360 Audience in United States
360 has an estimated audience of 1,328,068 people in United States. 57.1% are female, 42.9% are male, average age 40.9. Top brand affinities: Costa Coffee, Nescafé, Illy, Arabic coffee, Kia Sportage.
Top brand affinities include Costa Coffee, Nescafé, Illy, with strongest over-indexing on Costa Coffee (200× the country average). Demographically, the 360 audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of 360 fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.9 |
| Estimated audience size | 1,328,068 |
Audience persona
The typical 360 fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Coffee | 200× | Food & Beverages |
| Nescafé | 86.05× | Food & Beverages |
| Illy | 125× | Food & Beverages |
| Arabic coffee | 54.35× | Food & Beverages |
| Kia Sportage | 33.38× | Cars & Mobility |
| RaceTrac | 16.8× | Cars & Mobility |
| The UPS Store | 5.09× | Shopping |
| Key Food | 19.71× | Shopping |
| Caffè Americano | 28.21× | Food & Beverages |
| Honda HR-V | 22× | Cars & Mobility |
| Citi Trends | 14.48× | Shopping |
| Nespresso | 10.03× | Food & Beverages |
| LibreOffice | 36.55× | Technology & Electronics |
| Hermès | 7.44× | Fashion & Accessoires |
| Tory Burch | 6.15× | Fashion & Accessoires |
| Disneyland Paris | 9× | Travel & Leisure |
| Edible Arrangements | 9.45× | Food & Beverages |
| Livemusic | 3.88× | Music & Radio |
| Pre-school playgroup | 24.31× | Kids & Family |
| AutoZone | 2.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.48 |
| Luxury Orientation | PREMIUM | 1.91 |
| Convenience Orientation | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.54 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 19.7% |
| Japan | 10.7% |
See 360 audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.