Rascasse Audience Intelligence

Oregon Lottery Target Market in United States

A data profile of the people who buy, follow and care about Oregon Lottery in United States — modelled from more than twelve digital signal sources. Oregon Lottery has an estimated audience of 562,325 people in United States.

#10among Lottery in United States#3518among Brand in United States#731in Games

The average Oregon Lottery fan in United States is 41.5 years old, balanced, and lives primarily in Oregon.

The audience is concentrated in Oregon, Washington, California.

Top brand affinities include Powerball, Missouri Lottery, Mega Millions, with strongest over-indexing on Powerball (25.95× the country average).

Demographically, the Oregon Lottery audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oregon Lottery fan in United States is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Powerball.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oregon Lottery profile in United States.

Audience size
562K
in United States
Gender
49.9%♀
50.1% male
Age
41.5
average years
Country rank
#34194
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oregon Lottery

49.9% are female, 50.1% are male, average age 41.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Oregon Lottery audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.5
Estimated audience size562,325
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Oregon Lottery audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4920%
50+27%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Oregon Lottery audience comes from United States.

Worldwide audience distribution share by country for Oregon Lottery
CountryShare
United States96.6%
China0.7%
Indonesia0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oregon Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Oregon Lottery customers by region in United States
#RegionReachAffinity×
01Oregon~300K46.03×
02Washington~10K1.17×
03Vermont<1K0.83×
04South Dakota~1K0.81×
05North Dakota<1K0.81×
06New Hampshire~2K0.80×
07Maine~2K0.80×
08West Virginia~2K0.78×
09Delaware~1K0.76×
10Idaho~2K0.73×
11Nebraska~2K0.73×
12Rhode Island~1K0.73×
13Kansas~3K0.72×
14Oklahoma~4K0.71×
15Mississippi~3K0.69×
16Iowa~3K0.67×
17Washington, District of Columbia~1K0.65×
18New Mexico~2K0.62×
19Montana<1K0.61×
20Alabama~5K0.60×
21Kentucky~4K0.59×
22Alaska<1K0.59×
23Indiana~6K0.57×
24Wisconsin~5K0.55×
25Arkansas~3K0.55×
26Connecticut~3K0.51×
27Massachusetts~5K0.48×
28Hawaii~1K0.47×
29Tennessee~5K0.45×
30Louisiana~3K0.41×
31Minnesota~3K0.40×
32Maryland~4K0.37×
33Missouri~3K0.37×
34Colorado~3K0.32×
35Utah~2K0.31×
36Pennsylvania~6K0.30×
37Nevada~2K0.30×
38New Jersey~4K0.29×
39South Carolina~2K0.29×
40Ohio~5K0.27×
41North Carolina~5K0.27×
42Virginia~4K0.27×
43Michigan~4K0.24×
44Arizona~3K0.23×
45Georgia~4K0.22×
46Illinois~4K0.20×
47Texas~7K0.14×
48New York~4K0.14×
49Florida~5K0.13×
50California~7K0.11×
Fig. 06

Affinity by region

Affinity by region — Oregon Lottery, United States
0.11×1.00×46.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oregon Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oregon Lottery audience
#·InterestCategoryAffinity×
01Missouri LotteryGames92.77×
02Spirit Mountain Casino (Oregon)Games56.68×
03KenoGames56.64×
04Nebraska LotteryGames38.59×
05KGWMovies & TV34.91×
06Mega MillionsGames33.35×
07Arizona LotteryGames30.26×
08Mount HoodTravel & Leisure28.20×
09PowerballGames25.95×
10Portland International AirportTravel & Leisure25.90×
11Oregon CoastTravel & Leisure24.33×
12Oregon State Beavers footballSports19.47×
13New York LotteryGames17.58×
14Cascade RangeTravel & Leisure14.38×
15California State LotteryGames13.17×
16OregonTravel & Leisure9.78×
17Michigan LotteryGames9.72×
18Portland, OregonTravel & Leisure8.04×
19Indiana Hoosiers footballSports7.86×
20Florida LotteryGames7.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oregon Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oregon Lottery audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
SustainabilityBALANCE1.37×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oregon Lottery audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Social Media UsageJOY0.83×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oregon Lottery's target market in United States?

Oregon Lottery's target market in United States covers an estimated 562,325 people, concentrated in Oregon and Washington.

02

What is the gender split and age of Oregon Lottery customers?

49.9% of the Oregon Lottery audience are female, 50.1% are male, with an average age of 41.5 years.

03

Which brands do Oregon Lottery fans like most?

Oregon Lottery fans show strongest brand affinity for Powerball (25.95×), Missouri Lottery (92.77×), and Mega Millions (33.35×) over the country average.

04

Where do Oregon Lottery fans live in United States?

Oregon Lottery fans in United States are most concentrated in Oregon (reach ~300K), Washington (reach ~10K), and California (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Oregon Lottery fans also like?

Beyond Oregon Lottery itself, the audience over-indexes on Missouri Lottery (92.77×), Mega Millions (33.35×), Keno (56.64×), and Arizona Lottery (30.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Oregon Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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