Coffee lovers Audience in United States

Coffee lovers has an estimated audience of 2,357,418 people in United States. 67.0% are female, 33.0% are male, average age 32.4. Top regions: California, New Jersey, Florida. Top brand affinities: Costa Coffee, The Green Mile, Arabic coffee, Specialty coffee, Caffeine.

The average Coffee lovers fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New Jersey, Florida. Top brand affinities include Costa Coffee, The Green Mile, Arabic coffee, with strongest over-indexing on Costa Coffee (73.41× the country average). Demographically, the Coffee lovers audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Coffee lovers fans

Demographic split for Coffee lovers audience in United States
MetricValue
Female67.0%
Male33.0%
Average age32.4
Estimated audience size2,357,418

Audience persona

The typical Coffee lovers fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Costa Coffee.

Top regions in United States

Top regions ranked by reach for Coffee lovers in United States
RegionReachAffinity
California1,768,0649.68×
New Jersey135,6562.26×
Florida93,5620.59×
Texas82,2080.41×
New York64,4480.49×
Illinois31,7400.4×
Pennsylvania26,8730.34×
Ohio25,1610.35×
North Carolina24,2100.34×
Georgia24,0140.33×
Michigan22,9600.37×
Virginia22,9380.4×
Washington21,5060.45×
Arizona17,9940.37×
Mississippi17,8100.92×
Massachusetts16,5230.36×
Tennessee16,3830.35×
Alabama15,9690.48×
Louisiana15,8360.52×
Arkansas15,8220.81×
Oklahoma15,4740.59×
Kentucky15,2280.52×
Indiana14,7170.34×
West Virginia14,7031.34×
Maryland14,2640.35×
South Carolina13,9420.39×
Nevada13,7240.6×
Kansas13,5810.73×
Idaho13,5781.15×
Oregon13,5480.5×
Wisconsin13,4950.38×
Missouri13,1560.35×
Hawaii12,9701.28×
Iowa12,8930.66×
Connecticut12,8320.54×
South Dakota12,6252.32×
Colorado12,5100.34×
North Dakota12,2932.54×
New Hampshire12,1151.3×
Minnesota12,0570.36×
Wyoming11,8943.4×
Nebraska11,8631×
New Mexico11,8011×
Rhode Island11,6981.56×
Utah11,5440.55×
Delaware10,4761.61×
Washington, District of Columbia7,5641.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee lovers audience
BrandAffinityCategory
Costa Coffee73.41×Food & Beverages
The Green Mile33.73×Movies & TV
Arabic coffee25.33×Food & Beverages
Specialty coffee13.91×Food & Beverages
Caffeine10.83×Food & Beverages
Nescafé31.48×Food & Beverages
Planet Fitness4.16×Sports
Instant coffee15.73×Food & Beverages
Diaper bag5.87×Kids & Family
Whole grain13.01×Food & Beverages
Rhythmic gymnastics17.39×Sports
Bachelor of Business Administration30.81×Business & Career
Coffee roasting10.6×Food & Beverages
Caffè Americano23.3×Food & Beverages
Local food3.44×Food & Beverages
Natural foods5.55×Food & Beverages
Prepackaged meal10.91×Food & Beverages
Italian cuisine3.11×Food & Beverages
Livemusic3.34×Music & Radio
Travel photography4.16×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee lovers audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
Design AffinityPREMIUM2.45
LGBTQ+ IdentityOPEN2.01
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.52
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Coffee lovers
CountryShare
United States14.2%
Japan13.7%
China6.9%

See Coffee lovers audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coffee lovers have in United States?

Coffee lovers has an estimated audience of 2,357,418 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Coffee lovers fans?

67.0% of Coffee lovers fans are female, 33.0% are male, with an average age of 32.4 years.

Which brands do Coffee lovers fans like most?

Coffee lovers fans show strongest brand affinity for Costa Coffee (73.41×), The Green Mile (33.73×), and Arabic coffee (25.33×) over the country average.

Where do Coffee lovers fans live in United States?

Coffee lovers fans in United States are most concentrated in California (reach 1,768,064), New Jersey (reach 135,656), and Florida (reach 93,562). These three regions account for the largest share of the active audience.

What other brands do Coffee lovers fans also like?

Beyond Coffee lovers itself, the audience over-indexes on The Green Mile (33.73×), Arabic coffee (25.33×), Specialty coffee (13.91×), and Caffeine (10.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.