Rascasse Audience Intelligence

Bend, Oregon Audience in United States

A data profile of the people who buy, follow and care about Bend, Oregon in United States — modelled from more than twelve digital signal sources. Bend, Oregon has an estimated audience of 1,044,895 people in United States.

#301among City in United States#2054among POI in United States#1720in Travel & Leisure

The average Bend, Oregon fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Washington.

Top brand affinities include KGW, Sophia Bush, Anne Hathaway, with strongest over-indexing on KGW (20.59× the country average).

Demographically, the Bend, Oregon audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bend, Oregon fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for KGW.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bend, Oregon profile in United States.

Audience size
1M
in United States
Gender
52.4%♀
47.6% male
Age
43.2
average years
Country rank
#22988
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bend, Oregon fans

52.4% are female, 47.6% are male, average age 43.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Bend, Oregon audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.2
Estimated audience size1,044,895
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Bend, Oregon audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Bend, Oregon audience comes from United States.

Worldwide audience distribution share by country for Bend, Oregon
CountryShare
United States65.1%
Germany9.6%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bend, Oregon audience in United States is strongest.

Fig. 05

Top regions by affinity

Bend, Oregon fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K11.32×
02Idaho~20K4.37×
03Washington~70K3.25×
04Montana~7K2.25×
05Utah~20K1.69×
06Alaska~4K1.69×
07Wyoming~2K1.49×
08Colorado~20K1.44×
09California~100K1.26×
10Nevada~10K1.17×
11Hawaii~5K1.15×
12Arizona~20K1.08×
13Vermont~2K0.98×
14New Mexico~4K0.80×
15North Dakota~2K0.79×
16South Dakota~2K0.77×
17Nebraska~4K0.70×
18Minnesota~10K0.67×
19Washington, District of Columbia~2K0.67×
20Maine~2K0.64×
21Iowa~5K0.63×
22Kansas~5K0.62×
23New Hampshire~3K0.61×
24Wisconsin~9K0.57×
25Missouri~9K0.52×
26Texas~50K0.50×
27Tennessee~10K0.50×
28Oklahoma~6K0.50×
29Illinois~20K0.49×
30Arkansas~4K0.49×
31Rhode Island~2K0.48×
32Massachusetts~10K0.47×
33North Carolina~10K0.45×
34Connecticut~5K0.44×
35West Virginia~2K0.44×
36Indiana~8K0.43×
37Virginia~10K0.42×
38South Carolina~7K0.42×
39Louisiana~6K0.42×
40Kentucky~5K0.41×
41Florida~30K0.40×
42Michigan~10K0.40×
43Mississippi~3K0.40×
44Ohio~10K0.39×
45New York~20K0.38×
46Georgia~10K0.37×
47Alabama~5K0.37×
48Pennsylvania~10K0.36×
49Maryland~6K0.36×
50New Jersey~8K0.31×
Fig. 06

Affinity by region

Affinity by region — Bend, Oregon, United States
0.31×1.00×11.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bend, Oregon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bend, Oregon audience
#·InterestCategoryAffinity×
01KGWMovies & TV20.59×
02Oregon LotteryGames19.04×
03Sophia BushMovies & TV11.83×
04Elderly careHealth6.42×
05Anne HathawayMovies & TV5.10×
06Retail bankingBusiness & Career4.32×
07Sustainable energyHome & Garden4.26×
08Renewable energyBusiness & Career3.78×
09Weather forecastingHome & Garden3.62×
10FedExBusiness & Career3.16×
11QVCMovies & TV3.13×
12Non-alcoholic beverageFood & Beverages3.06×
13Solar energyHome & Garden2.61×
14Mortgage loansBusiness & Career2.55×
15Discount storesShopping2.06×
16PinterestInternet & Social Media1.99×
17AirbnbTravel & Leisure1.95×
18Planet FitnessSports1.78×
19Organic foodFood & Beverages1.70×
20BarbecueFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bend, Oregon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bend, Oregon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Family OrientationCONSERVATISM1.99×
SustainabilityBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bend, Oregon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bend, Oregon have in United States?

Bend, Oregon has an estimated audience of 1,044,895 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Bend, Oregon fans?

52.4% of Bend, Oregon fans are female, 47.6% are male, with an average age of 43.2 years.

03

Which brands do Bend, Oregon fans like most?

Bend, Oregon fans show strongest brand affinity for KGW (20.59×), Sophia Bush (11.83×), and Anne Hathaway (5.1×) over the country average.

04

Where do Bend, Oregon fans live in United States?

Bend, Oregon fans in United States are most concentrated in California (reach ~100K), Oregon (reach ~100K), and Washington (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bend, Oregon fans also like?

Beyond Bend, Oregon itself, the audience over-indexes on Sophia Bush (11.83×), Anne Hathaway (5.1×), Sustainable energy (4.26×), and Renewable energy (3.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Bend, Oregon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bend, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →