Death Wish Coffee Audience in United States

Death Wish Coffee logo

Death Wish Coffee has an estimated audience of 750,408 people in United States. 45.0% are female, 55.0% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: FlightAware, Tim Horton, Cameron Jordan, Jerry Jones, Dutch Bros. Coffee.

The average Death Wish Coffee fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include FlightAware, Tim Horton, Cameron Jordan, with strongest over-indexing on FlightAware (40.4× the country average). Demographically, the Death Wish Coffee audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Death Wish Coffee fans

Demographic split for Death Wish Coffee audience in United States
MetricValue
Female45.0%
Male55.0%
Average age42.6
Estimated audience size750,408

Audience persona

The typical Death Wish Coffee fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Top regions in United States

Top regions ranked by reach for Death Wish Coffee in United States
RegionReachAffinity
California67,7120.82×
Texas52,8750.82×
New York46,6121.11×
Florida39,1460.77×
Pennsylvania27,3191.08×
Ohio25,7251.11×
Illinois22,9070.92×
Michigan21,2561.08×
North Carolina20,8270.92×
Georgia20,3540.88×
Virginia17,2410.94×
Tennessee17,0251.13×
Arizona16,8711.1×
Indiana16,4691.2×
Washington13,8190.92×
New Jersey13,8010.72×
Missouri13,2071.09×
Colorado12,7401.08×
Massachusetts12,2860.83×
Alabama11,7711.12×
Kentucky11,4221.21×
Wisconsin10,9140.97×
South Carolina10,8180.96×
Oklahoma9,9931.2×
Oregon9,6111.12×
Maryland9,0020.7×
Louisiana8,9460.92×
Minnesota8,9230.83×
Connecticut7,5441×
Nevada7,2261×
Arkansas6,9311.12×
Iowa6,4821.05×
Kansas6,2461.06×
Mississippi5,3550.87×
Utah5,0380.75×
West Virginia4,6701.34×
New Mexico4,1301.1×
Nebraska3,9021.04×
New Hampshire3,4271.16×
Idaho3,3910.9×
Maine3,2131.2×
Hawaii2,2850.71×
Montana2,2121.06×
Vermont2,0651.57×
Rhode Island2,0140.84×
Alaska1,9091.19×
South Dakota1,7751.02×
Delaware1,5500.75×
North Dakota1,5300.99×
Wyoming1,3271.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Wish Coffee audience
BrandAffinityCategory
FlightAware40.4×Travel & Leisure
Tim Horton21.22×Sports
Cameron Jordan61.09×Sports
Jerry Jones19.96×Sports
Dutch Bros. Coffee11.46×Food & Beverages
Blue Bottle Coffee Company18.77×Food & Beverages
Jrue Holiday21.77×Sports
Stumptown Coffee Roasters35.08×Food & Beverages
Mother (energy drink)131.52×Food & Beverages
7-Eleven4.8×Shopping
Made in USA5.1×Business & Career
Krispy Kreme6.52×Food & Beverages
Coffee lovers17.27×Food & Beverages
Childbirth4.26×Kids & Family
Coffee bean5.61×Food & Beverages
Philz Coffee13.93×Food & Beverages
Women's rugby union45.95×Sports
Christmas2.85×Kids & Family
Behati Prinsloo28.75×Fashion & Accessoires
Rugby sevens19.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Wish Coffee audience
TraitClusterScore
PatriotismCONSERVATISM2.04
ExtroversionTHRILL1.64
IndividualismJOY1.47
Convenience OrientationPREMIUM1.28
Community OrientationOPEN1.24
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Death Wish Coffee
CountryShare
United States72.2%
Germany2.4%
India2.4%

See Death Wish Coffee audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Death Wish Coffee have in United States?

Death Wish Coffee has an estimated audience of 750,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Wish Coffee fans?

45.0% of Death Wish Coffee fans are female, 55.0% are male, with an average age of 42.6 years.

Which brands do Death Wish Coffee fans like most?

Death Wish Coffee fans show strongest brand affinity for FlightAware (40.4×), Tim Horton (21.22×), and Cameron Jordan (61.09×) over the country average.

Where do Death Wish Coffee fans live in United States?

Death Wish Coffee fans in United States are most concentrated in California (reach 67,712), Texas (reach 52,875), and New York (reach 46,612). These three regions account for the largest share of the active audience.

What other brands do Death Wish Coffee fans also like?

Beyond Death Wish Coffee itself, the audience over-indexes on Tim Horton (21.22×), Cameron Jordan (61.09×), Jerry Jones (19.96×), and Dutch Bros. Coffee (11.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Wish Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.