Rascasse Audience Intelligence

Coffee lovers Audience in United States

A data profile of the people who buy, follow and care about Coffee lovers in United States — modelled from more than twelve digital signal sources. Coffee lovers has an estimated audience of 2,357,418 people in United States.

#5804among Topic in United States#760in Food & Beverages

The average Coffee lovers fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Green Mile, Costa Coffee, Caffeine, with strongest over-indexing on The Green Mile (56.5× the country average).

Demographically, the Coffee lovers audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee lovers fan in United States is more female, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for The Green Mile.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee lovers profile in United States.

Audience size
2.4M
in United States
Gender
67.0%♀
33.0% male
Age
32.4
average years
Country rank
#12484
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee lovers fans

67.0% are female, 33.0% are male, average age 32.4.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Coffee lovers audience in United States
MetricValue
Female67.0%
Male33.0%
Average age32.4
Estimated audience size2,357,418
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Coffee lovers audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Coffee lovers audience comes from United States.

Worldwide audience distribution share by country for Coffee lovers
CountryShare
United States14.2%
Japan13.7%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee lovers fans by region: top regions in United States
#RegionReachAffinity×
01California~2M16.25×
02New Jersey~100K1.65×
03Wyoming~4K1.27×
04North Dakota~6K1.21×
05South Dakota~7K1.20×
06Delaware~7K1.08×
07Rhode Island~8K1.07×
08West Virginia~10K1.04×
09New Hampshire~10K1.03×
10Idaho~10K1.02×
11Hawaii~10K1.02×
12Alaska~5K1.02×
13New Mexico~10K0.99×
14Maine~8K0.99×
15Washington, District of Columbia~7K0.99×
16Montana~6K0.99×
17Nebraska~10K0.98×
18Mississippi~20K0.97×
19Arkansas~20K0.95×
20Kansas~20K0.94×
21Iowa~20K0.93×
22Oklahoma~20K0.91×
23Louisiana~30K0.90×
24Kentucky~30K0.90×
25Connecticut~20K0.90×
26Nevada~20K0.90×
27Utah~20K0.90×
28Alabama~30K0.89×
29South Carolina~30K0.88×
30Oregon~20K0.88×
31Wisconsin~30K0.87×
32Missouri~30K0.86×
33Colorado~30K0.86×
34Minnesota~30K0.86×
35Tennessee~40K0.85×
36Indiana~40K0.85×
37Maryland~30K0.84×
38Arizona~40K0.83×
39Massachusetts~40K0.82×
40Washington~40K0.81×
41Michigan~50K0.80×
42Virginia~50K0.80×
43Ohio~60K0.79×
44North Carolina~60K0.78×
45Georgia~60K0.77×
46Pennsylvania~60K0.76×
47Illinois~60K0.75×
48Florida~100K0.72×
49New York~90K0.67×
50Texas~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Coffee lovers, United States
0.61×1.00×16.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee lovers audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages79.81×
02The Green MileMovies & TV56.50×
03Arabic coffeeFood & Beverages30.28×
04NescaféFood & Beverages24.61×
05Caffè AmericanoFood & Beverages21.46×
06CaffeineFood & Beverages17.26×
07Coffee roastingFood & Beverages14.66×
08JoJo's Bizarre AdventureLiterature13.77×
09Instant coffeeFood & Beverages11.36×
10Specialty coffeeFood & Beverages10.94×
11CappuccinoFood & Beverages6.20×
12PhilanthropyArts & Culture5.87×
13EspressoFood & Beverages5.49×
14Natural foodsFood & Beverages5.40×
15Non-alcoholic beverageFood & Beverages5.22×
16Italian cuisineFood & Beverages3.33×
17CoffeeFood & Beverages2.60×
18TeaFood & Beverages2.60×
19VeganismFood & Beverages2.49×
20CookingFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee lovers audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Design AffinityPREMIUM1.99×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee lovers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Early Adopter MentalityPOWER0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee lovers have in United States?

Coffee lovers has an estimated audience of 2,357,418 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffee lovers fans?

67.0% of Coffee lovers fans are female, 33.0% are male, with an average age of 32.4 years.

03

Which brands do Coffee lovers fans like most?

Coffee lovers fans show strongest brand affinity for The Green Mile (56.5×), Costa Coffee (79.81×), and Caffeine (17.26×) over the country average.

04

Where do Coffee lovers fans live in United States?

Coffee lovers fans in United States are most concentrated in California (reach ~2M), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee lovers fans also like?

Beyond Coffee lovers itself, the audience over-indexes on Costa Coffee (79.81×), Caffeine (17.26×), Arabic coffee (30.28×), and Coffee roasting (14.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coffee lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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