360 Audience in United States
360 has an estimated audience of 1,328,068 people in United States. 57.1% are female, 42.9% are male, average age 40.9. Top brand affinities: Regional styles of Mexican music, Lulu 黃路梓茵, Mothercare, Lindy Hop, Elsword.
Top brand affinities include Regional styles of Mexican music, Lulu 黃路梓茵, Mothercare, with strongest over-indexing on Regional styles of Mexican music (200× the country average). Demographically, the 360 audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of 360 fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.9 |
| Estimated audience size | 1,328,068 |
Audience persona
The typical 360 fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 200× | Music & Radio |
| Lulu 黃路梓茵 | 36.55× | Movies & TV |
| Mothercare | 9.89× | Kids & Family |
| Lindy Hop | 25.35× | Music & Radio |
| Elsword | 33.38× | Games |
| Electrolyte | 9.29× | Health |
| Voter registration | 8.48× | Politics & Society |
| Superintendent (education) | 12.1× | Business & Career |
| WQAD-TV | 55× | Movies & TV |
| Arco Iris | 14.88× | Music & Radio |
| Roger Daltrey | 7.45× | Movies & TV |
| Unique Gifts | 1.7× | Shopping |
| Stamp collecting | 3.36× | Home & Garden |
| Nebraska Cornhuskers | 5.84× | Sports |
| JDSU | 1.82× | Business & Career |
| EmQuartier | 38.69× | Shopping |
| Oliver Platt | 4.65× | Movies & TV |
| Staycation | 1.79× | Home & Garden |
| Home staging | 2.79× | Home & Garden |
| MeatEater | 4.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.48 |
| Luxury Orientation | PREMIUM | 1.91 |
| Convenience Orientation | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.54 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 19.7% |
| Japan | 10.7% |
See 360 audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.