Rascasse Audience Intelligence

The Coffee Bean & Tea Leaf Target Market in United States

A data profile of the people who buy, follow and care about The Coffee Bean & Tea Leaf in United States — modelled from more than twelve digital signal sources. The Coffee Bean & Tea Leaf has an estimated audience of 1,871,114 people in United States.

#71among Restaurants in United States#1541among Brand in United States#906in Food & Beverages

The average The Coffee Bean & Tea Leaf fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Arizona.

Top brand affinities include Costa Coffee, Dutch Bros. Coffee, Krispy Kreme, with strongest over-indexing on Costa Coffee (134.39× the country average).

Demographically, the The Coffee Bean & Tea Leaf audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Coffee Bean & Tea Leaf fan in United States is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Coffee Bean & Tea Leaf profile in United States.

Audience size
1.9M
in United States
Gender
67.6%♀
32.4% male
Age
40.6
average years
Country rank
#15020
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Coffee Bean & Tea Leaf

67.6% are female, 32.4% are male, average age 40.6.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for The Coffee Bean & Tea Leaf audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.6
Estimated audience size1,871,114
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the The Coffee Bean & Tea Leaf audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3918%
40-4918%
50+27%
Fig. 04

Worldwide distribution

31.4%

of the worldwide The Coffee Bean & Tea Leaf audience comes from United States.

Worldwide audience distribution share by country for The Coffee Bean & Tea Leaf
CountryShare
United States31.4%
Malaysia18.2%
Philippines12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Coffee Bean & Tea Leaf audience in United States is strongest.

Fig. 05

Top regions by affinity

The Coffee Bean & Tea Leaf customers by region in United States
#RegionReachAffinity×
01California~1.5M19.75×
02Nevada~300K19.57×
03Arizona~200K5.73×
04Hawaii~10K1.38×
05North Dakota~3K0.85×
06Vermont~3K0.85×
07South Dakota~4K0.84×
08Alaska~3K0.84×
09Delaware~4K0.83×
10West Virginia~7K0.82×
11Montana~4K0.82×
12Mississippi~10K0.81×
13New Hampshire~6K0.81×
14Maine~5K0.81×
15Rhode Island~5K0.80×
16Nebraska~7K0.78×
17Arkansas~10K0.72×
18Idaho~6K0.70×
19Oklahoma~10K0.68×
20Iowa~10K0.67×
21New Mexico~6K0.67×
22Kentucky~10K0.65×
23Alabama~20K0.64×
24Louisiana~10K0.64×
25Washington, District of Columbia~4K0.64×
26South Carolina~20K0.63×
27Kansas~9K0.59×
28Connecticut~10K0.57×
29Indiana~20K0.56×
30Wisconsin~20K0.55×
31Oregon~10K0.55×
32Utah~9K0.55×
33Tennessee~20K0.54×
34Missouri~20K0.54×
35Minnesota~10K0.50×
36Michigan~20K0.45×
37Maryland~10K0.45×
38Georgia~20K0.43×
39Massachusetts~10K0.41×
40Ohio~20K0.39×
41Washington~10K0.39×
42North Carolina~20K0.37×
43Colorado~10K0.37×
44Pennsylvania~20K0.36×
45New Jersey~20K0.36×
46Virginia~20K0.36×
47Illinois~20K0.31×
48New York~30K0.25×
49Florida~30K0.24×
50Texas~30K0.21×
Fig. 06

Affinity by region

Affinity by region — The Coffee Bean & Tea Leaf, United States
0.21×1.00×19.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Coffee Bean & Tea Leaf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Coffee Bean & Tea Leaf audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages134.39×
02NescaféFood & Beverages27.12×
03Caribou CoffeeFood & Beverages20.70×
04MomondoTravel & Leisure20.00×
05Philz CoffeeFood & Beverages17.18×
06Dutch Bros. CoffeeFood & Beverages14.05×
07Krispy KremeFood & Beverages11.85×
08Baskin-RobbinsFood & Beverages6.53×
09HyundaiCars & Mobility4.25×
10EspressoFood & Beverages4.03×
11Trader Joe'sShopping3.24×
12Dairy QueenFood & Beverages3.24×
13SubwayFood & Beverages3.02×
14Discount storesShopping2.93×
15Italian cuisineFood & Beverages2.75×
16Popeyes Louisiana KitchenFood & Beverages2.58×
17Shopping mallsShopping2.33×
18StarbucksFood & Beverages2.23×
19McDonald'sFood & Beverages1.96×
20PinterestInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Coffee Bean & Tea Leaf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Coffee Bean & Tea Leaf audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.12×
Quality AwarenessPREMIUM1.91×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Coffee Bean & Tea Leaf audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Need for SecurityCONSERVATISM0.79×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Coffee Bean & Tea Leaf's target market in United States?

The Coffee Bean & Tea Leaf's target market in United States covers an estimated 1,871,114 people, concentrated in California and Nevada.

02

What is the gender split and age of The Coffee Bean & Tea Leaf customers?

67.6% of the The Coffee Bean & Tea Leaf audience are female, 32.4% are male, with an average age of 40.6 years.

03

Which brands do The Coffee Bean & Tea Leaf fans like most?

The Coffee Bean & Tea Leaf fans show strongest brand affinity for Costa Coffee (134.39×), Dutch Bros. Coffee (14.05×), and Krispy Kreme (11.85×) over the country average.

04

Where do The Coffee Bean & Tea Leaf fans live in United States?

The Coffee Bean & Tea Leaf fans in United States are most concentrated in California (reach ~1.5M), Nevada (reach ~300K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Coffee Bean & Tea Leaf fans also like?

Beyond The Coffee Bean & Tea Leaf itself, the audience over-indexes on Dutch Bros. Coffee (14.05×), Krispy Kreme (11.85×), Caribou Coffee (20.7×), and Nescafé (27.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Coffee Bean & Tea Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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