Rascasse Audience Intelligence

KGW Audience in United States

A data profile of the people who buy, follow and care about KGW in United States — modelled from more than twelve digital signal sources. KGW has an estimated audience of 1,079,576 people in United States.

#256among TV Channel in United States#4032in Movies & TV

The average KGW fan in United States is 44.8 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, Washington, Michigan.

Top brand affinities include Oregon, Oregon Lottery, Portland International Airport, with strongest over-indexing on Oregon (11.59× the country average).

Demographically, the KGW audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KGW fan in United States is more female, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Oregon.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KGW profile in United States.

Audience size
1.1M
in United States
Gender
60.3%♀
39.7% male
Age
44.8
average years
Country rank
#22504
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of KGW

60.3% are female, 39.7% are male, average age 44.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for KGW audience in United States
MetricValue
Female60.3%
Male39.7%
Average age44.8
Estimated audience size1,079,576
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the KGW audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

77.0%

of the worldwide KGW audience comes from United States.

Worldwide audience distribution share by country for KGW
CountryShare
United States77.0%
Poland8.4%
India1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KGW audience in United States is strongest.

Fig. 05

Top regions by affinity

KGW fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~500K38.30×
02Washington~70K3.44×
03Idaho~5K1.01×
04Delaware~2K0.82×
05Alabama~10K0.80×
06New Hampshire~3K0.80×
07West Virginia~4K0.79×
08Vermont~2K0.79×
09Mississippi~7K0.77×
10North Dakota~2K0.75×
11Kentucky~10K0.74×
12Rhode Island~2K0.67×
13New Mexico~3K0.62×
14Nebraska~3K0.62×
15Hawaii~3K0.61×
16South Dakota~2K0.61×
17Michigan~20K0.59×
18Alaska~1K0.58×
19Missouri~10K0.55×
20Kansas~5K0.55×
21Connecticut~6K0.53×
22Maine~2K0.52×
23Iowa~4K0.51×
24Oklahoma~6K0.50×
25Arkansas~4K0.50×
26South Carolina~8K0.49×
27Montana~1K0.49×
28Ohio~20K0.48×
29Wisconsin~8K0.48×
30Louisiana~7K0.48×
31Washington, District of Columbia~2K0.48×
32Indiana~9K0.47×
33North Carolina~10K0.43×
34Maryland~8K0.41×
35Tennessee~8K0.36×
36New Jersey~10K0.35×
37Massachusetts~7K0.33×
38Colorado~6K0.33×
39Illinois~10K0.32×
40Nevada~3K0.31×
41Utah~3K0.30×
42Pennsylvania~10K0.29×
43Arizona~6K0.28×
44Georgia~9K0.27×
45Minnesota~4K0.27×
46Virginia~6K0.22×
47Florida~10K0.16×
48New York~9K0.15×
49California~20K0.14×
50Texas~10K0.11×
Fig. 06

Affinity by region

Affinity by region — KGW, United States
0.11×1.00×38.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KGW audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KGW audience
#·InterestCategoryAffinity×
01La Concha ResortTravel & Leisure79.23×
02Rose QuarterPOI57.08×
03Moda CenterSports48.95×
04Oregon LotteryGames44.88×
05TelusTechnology & Electronics39.06×
06Portland International AirportTravel & Leisure35.09×
07Mount HoodTravel & Leisure33.36×
08Oregon CoastTravel & Leisure27.26×
09Bend, OregonTravel & Leisure20.59×
10Oregon State Beavers footballSports19.21×
11Cascade RangeTravel & Leisure15.49×
12The HartfordBusiness & Career14.85×
13Portland, MaineTravel & Leisure14.69×
14OregonTravel & Leisure11.59×
15Pacific NorthwestTravel & Leisure8.49×
16Portland Trail BlazersSports6.93×
17IdahoTravel & Leisure5.45×
18Mega MillionsGames5.27×
19PowerballGames3.75×
20All-news radioMusic & Radio3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KGW audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KGW audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.73×
ExtroversionTHRILL1.24×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KGW audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.83×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KGW have in United States?

KGW has an estimated audience of 1,079,576 people in United States, concentrated in Oregon and Washington.

02

What is the gender split and age of KGW fans?

60.3% of KGW fans are female, 39.7% are male, with an average age of 44.8 years.

03

Which brands do KGW fans like most?

KGW fans show strongest brand affinity for Oregon (11.59×), Oregon Lottery (44.88×), and Portland International Airport (35.09×) over the country average.

04

Where do KGW fans live in United States?

KGW fans in United States are most concentrated in Oregon (reach ~500K), Washington (reach ~70K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KGW fans also like?

Beyond KGW itself, the audience over-indexes on Oregon Lottery (44.88×), Portland International Airport (35.09×), Oregon Coast (27.26×), and Portland, Maine (14.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See KGW audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KGW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →