The Coffee Bean & Tea Leaf Audience in United States

The Coffee Bean & Tea Leaf has an estimated audience of 1,817,672 people in United States. 67.6% are female, 32.4% are male, average age 40.6. Top regions: California, Nevada, Arizona. Top brand affinities: Costa Coffee, Autism Awareness, Diabetes mellitus awareness, Dutch Bros. Coffee, Philz Coffee.

The average The Coffee Bean & Tea Leaf fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Nevada, Arizona. Top brand affinities include Costa Coffee, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Costa Coffee (195.4× the country average). Demographically, the The Coffee Bean & Tea Leaf audience skews more female with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of The Coffee Bean & Tea Leaf fans

Demographic split for The Coffee Bean & Tea Leaf audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.6
Estimated audience size1,817,672

Audience persona

The typical The Coffee Bean & Tea Leaf fan in United States is more female, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Costa Coffee.

Top regions in United States

Top regions ranked by reach for The Coffee Bean & Tea Leaf in United States
RegionReachAffinity
California1,363,25418.79×
Nevada325,73618.53×
Arizona71,7931.93×
Texas34,1020.22×
New York28,5740.28×
Florida19,3320.16×
Washington17,3910.48×
Hawaii16,7282.14×
Oregon14,5810.7×
Virginia14,4000.33×
Illinois14,3720.24×
Georgia9,6610.17×
New Jersey9,3220.2×
Pennsylvania8,9650.15×
North Carolina7,0680.13×
Maryland6,5410.21×
Ohio6,5240.12×
Massachusetts6,4650.18×
Colorado6,2200.22×
Michigan5,8110.12×
Missouri4,3090.15×
Tennessee4,1210.11×
Utah4,0960.25×
Minnesota3,6460.14×
Indiana3,6150.11×
Wisconsin3,5700.13×
Kansas3,1510.22×
Kentucky3,0140.13×
Louisiana2,7020.12×
South Carolina2,6640.1×
Alabama2,6150.1×
Connecticut2,3440.13×
Iowa2,2000.15×
Oklahoma2,1120.1×
New Mexico2,0940.23×
Idaho2,0380.22×
Washington, District of Columbia1,9100.35×
Arkansas1,7280.12×
Rhode Island1,6760.29×
Mississippi1,4580.1×
Montana1,3970.28×
West Virginia1,2040.14×
Alaska1,2020.31×
Nebraska1,0520.12×
South Dakota1,0340.25×
North Dakota1,0070.27×
New Hampshire9920.14×
Wyoming9740.36×
Maine9570.15×
Vermont9420.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Coffee Bean & Tea Leaf audience
BrandAffinityCategory
Costa Coffee195.4×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dutch Bros. Coffee17.02×Food & Beverages
Philz Coffee29.06×Food & Beverages
Caribou Coffee25×Food & Beverages
Kia Sportage30×Cars & Mobility
Krispy Kreme11×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Nescafé31.03×Food & Beverages
Income tax13.19×Business & Career
RaceTrac12.83×Cars & Mobility
Los Angeles Dodgers6.31×Sports
Honda HR-V20×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Pre-school playgroup21.97×Kids & Family
Livemusic3.31×Music & Radio
Dairy Queen3.57×Food & Beverages
Houston Astros4.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Coffee Bean & Tea Leaf audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
SustainabilityBALANCE1.73
IndulgenceJOY1.62
Quality AwarenessPREMIUM1.59
Price SensitivityPREMIUM1.52
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for The Coffee Bean & Tea Leaf
CountryShare
United States30.8%
Malaysia18.3%
Philippines12.8%

See The Coffee Bean & Tea Leaf audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does The Coffee Bean & Tea Leaf have in United States?

The Coffee Bean & Tea Leaf has an estimated audience of 1,817,672 people in United States, concentrated in California and Nevada.

What is the gender split and age of The Coffee Bean & Tea Leaf fans?

67.6% of The Coffee Bean & Tea Leaf fans are female, 32.4% are male, with an average age of 40.6 years.

Which brands do The Coffee Bean & Tea Leaf fans like most?

The Coffee Bean & Tea Leaf fans show strongest brand affinity for Costa Coffee (195.4×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Coffee Bean & Tea Leaf fans live in United States?

The Coffee Bean & Tea Leaf fans in United States are most concentrated in California (reach 1,363,254), Nevada (reach 325,736), and Arizona (reach 71,793). These three regions account for the largest share of the active audience.

What other brands do The Coffee Bean & Tea Leaf fans also like?

Beyond The Coffee Bean & Tea Leaf itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Dutch Bros. Coffee (17.02×), and Philz Coffee (29.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Coffee Bean & Tea Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.