Coffee lovers Audience in United States

Coffee lovers logo

Coffee lovers has an estimated audience of 2,357,418 people in United States. 67.0% are female, 33.0% are male, average age 32.4. Top regions: California, New Jersey, Florida. Top brand affinities: Regional styles of Mexican music, Product design, Dog breed, Nebraska Cornhuskers football, Home staging.

The average Coffee lovers fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New Jersey, Florida. Top brand affinities include Regional styles of Mexican music, Product design, Dog breed, with strongest over-indexing on Regional styles of Mexican music (73.41× the country average). Demographically, the Coffee lovers audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Coffee lovers fans

Demographic split for Coffee lovers audience in United States
MetricValue
Female67.0%
Male33.0%
Average age32.4
Estimated audience size2,357,418

Audience persona

The typical Coffee lovers fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Coffee lovers in United States
RegionReachAffinity
California1,768,0649.68×
New Jersey135,6562.26×
Florida93,5620.59×
Texas82,2080.41×
New York64,4480.49×
Illinois31,7400.4×
Pennsylvania26,8730.34×
Ohio25,1610.35×
North Carolina24,2100.34×
Georgia24,0140.33×
Michigan22,9600.37×
Virginia22,9380.4×
Washington21,5060.45×
Arizona17,9940.37×
Mississippi17,8100.92×
Massachusetts16,5230.36×
Tennessee16,3830.35×
Alabama15,9690.48×
Louisiana15,8360.52×
Arkansas15,8220.81×
Oklahoma15,4740.59×
Kentucky15,2280.52×
Indiana14,7170.34×
West Virginia14,7031.34×
Maryland14,2640.35×
South Carolina13,9420.39×
Nevada13,7240.6×
Kansas13,5810.73×
Idaho13,5781.15×
Oregon13,5480.5×
Wisconsin13,4950.38×
Missouri13,1560.35×
Hawaii12,9701.28×
Iowa12,8930.66×
Connecticut12,8320.54×
South Dakota12,6252.32×
Colorado12,5100.34×
North Dakota12,2932.54×
New Hampshire12,1151.3×
Minnesota12,0570.36×
Wyoming11,8943.4×
Nebraska11,8631×
New Mexico11,8011×
Rhode Island11,6981.56×
Utah11,5440.55×
Delaware10,4761.61×
Washington, District of Columbia7,5641.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee lovers audience
BrandAffinityCategory
Regional styles of Mexican music73.41×Music & Radio
Product design3.62×Business & Career
Dog breed1.63×Pets & Animals
Nebraska Cornhuskers football3.82×Sports
Home staging5.55×Home & Garden
Electrolyte4.73×Health
Home equity1.69×Home & Garden
edureka30.81×Business & Career
JDSU2.55×Business & Career
Jesse Plemons2.66×Movies & TV
Jaws3.78×Movies & TV
Certified diabetes educator9.12×Business & Career
Staycation2.04×Home & Garden
Queens College, City University of New York4.46×Business & Career
Charlamagne Tha God5.33×Movies & TV
UK garage3.04×Music & Radio
Wolverine (comics)2.9×Literature
Stamp collecting2.45×Home & Garden
Nipsey Hussle2.81×Music & Radio
Days Out With Kids7.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee lovers audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
Design AffinityPREMIUM2.45
LGBTQ+ IdentityOPEN2.01
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.52
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Coffee lovers
CountryShare
United States14.2%
Japan13.7%
China6.9%

See Coffee lovers audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coffee lovers have in United States?

Coffee lovers has an estimated audience of 2,357,418 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Coffee lovers fans?

67.0% of Coffee lovers fans are female, 33.0% are male, with an average age of 32.4 years.

Which brands do Coffee lovers fans like most?

Coffee lovers fans show strongest brand affinity for Regional styles of Mexican music (73.41×), Product design (3.62×), and Dog breed (1.63×) over the country average.

Where do Coffee lovers fans live in United States?

Coffee lovers fans in United States are most concentrated in California (reach 1,768,064), New Jersey (reach 135,656), and Florida (reach 93,562). These three regions account for the largest share of the active audience.

What other brands do Coffee lovers fans also like?

Beyond Coffee lovers itself, the audience over-indexes on Product design (3.62×), Dog breed (1.63×), Nebraska Cornhuskers football (3.82×), and Home staging (5.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.