Rascasse Audience Intelligence

Dutch Bros. Coffee Target Market in United States

A data profile of the people who buy, follow and care about Dutch Bros. Coffee in United States — modelled from more than twelve digital signal sources. Dutch Bros. Coffee has an estimated audience of 12,494,031 people in United States.

#279among Brand in United States#230in Food & Beverages

The average Dutch Bros. Coffee fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Philz Coffee, 7-Eleven, Christmas Abbott, with strongest over-indexing on Philz Coffee (35.48× the country average).

Demographically, the Dutch Bros. Coffee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dutch Bros. Coffee fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Philz Coffee.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dutch Bros. Coffee profile in United States.

Audience size
12.5M
in United States
Gender
69.3%♀
30.7% male
Age
38.3
average years
Country rank
#2855
Brand in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dutch Bros. Coffee

69.3% are female, 30.7% are male, average age 38.3.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Dutch Bros. Coffee audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.3
Estimated audience size12,494,031
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Dutch Bros. Coffee audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4916%
50+22%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Dutch Bros. Coffee audience comes from United States.

Worldwide audience distribution share by country for Dutch Bros. Coffee
CountryShare
United States98.1%
Japan0.4%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dutch Bros. Coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Dutch Bros. Coffee customers by region in United States
#RegionReachAffinity×
01Oregon~700K5.75×
02Arizona~1M5.02×
03Idaho~300K4.57×
04Nevada~400K4.00×
05Colorado~600K3.60×
06Utah~300K3.02×
07New Mexico~200K3.01×
08Texas~2.5M2.69×
09California~2.5M2.25×
10Washington~500K2.12×
11Tennessee~400K1.95×
12Oklahoma~200K1.92×
13Kansas~200K1.85×
14Missouri~200K1.07×
15Florida~800K1.04×
16Kentucky~100K0.97×
17Indiana~200K0.96×
18South Carolina~100K0.87×
19Alabama~100K0.70×
20Georgia~200K0.68×
21Wyoming~10K0.62×
22Vermont~10K0.53×
23North Carolina~100K0.43×
24North Dakota~9K0.39×
25Alaska~9K0.38×
26Illinois~100K0.37×
27South Dakota~9K0.37×
28Maine~10K0.36×
29Rhode Island~10K0.36×
30Louisiana~50K0.35×
31Delaware~10K0.34×
32New Hampshire~10K0.32×
33West Virginia~10K0.29×
34Ohio~90K0.27×
35Montana~8K0.27×
36Nebraska~10K0.23×
37Hawaii~10K0.21×
38Connecticut~20K0.18×
39Arkansas~20K0.18×
40Iowa~20K0.18×
41Mississippi~20K0.17×
42Minnesota~20K0.15×
43Virginia~40K0.14×
44Wisconsin~20K0.14×
45Maryland~20K0.13×
46Massachusetts~30K0.12×
47New Jersey~30K0.11×
48Michigan~30K0.11×
49Pennsylvania~40K0.10×
50New York~50K0.09×
Fig. 06

Affinity by region

Affinity by region — Dutch Bros. Coffee, United States
0.09×1.00×5.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dutch Bros. Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dutch Bros. Coffee audience
#·InterestCategoryAffinity×
01Christmas AbbottSports127.88×
02Wireless FestivalMusic & Radio50.46×
03Philz CoffeeFood & Beverages35.48×
04Intelligentsia Coffee & TeaFood & Beverages31.99×
05Shipley Do-NutsFood & Beverages16.90×
06La colombeFood & Beverages14.41×
07The Coffee Bean & Tea LeafFood & Beverages14.05×
08Blue Bottle Coffee CompanyFood & Beverages12.81×
09Caribou CoffeeFood & Beverages11.61×
10Tim HortonsFood & Beverages10.79×
11Smoothie KingFood & Beverages5.94×
127-ElevenShopping4.96×
13Tim HortonSports4.20×
14Dunkin' DonutsFood & Beverages3.87×
15Krispy KremeFood & Beverages3.86×
16StarbucksFood & Beverages2.78×
17Panera BreadFood & Beverages2.56×
18Wendy'sFood & Beverages1.74×
19CoffeeFood & Beverages1.67×
20McDonald'sFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dutch Bros. Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dutch Bros. Coffee audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.26×
SpiritualityBALANCE1.14×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dutch Bros. Coffee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.88×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dutch Bros. Coffee's target market in United States?

Dutch Bros. Coffee's target market in United States covers an estimated 12,494,031 people, concentrated in California and Texas.

02

What is the gender split and age of Dutch Bros. Coffee customers?

69.3% of the Dutch Bros. Coffee audience are female, 30.7% are male, with an average age of 38.3 years.

03

Which brands do Dutch Bros. Coffee fans like most?

Dutch Bros. Coffee fans show strongest brand affinity for Philz Coffee (35.48×), 7-Eleven (4.96×), and Christmas Abbott (127.88×) over the country average.

04

Where do Dutch Bros. Coffee fans live in United States?

Dutch Bros. Coffee fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Arizona (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Dutch Bros. Coffee fans also like?

Beyond Dutch Bros. Coffee itself, the audience over-indexes on 7-Eleven (4.96×), Christmas Abbott (127.88×), Blue Bottle Coffee Company (12.81×), and Shipley Do-Nuts (16.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Dutch Bros. Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dutch Bros. Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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