Oregon Lottery Audience in United States

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Oregon Lottery has an estimated audience of 566,185 people in United States. 49.9% are female, 50.1% are male, average age 41.5. Top regions: Oregon, Washington, California. Top brand affinities: Powerball, Missouri Lottery, Mega Millions, Keno, Arizona Lottery.

The average Oregon Lottery fan in United States is 41.5 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Powerball, Missouri Lottery, Mega Millions, with strongest over-indexing on Powerball (25.95× the country average). Demographically, the Oregon Lottery audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Oregon Lottery fans

Demographic split for Oregon Lottery audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.5
Estimated audience size566,185

Audience persona

The typical Oregon Lottery fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Powerball.

Top regions in United States

Top regions ranked by reach for Oregon Lottery in United States
RegionReachAffinity
Oregon300,38446.28×
Washington13,9871.23×
California5,4640.09×
Florida2,2240.06×
Idaho1,8960.67×
Texas1,8700.04×
New York1,8000.06×
Illinois1,4070.07×
South Carolina1,2270.14×
Georgia1,2110.07×
Arizona9480.08×
Nevada9440.17×
Michigan8670.06×
Hawaii8440.35×
Ohio6980.04×
Virginia6640.05×
North Carolina6260.04×
Utah6160.12×
Missouri6010.07×
New Jersey5430.04×
Pennsylvania4880.03×
Louisiana4490.06×
Colorado4320.05×
Tennessee3810.03×
Maryland3230.03×
Alabama3170.04×
Alaska2980.25×
Massachusetts2430.02×
Arkansas1940.04×
Wisconsin1710.02×
Mississippi1650.04×
Minnesota1630.02×
Montana1530.1×
Kentucky1500.02×
Indiana1460.01×
Iowa1230.03×
New Mexico1090.04×
Rhode Island870.05×
Kansas850.02×
Nebraska850.03×
Connecticut850.01×
Oklahoma830.01×
Washington, District of Columbia770.05×
Delaware590.04×
West Virginia570.02×
Wyoming530.06×
South Dakota490.04×
New Hampshire470.02×
Maine450.02×
North Dakota440.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oregon Lottery audience
BrandAffinityCategory
Powerball25.95×Games
Missouri Lottery92.77×Games
Mega Millions33.35×Games
Keno56.64×Games
Arizona Lottery30.26×Games
New York Lottery17.58×Games
Oregon9.78×Travel & Leisure
KGW34.91×Movies & TV
Michigan Lottery9.72×Games
Indiana Hoosiers football7.86×Sports
Nebraska Lottery38.59×Games
Portland, Oregon8.04×Travel & Leisure
Oregon Coast24.33×Travel & Leisure
California State Lottery13.17×Games
Florida Lottery7.13×Games
Spirit Mountain Casino (Oregon)56.68×Games
Cascade Range14.38×Travel & Leisure
Portland International Airport25.9×Travel & Leisure
Mount Hood28.2×Travel & Leisure
Oregon State Beavers football19.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oregon Lottery audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Quality AwarenessPREMIUM1.55
Pet OwnershipJOY1.52
Community OrientationOPEN1.3
Need for SecurityCONSERVATISM1.11
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Oregon Lottery
CountryShare
United States96.7%
China0.7%
Indonesia0.6%

See Oregon Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Oregon Lottery have in United States?

Oregon Lottery has an estimated audience of 566,185 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Oregon Lottery fans?

49.9% of Oregon Lottery fans are female, 50.1% are male, with an average age of 41.5 years.

Which brands do Oregon Lottery fans like most?

Oregon Lottery fans show strongest brand affinity for Powerball (25.95×), Missouri Lottery (92.77×), and Mega Millions (33.35×) over the country average.

Where do Oregon Lottery fans live in United States?

Oregon Lottery fans in United States are most concentrated in Oregon (reach 300,384), Washington (reach 13,987), and California (reach 5,464). These three regions account for the largest share of the active audience.

What other brands do Oregon Lottery fans also like?

Beyond Oregon Lottery itself, the audience over-indexes on Missouri Lottery (92.77×), Mega Millions (33.35×), Keno (56.64×), and Arizona Lottery (30.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.