Oregon Coast Audience in United States

Oregon Coast has an estimated audience of 1,214,851 people in United States. 56.5% are female, 43.5% are male, average age 46.4. Top regions: Oregon, California, Washington. Top brand affinities: MSN, Oregon Lottery, KGW, Planet Fitness, Diaper bag.

The average Oregon Coast fan in United States is 46.4 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include MSN, Oregon Lottery, KGW, with strongest over-indexing on MSN (3.86× the country average). Demographically, the Oregon Coast audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Oregon Coast fans

Demographic split for Oregon Coast audience in United States
MetricValue
Female56.5%
Male43.5%
Average age46.4
Estimated audience size1,214,851

Audience persona

The typical Oregon Coast fan in United States is more female, around 46.4 years old, with strong Pet Ownership tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Oregon Coast in United States
RegionReachAffinity
Oregon164,65111.82×
California97,2030.73×
Washington88,2393.62×
Texas53,0250.51×
Idaho41,3566.79×
Florida31,3440.38×
Utah27,0252.48×
New York22,5660.33×
Arizona20,1180.81×
Colorado19,6741.03×
Illinois17,4220.43×
Georgia14,5910.39×
North Carolina14,0320.38×
Ohio13,9450.37×
Pennsylvania13,6390.33×
Nevada13,2221.13×
Minnesota11,8580.68×
Virginia11,3840.38×
Tennessee11,2050.46×
Michigan10,4860.33×
Missouri10,1830.52×
New Jersey9,8310.32×
Montana9,2742.75×
Massachusetts9,2240.39×
Indiana8,6000.39×
Wisconsin8,5560.47×
Maryland6,9520.33×
Oklahoma6,8200.51×
Kentucky6,1660.4×
South Carolina6,1290.34×
Louisiana6,0530.39×
Alabama5,6870.34×
Kansas5,3530.56×
Iowa5,2050.52×
Arkansas5,1970.52×
Hawaii4,4000.84×
Connecticut4,2020.34×
Alaska3,6451.4×
New Mexico3,6230.59×
Nebraska3,2310.53×
Mississippi3,0850.31×
Wyoming2,1031.17×
West Virginia1,8970.34×
New Hampshire1,8230.38×
Washington, District of Columbia1,5720.43×
Maine1,5640.36×
North Dakota1,5560.62×
South Dakota1,5530.55×
Rhode Island1,1880.31×
Vermont9070.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oregon Coast audience
BrandAffinityCategory
MSN3.86×News
Oregon Lottery35.67×Games
KGW23.62×Movies & TV
Planet Fitness2.83×Sports
Diaper bag4.47×Kids & Family
Hobby Lobby2.45×Home & Garden
Staples (Canada)3.22×Business & Career
Alpine skiing4.2×Sports
Non-fiction books4.27×Literature
Nature1.69×Home & Garden
Bad Santa15.51×Movies & TV
Great Clips3.08×Beauty & Wellness
Nissan Versa16.2×Cars & Mobility
Sam Elliott4.63×Movies & TV
Happiness1.54×Health
Camping1.73×Travel & Leisure
Fly fishing3.24×Sports
Bass guitar2.33×Music & Radio
Metaphysics2.6×Business & Career
Damian Lillard7.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oregon Coast audience
TraitClusterScore
Pet OwnershipJOY1.98
TravellingTHRILL1.87
PatriotismCONSERVATISM1.78
Community OrientationOPEN1.74
Design AffinityPREMIUM1.73
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Oregon Coast
CountryShare
United States83.7%
Canada4.0%
United Kingdom2.6%

See Oregon Coast audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Oregon Coast have in United States?

Oregon Coast has an estimated audience of 1,214,851 people in United States, concentrated in Oregon and California.

What is the gender split and age of Oregon Coast fans?

56.5% of Oregon Coast fans are female, 43.5% are male, with an average age of 46.4 years.

Which brands do Oregon Coast fans like most?

Oregon Coast fans show strongest brand affinity for MSN (3.86×), Oregon Lottery (35.67×), and KGW (23.62×) over the country average.

Where do Oregon Coast fans live in United States?

Oregon Coast fans in United States are most concentrated in Oregon (reach 164,651), California (reach 97,203), and Washington (reach 88,239). These three regions account for the largest share of the active audience.

What other brands do Oregon Coast fans also like?

Beyond Oregon Coast itself, the audience over-indexes on Oregon Lottery (35.67×), KGW (23.62×), Planet Fitness (2.83×), and Diaper bag (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.