×
04Alison BrieMovies & TV17.12×
05Taron EgertonMovies & TV17.12×
06Jon VoightMovies & TV17.12×
07Bauer HockeySports17.12×
08Alan TuringPolitics & Society17.12×
09Olivia MunnMovies & TV15.98×
10Ottawa SenatorsSports15.54×
11Los Angeles KingsSports14.06×
12Kristen SchaalMovies & TV13.97×
13Anna FarisMovies & TV10.18×
14Kelly OsbourneMusic & Radio9.90×
15Dennis QuaidMovies & TV7.59×
16Sustainable energyHome & Garden4.31×
17Renewable energyBusiness & Career4.01×
18Catherine O'HaraMovies & TV3.96×
19Trader Joe'sShopping2.70×
20AirbnbTravel & Leisure2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LA Weekly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LA Weekly audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.19×
PatriotismCONSERVATISM1.87×
SustainabilityBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LA Weekly audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LA Weekly have in United States?

LA Weekly has an estimated audience of 276,008 people in United States, concentrated in California and New York.

02

What is the gender split and age of LA Weekly fans?

50.8% of LA Weekly fans are female, 49.2% are male, with an average age of 40.6 years.

03

Which brands do LA Weekly fans like most?

LA Weekly fans show strongest brand affinity for Alison Brie (17.12×), Taron Egerton (17.12×), and Dream Team (55.13×) over the country average.

04

Where do LA Weekly fans live in United States?

LA Weekly fans in United States are most concentrated in California (reach ~200K), New York (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do LA Weekly fans also like?

Beyond LA Weekly itself, the audience over-indexes on Taron Egerton (17.12×), Dream Team (55.13×), Kelly Osbourne (9.9×), and Olivia Munn (15.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for LA Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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