Rascasse Audience Intelligence

Caffeine Audience in United States

A data profile of the people who buy, follow and care about Caffeine in United States — modelled from more than twelve digital signal sources. Caffeine has an estimated audience of 11,465,257 people in United States.

#2045among Topic in United States#240in Food & Beverages

The average Caffeine fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coffee lovers, coffee shop, The Green Mile, with strongest over-indexing on Coffee lovers (17.26× the country average).

Demographically, the Caffeine audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caffeine fan in United States is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Coffee lovers.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caffeine profile in United States.

Audience size
11.5M
in United States
Gender
54.9%♀
45.1% male
Age
38.4
average years
Country rank
#3121
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caffeine fans

54.9% are female, 45.1% are male, average age 38.4.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Caffeine audience in United States
MetricValue
Female54.9%
Male45.1%
Average age38.4
Estimated audience size11,465,257
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Caffeine audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Caffeine audience comes from United States.

Worldwide audience distribution share by country for Caffeine
CountryShare
United States23.3%
Italy13.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caffeine audience in United States is strongest.

Fig. 05

Top regions by affinity

Caffeine fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~70K1.23×
02Texas~1M1.22×
03Utah~100K1.19×
04Virginia~300K1.17×
05Washington~300K1.16×
06California~1.5M1.15×
07Iowa~100K1.13×
08Oregon~100K1.12×
09South Dakota~30K1.11×
10Minnesota~200K1.09×
11Nebraska~60K1.09×
12North Dakota~30K1.09×
13Wisconsin~200K1.07×
14Massachusetts~200K1.06×
15Ohio~400K1.04×
16Michigan~300K1.04×
17Indiana~200K1.04×
18Arkansas~100K1.04×
19West Virginia~60K1.04×
20Hawaii~50K1.04×
21Maine~40K1.04×
22Kansas~90K1.03×
23Alaska~30K1.02×
24Missouri~200K1.01×
25Oklahoma~100K1.01×
26New Mexico~60K1.01×
27Arizona~200K1.00×
28Pennsylvania~400K0.99×
29Illinois~400K0.98×
30New Hampshire~40K0.98×
31Tennessee~200K0.96×
32Kentucky~100K0.96×
33Maryland~200K0.95×
34Mississippi~90K0.95×
35Montana~30K0.95×
36Connecticut~100K0.93×
37North Carolina~300K0.92×
38Georgia~300K0.91×
39Colorado~200K0.91×
40New York~600K0.90×
41Alabama~100K0.90×
42Louisiana~100K0.89×
43Vermont~20K0.89×
44Florida~700K0.88×
45Nevada~100K0.88×
46Washington, District of Columbia~30K0.87×
47South Carolina~100K0.86×
48Rhode Island~30K0.85×
49Delaware~30K0.85×
50New Jersey~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Caffeine, United States
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caffeine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caffeine audience
#·InterestCategoryAffinity×
01Coffee loversFood & Beverages17.26×
02coffee shopFood & Beverages14.97×
03The Green MileMovies & TV14.49×
04Arabic coffeeFood & Beverages11.16×
05Coffee roastingFood & Beverages7.30×
06Charlie HunnamMovies & TV5.41×
07Coffee cultureFood & Beverages4.94×
08Specialty coffeeFood & Beverages4.72×
09Coffee beanFood & Beverages4.33×
10UruguayTravel & Leisure3.49×
11Flo RidaMusic & Radio3.39×
12Circle KShopping2.52×
13QuikTripShopping2.47×
147-ElevenShopping2.46×
15Wawa Inc.Shopping2.30×
16VirusHealth2.09×
17SugarFood & Beverages1.90×
18StarbucksFood & Beverages1.72×
19Wendy'sFood & Beverages1.61×
20CoffeeFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caffeine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caffeine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
Community OrientationOPEN1.33×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caffeine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.99×
Luxury OrientationPREMIUM1.05×
TravellingTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caffeine have in United States?

Caffeine has an estimated audience of 11,465,257 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caffeine fans?

54.9% of Caffeine fans are female, 45.1% are male, with an average age of 38.4 years.

03

Which brands do Caffeine fans like most?

Caffeine fans show strongest brand affinity for Coffee lovers (17.26×), coffee shop (14.97×), and The Green Mile (14.49×) over the country average.

04

Where do Caffeine fans live in United States?

Caffeine fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Caffeine fans also like?

Beyond Caffeine itself, the audience over-indexes on coffee shop (14.97×), The Green Mile (14.49×), Coffee culture (4.94×), and Coffee bean (4.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Caffeine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caffeine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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