Blue Bottle Coffee Company Audience in United States

Blue Bottle Coffee Company logo

Blue Bottle Coffee Company has an estimated audience of 4,027,180 people in United States. 64.8% are female, 35.2% are male, average age 38.0. Top regions: California, New York, Illinois. Top brand affinities: Regional styles of Mexican music, Product design, Natural rubber, Janitor, Elsword.

The average Blue Bottle Coffee Company fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Regional styles of Mexican music, Product design, Natural rubber, with strongest over-indexing on Regional styles of Mexican music (60.87× the country average). Demographically, the Blue Bottle Coffee Company audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Blue Bottle Coffee Company fans

Demographic split for Blue Bottle Coffee Company audience in United States
MetricValue
Female64.8%
Male35.2%
Average age38.0
Estimated audience size4,027,180

Audience persona

The typical Blue Bottle Coffee Company fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Blue Bottle Coffee Company in United States
RegionReachAffinity
California2,130,8124.81×
New York863,8183.84×
Illinois239,4711.78×
Massachusetts229,7052.9×
Texas199,8440.58×
Florida144,8650.53×
New Jersey116,3351.14×
Virginia97,2290.99×
North Carolina86,6830.72×
Washington, District of Columbia86,0557.11×
Pennsylvania81,9050.6×
Washington81,8601.01×
Georgia69,4070.56×
Ohio65,5230.53×
Michigan65,1970.62×
Colorado56,1890.89×
Tennessee55,2150.68×
Maryland49,7600.72×
Arizona47,7230.58×
Oregon42,6610.92×
Missouri40,2220.62×
South Carolina39,8750.66×
Wisconsin38,0240.63×
Indiana36,7330.5×
Nevada35,8340.92×
Minnesota32,6980.57×
Connecticut28,7980.71×
Alabama28,3500.5×
Louisiana23,3970.45×
Kentucky22,7040.45×
Utah21,9060.61×
Hawaii20,7281.2×
Oklahoma18,8100.42×
Iowa17,5100.53×
Kansas16,2940.51×
Arkansas15,1100.46×
Idaho14,6030.72×
Maine13,4430.93×
Mississippi12,0620.36×
Montana11,4041.02×
Rhode Island11,0860.86×
New Hampshire10,6540.67×
Nebraska9,6810.48×
New Mexico9,5160.47×
Alaska7,2020.84×
Delaware6,4440.58×
West Virginia6,3580.34×
Vermont5,3260.75×
South Dakota5,0130.54×
Wyoming4,2880.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Bottle Coffee Company audience
BrandAffinityCategory
Regional styles of Mexican music60.87×Music & Radio
Product design5.08×Business & Career
Natural rubber3.21×Cars & Mobility
Janitor8.26×Home & Garden
Elsword20×Games
Stamp collecting5.37×Home & Garden
Voter registration5.33×Politics & Society
Mothercare3.45×Kids & Family
UK garage5.48×Music & Radio
Iowa Lottery10.33×Games
JDSU2.88×Business & Career
Isometric exercise8.26×Sports
Home equity1.8×Home & Garden
Highland games7.62×Sports
Pro-Ject2.98×Music & Radio
Embroidery Library10.8×Home & Garden
Bank account1.61×Business & Career
Like Dandelion Dust9.72×Movies & TV
Atkins diet3.2×Health
Home staging3.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Bottle Coffee Company audience
TraitClusterScore
Family OrientationCONSERVATISM4.09
Design AffinityPREMIUM3.64
LGBTQ+ IdentityOPEN3.47
SustainabilityBALANCE3.43
Early Adopter MentalityPOWER2.47
Luxury OrientationPREMIUM2.01

Worldwide distribution

Worldwide audience distribution share by country for Blue Bottle Coffee Company
CountryShare
United States50.2%
Japan23.3%
China9.1%

See Blue Bottle Coffee Company audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Blue Bottle Coffee Company have in United States?

Blue Bottle Coffee Company has an estimated audience of 4,027,180 people in United States, concentrated in California and New York.

What is the gender split and age of Blue Bottle Coffee Company fans?

64.8% of Blue Bottle Coffee Company fans are female, 35.2% are male, with an average age of 38.0 years.

Which brands do Blue Bottle Coffee Company fans like most?

Blue Bottle Coffee Company fans show strongest brand affinity for Regional styles of Mexican music (60.87×), Product design (5.08×), and Natural rubber (3.21×) over the country average.

Where do Blue Bottle Coffee Company fans live in United States?

Blue Bottle Coffee Company fans in United States are most concentrated in California (reach 2,130,812), New York (reach 863,818), and Illinois (reach 239,471). These three regions account for the largest share of the active audience.

What other brands do Blue Bottle Coffee Company fans also like?

Beyond Blue Bottle Coffee Company itself, the audience over-indexes on Product design (5.08×), Natural rubber (3.21×), Janitor (8.26×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Bottle Coffee Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.