Rascasse Audience Intelligence

360 Audience in United States

Name: 360 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 360 in United States — modelled from more than twelve digital signal sources. 360 has an estimated audience of 1,481,276 people in United States.

#296among Singer-songwriter in United States #3612among Person in United States #2154in Music & Radio

The average 360 fan in United States is 27.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Illy, Costa Coffee, Nescafé, with strongest over-indexing on Illy (240× the country average).

Demographically, the 360 audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 360 fan in United States is more male, around 27.9 years old, with strong Indulgence tendencies and a notable affinity for Illy.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 360 profile in United States.

Audience size

1.5M

in United States

Gender

42.8%♀

57.2% male

Age

27.9

average years

Country rank

#17939

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 360 fans

42.8% are female, 57.2% are male, average age 27.9.

Fig. 02

Gender split

42.8%

Female

57.2%

Male

Demographic split for 360 audience in United States
Metric	Value
Female	42.8%
Male	57.2%
Average age	27.9
Estimated audience size	1,481,276

Fig. 03

Age distribution

Age distribution of the 360 audience in United States
Age bracket	Share	%
16-19		50%
20-29		27%
30-39		14%
40-49		5%
50+		5%

Fig. 04

Worldwide distribution

23.7%

of the worldwide 360 audience comes from United States.

Worldwide audience distribution share by country for 360
Country	Share
United States	23.7%
Brazil	18.4%
Japan	10.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 360 audience in United States is strongest.

Fig. 05

Top regions by affinity

360 fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~40K	1.54×
02	Texas	~200K	1.52×
03	New York	~100K	1.42×
04	California	~200K	1.30×
05	Georgia	~60K	1.27×
06	Alabama	~30K	1.27×
07	Louisiana	~20K	1.26×
08	Virginia	~40K	1.23×
09	North Carolina	~50K	1.19×
10	Mississippi	~10K	1.19×
11	Kentucky	~20K	1.18×
12	Missouri	~30K	1.14×
13	Arizona	~30K	1.12×
14	Iowa	~10K	1.12×
15	Arkansas	~10K	1.11×
16	Florida	~100K	1.10×
17	Oregon	~20K	1.10×
18	South Carolina	~20K	1.08×
19	Oklahoma	~20K	1.08×
20	Illinois	~50K	1.07×
21	Maryland	~30K	1.07×
22	Tennessee	~30K	1.05×
23	New Jersey	~40K	1.04×
24	Colorado	~20K	1.03×
25	Kansas	~10K	1.02×
26	Utah	~10K	1.01×
27	Indiana	~30K	0.99×
28	Washington, District of Columbia	~4K	0.98×
29	Ohio	~40K	0.96×
30	New Mexico	~7K	0.96×
31	Nevada	~10K	0.94×
32	Nebraska	~7K	0.93×
33	South Dakota	~3K	0.93×
34	Pennsylvania	~40K	0.88×
35	Connecticut	~10K	0.88×
36	West Virginia	~6K	0.88×
37	Minnesota	~20K	0.87×
38	Hawaii	~5K	0.87×
39	Alaska	~3K	0.87×
40	Rhode Island	~4K	0.86×
41	Idaho	~6K	0.85×
42	Michigan	~30K	0.84×
43	North Dakota	~2K	0.83×
44	Wisconsin	~20K	0.82×
45	Delaware	~3K	0.82×
46	Montana	~3K	0.80×
47	Vermont	~2K	0.76×
48	Maine	~4K	0.75×
49	Massachusetts	~20K	0.74×
50	New Hampshire	~4K	0.71×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 360 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 360 audience
#	Interest	Category	×
01	Illy	Food & Beverages	240.00×
02	Costa Coffee	Food & Beverages	170.01×
03	Nescafé	Food & Beverages	89.56×
04	LibreOffice	Technology & Electronics	47.23×
05	Arabic coffee	Food & Beverages	43.22×
06	Key Food	Shopping	22.79×
07	Powerade	Food & Beverages	19.99×
08	Holiday Inn Express	Travel & Leisure	17.44×
09	Bioderma	Beauty & Wellness	14.20×
10	La Roche-Posay	Beauty & Wellness	11.68×
11	Nespresso	Food & Beverages	10.94×
12	Oscar Isaac	Movies & TV	8.94×
13	Edible Arrangements	Food & Beverages	7.80×
14	White wine	Food & Beverages	6.59×
15	Caffeine	Food & Beverages	5.83×
16	Red wine	Food & Beverages	5.44×
17	Italian cuisine	Food & Beverages	5.00×
18	Philanthropy	Arts & Culture	4.42×
19	The UPS Store	Shopping	4.00×
20	Nordstrom	Shopping	2.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 360 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 360 audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	4.36×
Convenience Orientation	PREMIUM	1.96×
Family Orientation	CONSERVATISM	1.74×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 360 audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.84×
Tradition	CONSERVATISM	0.89×
DIY Mentality	THRILL	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 360 have in United States?

360 has an estimated audience of 1,481,276 people in United States, concentrated in California and Texas.

What is the gender split and age of 360 fans?

42.8% of 360 fans are female, 57.2% are male, with an average age of 27.9 years.

Which brands do 360 fans like most?

360 fans show strongest brand affinity for Illy (240×), Costa Coffee (170.01×), and Nescafé (89.56×) over the country average.

Where do 360 fans live in United States?

360 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do 360 fans also like?

Beyond 360 itself, the audience over-indexes on Costa Coffee (170.01×), Nescafé (89.56×), Arabic coffee (43.22×), and Key Food (22.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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