Rascasse Audience Intelligence

Oregon Coast Audience in United States

A data profile of the people who buy, follow and care about Oregon Coast in United States — modelled from more than twelve digital signal sources. Oregon Coast has an estimated audience of 1,214,851 people in United States.

#1794among POI in United States#1564in Travel & Leisure

The average Oregon Coast fan in United States is 46.4 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Washington.

Top brand affinities include KGW, Oregon Lottery, Bad Santa, with strongest over-indexing on KGW (27.26× the country average).

Demographically, the Oregon Coast audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oregon Coast fan in United States is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for KGW.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oregon Coast profile in United States.

Audience size
1.2M
in United States
Gender
56.5%♀
43.5% male
Age
46.4
average years
Country rank
#20704
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oregon Coast fans

56.5% are female, 43.5% are male, average age 46.4.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Oregon Coast audience in United States
MetricValue
Female56.5%
Male43.5%
Average age46.4
Estimated audience size1,214,851
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Oregon Coast audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4923%
50+39%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Oregon Coast audience comes from United States.

Worldwide audience distribution share by country for Oregon Coast
CountryShare
United States83.5%
Canada4.0%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oregon Coast audience in United States is strongest.

Fig. 05

Top regions by affinity

Oregon Coast fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K11.11×
02Idaho~40K6.83×
03Washington~80K3.40×
04Montana~9K2.72×
05Utah~30K2.44×
06Alaska~4K1.36×
07Wyoming~2K1.20×
08Nevada~10K1.08×
09Colorado~20K0.99×
10Hawaii~4K0.85×
11Arizona~20K0.81×
12North Dakota~2K0.78×
13South Dakota~2K0.74×
14New Mexico~4K0.69×
15Minnesota~10K0.68×
16California~90K0.66×
17Nebraska~4K0.66×
18Kansas~6K0.63×
19Arkansas~6K0.61×
20Iowa~6K0.59×
21Oklahoma~8K0.57×
22Maine~2K0.57×
23Rhode Island~2K0.57×
24Delaware~2K0.57×
25Missouri~10K0.56×
26West Virginia~3K0.56×
27New Hampshire~3K0.56×
28Washington, District of Columbia~2K0.56×
29Wisconsin~9K0.52×
30Texas~50K0.51×
31Tennessee~10K0.50×
32Alabama~8K0.49×
33Kentucky~7K0.49×
34Mississippi~5K0.49×
35Louisiana~7K0.46×
36Illinois~20K0.44×
37Indiana~10K0.44×
38Connecticut~5K0.44×
39Massachusetts~10K0.42×
40South Carolina~8K0.42×
41Georgia~20K0.41×
42Virginia~10K0.41×
43Ohio~10K0.40×
44North Carolina~10K0.40×
45Florida~30K0.39×
46Maryland~8K0.39×
47Michigan~10K0.38×
48Pennsylvania~20K0.37×
49New Jersey~10K0.36×
50New York~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Oregon Coast, United States
0.34×1.00×11.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oregon Coast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oregon Coast audience
#·InterestCategoryAffinity×
01KGWMovies & TV27.26×
02Oregon LotteryGames24.33×
03Nebraska LotteryGames15.51×
04Bad SantaMovies & TV15.04×
05Non-alcoholic beverageFood & Beverages3.49×
06Dutch Bros. CoffeeFood & Beverages3.29×
07Alpine skiingSports3.09×
08Wine tastingFood & Beverages2.81×
09Seattle MarinersSports2.65×
10Renewable energyBusiness & Career2.34×
11National parkTravel & Leisure2.12×
12CampingTravel & Leisure1.72×
13Nonprofit organizationPolitics & Society1.69×
14Trader Joe'sShopping1.65×
15Planet FitnessSports1.62×
16AirbnbTravel & Leisure1.59×
17MSNNews1.57×
18Organic foodFood & Beverages1.54×
19LivestockPets & Animals1.53×
20PowerballGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oregon Coast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oregon Coast audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
Pet OwnershipJOY2.07×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oregon Coast audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oregon Coast have in United States?

Oregon Coast has an estimated audience of 1,214,851 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Oregon Coast fans?

56.5% of Oregon Coast fans are female, 43.5% are male, with an average age of 46.4 years.

03

Which brands do Oregon Coast fans like most?

Oregon Coast fans show strongest brand affinity for KGW (27.26×), Oregon Lottery (24.33×), and Bad Santa (15.04×) over the country average.

04

Where do Oregon Coast fans live in United States?

Oregon Coast fans in United States are most concentrated in Oregon (reach ~200K), California (reach ~90K), and Washington (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Oregon Coast fans also like?

Beyond Oregon Coast itself, the audience over-indexes on Oregon Lottery (24.33×), Bad Santa (15.04×), Camping (1.72×), and Non-alcoholic beverage (3.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Oregon Coast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oregon Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →