Caffeine Audience in United States

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Caffeine has an estimated audience of 11,465,257 people in United States. 54.9% are female, 45.1% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Coffee lovers, coffee shop, The Green Mile, Coffee culture, Coffee bean.

The average Caffeine fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coffee lovers, coffee shop, The Green Mile, with strongest over-indexing on Coffee lovers (17.26× the country average). Demographically, the Caffeine audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Caffeine fans

Demographic split for Caffeine audience in United States
MetricValue
Female54.9%
Male45.1%
Average age38.4
Estimated audience size11,465,257

Audience persona

The typical Caffeine fan in United States is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coffee lovers.

Top regions in United States

Top regions ranked by reach for Caffeine in United States
RegionReachAffinity
California1,596,0561.27×
Texas1,051,2561.07×
Florida731,2490.94×
New York622,3150.97×
Illinois405,8091.06×
Pennsylvania386,1081×
Ohio371,8811.05×
North Carolina331,7740.96×
Virginia330,6631.18×
Georgia329,0830.93×
Michigan323,0571.08×
Washington282,4341.23×
Massachusetts249,2721.1×
New Jersey247,9050.85×
Arizona240,1421.03×
Tennessee224,7160.98×
Indiana216,8921.04×
Maryland198,0671×
Missouri188,7851.02×
Minnesota181,7651.11×
Wisconsin173,8441.01×
Colorado165,5470.92×
Oregon157,8281.2×
South Carolina151,7740.88×
Alabama146,0770.91×
Kentucky132,7460.92×
Louisiana129,4440.88×
Oklahoma129,2551.02×
Utah125,6601.22×
Connecticut104,8320.91×
Iowa104,1621.1×
Nevada103,8430.94×
Arkansas100,0091.06×
Kansas96,5881.07×
Mississippi88,7850.94×
Idaho69,4861.21×
New Mexico57,2661×
Nebraska57,1350.99×
West Virginia54,8211.03×
Hawaii52,7611.07×
New Hampshire43,2090.96×
Maine38,6440.94×
Washington, District of Columbia32,3810.94×
Rhode Island30,8340.84×
Montana28,7970.91×
South Dakota26,6151×
Delaware23,9160.76×
Alaska22,8770.93×
North Dakota22,5520.96×
Vermont17,5010.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caffeine audience
BrandAffinityCategory
Coffee lovers17.26×Food & Beverages
coffee shop14.97×Food & Beverages
The Green Mile14.49×Movies & TV
Coffee culture4.94×Food & Beverages
Coffee bean4.33×Food & Beverages
Arabic coffee11.16×Food & Beverages
Coffee roasting7.3×Food & Beverages
Charlie Hunnam5.41×Movies & TV
7-Eleven2.46×Shopping
Starbucks1.72×Food & Beverages
Sugar1.9×Food & Beverages
Coffee1.5×Food & Beverages
Uruguay3.49×Travel & Leisure
Wawa Inc.2.3×Shopping
Specialty coffee4.72×Food & Beverages
Virus2.09×Health
Dunkin' Donuts2.15×Food & Beverages
Nutrient1.5×Food & Beverages
Flo Rida3.39×Music & Radio
Circle K2.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caffeine audience
TraitClusterScore
Early Adopter MentalityPOWER1.4
ExtroversionTHRILL1.29
Healthy LifestyleBALANCE1.24
SustainabilityBALANCE1.19
Social Media UsageJOY1.19
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Caffeine
CountryShare
United States23.3%
Italy13.9%
Japan4.8%

See Caffeine audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Caffeine have in United States?

Caffeine has an estimated audience of 11,465,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Caffeine fans?

54.9% of Caffeine fans are female, 45.1% are male, with an average age of 38.4 years.

Which brands do Caffeine fans like most?

Caffeine fans show strongest brand affinity for Coffee lovers (17.26×), coffee shop (14.97×), and The Green Mile (14.49×) over the country average.

Where do Caffeine fans live in United States?

Caffeine fans in United States are most concentrated in California (reach 1,596,056), Texas (reach 1,051,256), and Florida (reach 731,249). These three regions account for the largest share of the active audience.

What other brands do Caffeine fans also like?

Beyond Caffeine itself, the audience over-indexes on coffee shop (14.97×), The Green Mile (14.49×), Coffee culture (4.94×), and Coffee bean (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caffeine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.