Dutch Bros. Coffee Audience in United States

Dutch Bros. Coffee logo

Dutch Bros. Coffee has an estimated audience of 10,967,780 people in United States. 69.3% are female, 30.7% are male, average age 38.3. Top regions: Texas, California, Arizona. Top brand affinities: Philz Coffee, Christmas Abbott, 7-Eleven, Blue Bottle Coffee Company, Shipley Do-Nuts.

The average Dutch Bros. Coffee fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Philz Coffee, Christmas Abbott, 7-Eleven, with strongest over-indexing on Philz Coffee (35.48× the country average). Demographically, the Dutch Bros. Coffee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Dutch Bros. Coffee fans

Demographic split for Dutch Bros. Coffee audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.3
Estimated audience size10,967,780

Audience persona

The typical Dutch Bros. Coffee fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Philz Coffee.

Top regions in United States

Top regions ranked by reach for Dutch Bros. Coffee in United States
RegionReachAffinity
Texas2,881,9733.06×
California2,783,4382.31×
Arizona985,3394.4×
Florida691,7530.93×
Oregon606,6334.83×
Tennessee599,6752.73×
Colorado527,2843.05×
Washington470,9032.14×
Nevada370,9303.5×
Oklahoma266,6282.19×
Alabama242,9511.59×
Utah239,7892.44×
Idaho208,3433.79×
Kansas157,9811.83×
Missouri152,8620.86×
Kentucky140,8471.02×
New Mexico134,0642.44×
New York119,6410.2×
Illinois109,8670.3×
Georgia101,3740.3×
Virginia77,2520.29×
Ohio73,1710.22×
Pennsylvania64,1000.17×
North Carolina63,7480.19×
Michigan56,0380.2×
New Jersey51,6360.19×
Indiana47,4630.24×
Minnesota35,7780.23×
Wisconsin34,0210.21×
South Carolina33,7100.2×
Massachusetts33,5350.16×
Louisiana33,4340.24×
Maryland32,1760.17×
Iowa24,6750.27×
Arkansas21,9830.24×
Nebraska19,7140.36×
Connecticut17,6670.16×
Mississippi15,8900.18×
Wyoming14,9050.92×
Hawaii12,2790.26×
Montana10,8020.36×
West Virginia8,0110.16×
Washington, District of Columbia6,8520.21×
South Dakota6,1050.24×
New Hampshire5,5280.13×
Delaware5,2800.17×
North Dakota5,1910.23×
Alaska4,8970.21×
Rhode Island4,4620.13×
Maine3,9810.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dutch Bros. Coffee audience
BrandAffinityCategory
Philz Coffee35.48×Food & Beverages
Christmas Abbott127.88×Sports
7-Eleven4.96×Shopping
Blue Bottle Coffee Company12.81×Food & Beverages
Shipley Do-Nuts16.9×Food & Beverages
Intelligentsia Coffee & Tea31.99×Food & Beverages
Starbucks2.78×Food & Beverages
Caribou Coffee11.61×Food & Beverages
Dunkin' Donuts3.87×Food & Beverages
Smoothie King5.94×Food & Beverages
The Coffee Bean & Tea Leaf14.05×Food & Beverages
Krispy Kreme3.86×Food & Beverages
Wireless Festival50.46×Music & Radio
Panera Bread2.56×Food & Beverages
Coffee1.67×Food & Beverages
Tim Hortons10.79×Food & Beverages
Tim Horton4.2×Sports
La colombe14.41×Food & Beverages
Crumbl Cookies2.05×Food & Beverages
Coffeehouses1.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dutch Bros. Coffee audience
TraitClusterScore
ExtroversionTHRILL1.52
Healthy LifestyleBALANCE1.37
Community OrientationOPEN1.33
Early Adopter MentalityPOWER1.23
IndulgenceJOY1.22
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Dutch Bros. Coffee
CountryShare
United States98.0%
Japan0.5%
Germany0.2%

See Dutch Bros. Coffee audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dutch Bros. Coffee have in United States?

Dutch Bros. Coffee has an estimated audience of 10,967,780 people in United States, concentrated in Texas and California.

What is the gender split and age of Dutch Bros. Coffee fans?

69.3% of Dutch Bros. Coffee fans are female, 30.7% are male, with an average age of 38.3 years.

Which brands do Dutch Bros. Coffee fans like most?

Dutch Bros. Coffee fans show strongest brand affinity for Philz Coffee (35.48×), Christmas Abbott (127.88×), and 7-Eleven (4.96×) over the country average.

Where do Dutch Bros. Coffee fans live in United States?

Dutch Bros. Coffee fans in United States are most concentrated in Texas (reach 2,881,973), California (reach 2,783,438), and Arizona (reach 985,339). These three regions account for the largest share of the active audience.

What other brands do Dutch Bros. Coffee fans also like?

Beyond Dutch Bros. Coffee itself, the audience over-indexes on Christmas Abbott (127.88×), 7-Eleven (4.96×), Blue Bottle Coffee Company (12.81×), and Shipley Do-Nuts (16.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dutch Bros. Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.