KGW Audience in United States
KGW has an estimated audience of 1,081,370 people in United States. 60.3% are female, 39.7% are male, average age 44.8. Top regions: Oregon, Washington, California. Top brand affinities: Oregon, Oregon Lottery, Portland International Airport, Oregon Coast, Portland, Maine.
The average KGW fan in United States is 44.8 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Oregon, Oregon Lottery, Portland International Airport, with strongest over-indexing on Oregon (11.59× the country average). Demographically, the KGW audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of KGW fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.8 |
| Estimated audience size | 1,081,370 |
Audience persona
The typical KGW fan in United States is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Oregon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oregon | 526,268 | 42.46× |
| Washington | 85,465 | 3.94× |
| California | 14,319 | 0.12× |
| Arizona | 5,663 | 0.26× |
| Idaho | 5,329 | 0.98× |
| Texas | 4,136 | 0.04× |
| Nevada | 2,412 | 0.23× |
| Hawaii | 2,217 | 0.48× |
| Florida | 1,935 | 0.03× |
| Virginia | 1,735 | 0.07× |
| New York | 1,655 | 0.03× |
| Colorado | 1,545 | 0.09× |
| Illinois | 1,412 | 0.04× |
| Minnesota | 1,224 | 0.08× |
| Utah | 1,085 | 0.11× |
| Montana | 938 | 0.31× |
| North Carolina | 913 | 0.03× |
| Alaska | 788 | 0.34× |
| Georgia | 764 | 0.02× |
| Ohio | 734 | 0.02× |
| Tennessee | 696 | 0.03× |
| Arkansas | 686 | 0.08× |
| Pennsylvania | 672 | 0.02× |
| Missouri | 598 | 0.03× |
| Massachusetts | 546 | 0.03× |
| New Jersey | 506 | 0.02× |
| Michigan | 459 | 0.02× |
| Maryland | 442 | 0.02× |
| New Mexico | 427 | 0.08× |
| Wisconsin | 386 | 0.02× |
| Oklahoma | 352 | 0.03× |
| South Dakota | 333 | 0.13× |
| Iowa | 326 | 0.04× |
| Wyoming | 326 | 0.2× |
| South Carolina | 317 | 0.02× |
| Indiana | 309 | 0.02× |
| Kentucky | 291 | 0.02× |
| Louisiana | 278 | 0.02× |
| Washington, District of Columbia | 277 | 0.09× |
| Kansas | 260 | 0.03× |
| Connecticut | 239 | 0.02× |
| Nebraska | 214 | 0.04× |
| Rhode Island | 211 | 0.06× |
| Alabama | 198 | 0.01× |
| New Hampshire | 169 | 0.04× |
| Maine | 151 | 0.04× |
| North Dakota | 140 | 0.06× |
| Mississippi | 129 | 0.01× |
| West Virginia | 99 | 0.02× |
| Vermont | 89 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oregon | 11.59× | Travel & Leisure |
| Oregon Lottery | 44.88× | Games |
| Portland International Airport | 35.09× | Travel & Leisure |
| Oregon Coast | 27.26× | Travel & Leisure |
| Portland, Maine | 14.69× | Travel & Leisure |
| Powerball | 3.75× | Games |
| Moda Center | 48.95× | Sports |
| Mount Hood | 33.36× | Travel & Leisure |
| Portland Trail Blazers | 6.93× | Sports |
| La Concha Resort | 79.23× | Travel & Leisure |
| Pacific Northwest | 8.49× | Travel & Leisure |
| Cascade Range | 15.49× | Travel & Leisure |
| Rose Quarter | 57.08× | |
| Mega Millions | 5.27× | Games |
| Idaho | 5.45× | Travel & Leisure |
| Telus | 39.06× | Technology & Electronics |
| Bend, Oregon | 20.59× | Travel & Leisure |
| Oregon State Beavers football | 19.21× | Sports |
| The Hartford | 14.85× | Business & Career |
| All-news radio | 3.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.66 |
| Patriotism | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.22 |
| Sustainability | BALANCE | 1.16 |
| Extroversion | THRILL | 1.13 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| Poland | 8.4% |
| India | 1.9% |
See KGW audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
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- Peacock (52,578,556)
Frequently asked questions
How many fans does KGW have in United States?
KGW has an estimated audience of 1,081,370 people in United States, concentrated in Oregon and Washington.
What is the gender split and age of KGW fans?
60.3% of KGW fans are female, 39.7% are male, with an average age of 44.8 years.
Which brands do KGW fans like most?
KGW fans show strongest brand affinity for Oregon (11.59×), Oregon Lottery (44.88×), and Portland International Airport (35.09×) over the country average.
Where do KGW fans live in United States?
KGW fans in United States are most concentrated in Oregon (reach 526,268), Washington (reach 85,465), and California (reach 14,319). These three regions account for the largest share of the active audience.
What other brands do KGW fans also like?
Beyond KGW itself, the audience over-indexes on Oregon Lottery (44.88×), Portland International Airport (35.09×), Oregon Coast (27.26×), and Portland, Maine (14.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for KGW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.