Baskin-Robbins Audience in United States

Baskin-Robbins logo

Baskin-Robbins has an estimated audience of 10,225,543 people in United States. 65.1% are female, 34.9% are male, average age 38.2. Top regions: California, Texas, Illinois. Top brand affinities: Dairy Queen, Jewel-Osco, Food, Cold Stone Creamery, Krispy Kreme.

The average Baskin-Robbins fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Dairy Queen, Jewel-Osco, Food, with strongest over-indexing on Dairy Queen (6.27× the country average). Demographically, the Baskin-Robbins audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Baskin-Robbins fans

Demographic split for Baskin-Robbins audience in United States
MetricValue
Female65.1%
Male34.9%
Average age38.2
Estimated audience size10,225,543

Audience persona

The typical Baskin-Robbins fan in United States is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Dairy Queen.

Top regions in United States

Top regions ranked by reach for Baskin-Robbins in United States
RegionReachAffinity
California2,754,8112.45×
Texas1,438,9801.64×
Illinois526,6471.55×
New York509,1510.89×
Florida496,0880.72×
Tennessee434,7802.12×
Washington360,5371.76×
Arizona308,0861.48×
Georgia267,5450.85×
Louisiana256,4391.94×
Virginia230,8880.93×
Maryland229,7291.31×
Michigan229,3670.86×
Nevada199,3272.02×
Missouri194,9661.18×
Colorado193,8921.2×
New Jersey189,1100.73×
Oregon184,7981.58×
North Carolina182,9250.59×
Utah157,2871.72×
Hawaii156,7443.57×
Mississippi152,9751.82×
Wisconsin152,0780.99×
Kentucky148,9781.16×
Ohio144,6100.46×
New Mexico142,1092.77×
Indiana128,1150.69×
Pennsylvania121,7850.35×
Kansas111,6741.39×
South Carolina107,0220.7×
Alabama89,6630.63×
Arkansas84,6561×
Oklahoma81,2440.72×
Idaho74,0021.44×
Minnesota62,3000.43×
Iowa44,0260.52×
Connecticut43,4900.42×
Massachusetts41,7540.21×
West Virginia30,6980.64×
Montana20,1350.71×
Nebraska19,4080.38×
Washington, District of Columbia14,1020.46×
Alaska11,7230.54×
Delaware11,4100.4×
Wyoming7,8740.52×
Rhode Island4,8460.15×
New Hampshire4,5000.11×
Maine3,3420.09×
South Dakota2,1980.09×
North Dakota1,8120.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baskin-Robbins audience
BrandAffinityCategory
Dairy Queen6.27×Food & Beverages
Jewel-Osco8.31×Shopping
Food1.65×Food & Beverages
Cold Stone Creamery7.45×Food & Beverages
Krispy Kreme4.83×Food & Beverages
Panda Express2.68×Food & Beverages
Ben & Jerry's8.89×Food & Beverages
Tesco9.45×Shopping
Wingstop2.26×Food & Beverages
7-Eleven2.57×Shopping
IHOP2.63×Food & Beverages
Jeni's Splendid Ice Creams7.85×Food & Beverages
Staples Inc.2.31×Business & Career
Starbucks1.7×Food & Beverages
Dunkin' Donuts2.47×Food & Beverages
MUJI 無印良品8.99×Home & Garden
Burger King1.76×Food & Beverages
Häagen-Dazs8.46×Food & Beverages
Chick-fil-A1.64×Food & Beverages
Taco Bell1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baskin-Robbins audience
TraitClusterScore
Convenience OrientationPREMIUM1.46
ExtroversionTHRILL1.34
Family OrientationCONSERVATISM1.27
Urban LifestyleOPEN1.26
Healthy LifestyleBALANCE1.25
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Baskin-Robbins
CountryShare
United States46.5%
Japan11.3%
India7.8%

See Baskin-Robbins audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Baskin-Robbins have in United States?

Baskin-Robbins has an estimated audience of 10,225,543 people in United States, concentrated in California and Texas.

What is the gender split and age of Baskin-Robbins fans?

65.1% of Baskin-Robbins fans are female, 34.9% are male, with an average age of 38.2 years.

Which brands do Baskin-Robbins fans like most?

Baskin-Robbins fans show strongest brand affinity for Dairy Queen (6.27×), Jewel-Osco (8.31×), and Food (1.65×) over the country average.

Where do Baskin-Robbins fans live in United States?

Baskin-Robbins fans in United States are most concentrated in California (reach 2,754,811), Texas (reach 1,438,980), and Illinois (reach 526,647). These three regions account for the largest share of the active audience.

What other brands do Baskin-Robbins fans also like?

Beyond Baskin-Robbins itself, the audience over-indexes on Jewel-Osco (8.31×), Food (1.65×), Cold Stone Creamery (7.45×), and Krispy Kreme (4.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baskin-Robbins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.