Bend, Oregon Audience in United States

Bend, Oregon logo

Bend, Oregon has an estimated audience of 1,044,895 people in United States. 52.4% are female, 47.6% are male, average age 43.2. Top regions: California, Oregon, Washington. Top brand affinities: Natural rubber, Israel, Mothercare, Hog Hunting, Jeep Wagoneer.

The average Bend, Oregon fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Washington. Top brand affinities include Natural rubber, Israel, Mothercare, with strongest over-indexing on Natural rubber (7.36× the country average). Demographically, the Bend, Oregon audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bend, Oregon fans

Demographic split for Bend, Oregon audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.2
Estimated audience size1,044,895

Audience persona

The typical Bend, Oregon fan in United States is balanced, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Bend, Oregon in United States
RegionReachAffinity
California157,7841.37×
Oregon140,01611.69×
Washington71,8013.43×
Texas46,8540.52×
Florida27,2620.39×
Colorado24,5781.49×
Idaho23,2234.43×
Arizona23,0831.08×
New York22,2470.38×
Illinois17,6560.51×
Utah15,0371.61×
North Carolina14,0050.45×
Pennsylvania12,4110.35×
Nevada12,2821.22×
Ohio12,1970.38×
Georgia11,7740.37×
Michigan10,8340.4×
Virginia10,7200.42×
Minnesota10,1270.68×
Tennessee10,0540.48×
Massachusetts9,5300.46×
Wisconsin8,7330.56×
Missouri8,4770.5×
Indiana7,7400.41×
New Jersey7,6750.29×
Montana6,5442.26×
South Carolina6,0660.39×
Maryland5,8330.32×
Louisiana5,1730.38×
Hawaii5,1531.15×
Oklahoma5,1240.44×
Iowa5,0900.59×
Kansas4,8210.59×
Kentucky4,6870.36×
Alabama4,4410.3×
Connecticut4,2820.41×
New Mexico3,8020.73×
Alaska3,6841.65×
Arkansas3,6420.42×
Nebraska3,2620.62×
Mississippi2,5060.29×
Wyoming2,2241.44×
New Hampshire2,1870.53×
Maine2,1740.58×
Washington, District of Columbia2,0870.66×
South Dakota1,6190.67×
Vermont1,5850.86×
North Dakota1,3810.64×
West Virginia1,2280.25×
Rhode Island1,1110.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bend, Oregon audience
BrandAffinityCategory
Natural rubber7.36×Cars & Mobility
Israel4.95×Travel & Leisure
Mothercare4.45×Kids & Family
Hog Hunting4.13×Sports
Jeep Wagoneer4.79×Cars & Mobility
Nebraska Cornhuskers football2.75×Sports
Jesse Plemons2.45×Movies & TV
Sinaloa2.41×Travel & Leisure
JDSU1.8×Business & Career
Home staging2.8×Home & Garden
Urban horticulture1.92×Home & Garden
Jennifer Meyer7.99×Fashion & Accessoires
edureka19.07×Business & Career
Electrolyte2.43×Health
Glossier2.71×Beauty & Wellness
Jeep Grand Cherokee (WJ)3.1×Cars & Mobility
Huddle (software)5.22×Technology & Electronics
Ken Burns3.41×Movies & TV
Charlamagne Tha God4.41×Movies & TV
Takers4.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bend, Oregon audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Design AffinityPREMIUM1.66
TravellingTHRILL1.54
PatriotismCONSERVATISM1.54
SustainabilityBALANCE1.48
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Bend, Oregon
CountryShare
United States65.1%
Germany9.6%
Brazil5.4%

See Bend, Oregon audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Bend, Oregon have in United States?

Bend, Oregon has an estimated audience of 1,044,895 people in United States, concentrated in California and Oregon.

What is the gender split and age of Bend, Oregon fans?

52.4% of Bend, Oregon fans are female, 47.6% are male, with an average age of 43.2 years.

Which brands do Bend, Oregon fans like most?

Bend, Oregon fans show strongest brand affinity for Natural rubber (7.36×), Israel (4.95×), and Mothercare (4.45×) over the country average.

Where do Bend, Oregon fans live in United States?

Bend, Oregon fans in United States are most concentrated in California (reach 157,784), Oregon (reach 140,016), and Washington (reach 71,801). These three regions account for the largest share of the active audience.

What other brands do Bend, Oregon fans also like?

Beyond Bend, Oregon itself, the audience over-indexes on Israel (4.95×), Mothercare (4.45×), Hog Hunting (4.13×), and Jeep Wagoneer (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bend, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.