Rascasse Audience Intelligence

Blue Bottle Coffee Company Target Market in United States

A data profile of the people who buy, follow and care about Blue Bottle Coffee Company in United States — modelled from more than twelve digital signal sources. Blue Bottle Coffee Company has an estimated audience of 4,117,981 people in United States.

#805among Brand in United States#510in Food & Beverages

The average Blue Bottle Coffee Company fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Plumbing, Philz Coffee, Family car, with strongest over-indexing on Plumbing (32.93× the country average).

Demographically, the Blue Bottle Coffee Company audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Bottle Coffee Company fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Plumbing.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Bottle Coffee Company profile in United States.

Audience size
4.1M
in United States
Gender
64.8%♀
35.2% male
Age
38.0
average years
Country rank
#7865
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blue Bottle Coffee Company

64.8% are female, 35.2% are male, average age 38.0.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Blue Bottle Coffee Company audience in United States
MetricValue
Female64.8%
Male35.2%
Average age38.0
Estimated audience size4,117,981
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Blue Bottle Coffee Company audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3918%
40-4916%
50+21%
Fig. 04

Worldwide distribution

50.6%

of the worldwide Blue Bottle Coffee Company audience comes from United States.

Worldwide audience distribution share by country for Blue Bottle Coffee Company
CountryShare
United States50.6%
Japan23.3%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Bottle Coffee Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Bottle Coffee Company customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K14.15×
02California~3M7.31×
03New York~1.5M6.89×
04Massachusetts~400K4.57×
05Illinois~400K2.76×
06Nevada~70K1.70×
07Hawaii~20K0.99×
08New Jersey~100K0.98×
09Virginia~100K0.97×
10Montana~10K0.96×
11Maine~10K0.85×
12Alaska~7K0.85×
13Washington~60K0.79×
14Rhode Island~10K0.77×
15Oregon~40K0.76×
16Colorado~50K0.72×
17Vermont~5K0.71×
18Idaho~10K0.66×
19Maryland~40K0.62×
20South Dakota~6K0.62×
21New Hampshire~10K0.60×
22North Carolina~70K0.59×
23North Dakota~5K0.59×
24Tennessee~50K0.58×
25South Carolina~40K0.58×
26Connecticut~20K0.58×
27Delaware~6K0.56×
28Missouri~30K0.54×
29Wisconsin~30K0.54×
30Utah~20K0.53×
31Michigan~50K0.52×
32Iowa~20K0.49×
33Pennsylvania~70K0.48×
34Minnesota~30K0.48×
35Arizona~40K0.47×
36Alabama~30K0.47×
37Kansas~10K0.47×
38Nebraska~10K0.47×
39New Mexico~10K0.47×
40Georgia~60K0.45×
41Arkansas~10K0.45×
42Texas~200K0.44×
43Florida~100K0.43×
44Ohio~50K0.43×
45West Virginia~8K0.43×
46Louisiana~20K0.42×
47Kentucky~20K0.42×
48Mississippi~10K0.42×
49Indiana~30K0.41×
50Oklahoma~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Blue Bottle Coffee Company, United States
0.40×1.00×14.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Bottle Coffee Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Bottle Coffee Company audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages63.64×
02Philz CoffeeFood & Beverages36.65×
03PlumbingHome & Garden32.93×
04Family carCars & Mobility20.28×
05FIS Alpine Ski World CupSports20.00×
06Death Wish CoffeeFood & Beverages18.77×
07Caribou CoffeeFood & Beverages16.86×
08Arabic coffeeFood & Beverages15.60×
09WeChatInternet & Social Media14.04×
10Dutch Bros. CoffeeFood & Beverages12.81×
11NespressoFood & Beverages10.39×
12Bargain HuntersShopping9.89×
13High-net-worth individualBusiness & Career9.40×
14Acne StudiosFashion & Accessoires9.39×
15Acme MarketsShopping7.22×
16Trader Joe'sShopping5.17×
17EspressoFood & Beverages4.45×
18Krispy KremeFood & Beverages4.09×
19IKEAHome & Garden2.72×
20AirbnbTravel & Leisure2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Bottle Coffee Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Bottle Coffee Company audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.08×
Design AffinityPREMIUM2.66×
IndulgenceJOY2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Bottle Coffee Company audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blue Bottle Coffee Company's target market in United States?

Blue Bottle Coffee Company's target market in United States covers an estimated 4,117,981 people, concentrated in California and New York.

02

What is the gender split and age of Blue Bottle Coffee Company customers?

64.8% of the Blue Bottle Coffee Company audience are female, 35.2% are male, with an average age of 38.0 years.

03

Which brands do Blue Bottle Coffee Company fans like most?

Blue Bottle Coffee Company fans show strongest brand affinity for Plumbing (32.93×), Philz Coffee (36.65×), and Family car (20.28×) over the country average.

04

Where do Blue Bottle Coffee Company fans live in United States?

Blue Bottle Coffee Company fans in United States are most concentrated in California (reach ~3M), New York (reach ~1.5M), and Illinois (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Bottle Coffee Company fans also like?

Beyond Blue Bottle Coffee Company itself, the audience over-indexes on Philz Coffee (36.65×), Family car (20.28×), Costa Coffee (63.64×), and Dutch Bros. Coffee (12.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Blue Bottle Coffee Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Bottle Coffee Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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