Rascasse Audience Intelligence

Coffee lovers Audience in Germany

A data profile of the people who buy, follow and care about Coffee lovers in Germany — modelled from more than twelve digital signal sources. Coffee lovers has an estimated audience of 808,871 people in Germany.

#3575among Topic in Germany#378in Food & Beverages

The average Coffee lovers fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Specialty coffee, Vestel, DeFacto, with strongest over-indexing on Specialty coffee (31.88× the country average).

Demographically, the Coffee lovers audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffee lovers fan in Germany is more female, around 33.6 years old, with strong Individualism tendencies and a notable affinity for Specialty coffee.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee lovers profile in Germany.

Audience size
809K
in Germany
Gender
68.8%♀
31.2% male
Age
33.6
average years
Country rank
#7815
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee lovers fans

68.8% are female, 31.2% are male, average age 33.6.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Coffee lovers audience in Germany
MetricValue
Female68.8%
Male31.2%
Average age33.6
Estimated audience size808,871
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Coffee lovers audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3919%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Coffee lovers audience comes from Germany.

Worldwide audience distribution share by country for Coffee lovers
CountryShare
United States14.2%
Japan13.7%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee lovers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffee lovers fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.58×
02Saarland~10K1.29×
03Sachsen-Anhalt~20K1.05×
04Thüringen~20K1.05×
05Mecklenburg-Vorpommern~20K1.02×
06Brandenburg~20K1.00×
07Schleswig-Holstein~30K0.94×
08Hamburg~20K0.94×
09Berlin~30K0.93×
10Rheinland-Pfalz~40K0.90×
11Sachsen~40K0.89×
12Niedersachsen~60K0.82×
13Hessen~50K0.82×
14Nordrhein-Westfalen~100K0.79×
15Baden-Württemberg~90K0.77×
16Bayern~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Coffee lovers, Germany
0.74×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee lovers audience
#·InterestCategoryAffinity×
01VestelHome & Garden57.78×
02Specialty coffeeFood & Beverages31.88×
03MocaccinoFood & Beverages23.08×
04Matt LeBlancMovies & TV21.70×
05DeFactoFashion & Accessoires21.34×
06Recep Tayyip ErdoğanPolitics & Society21.20×
07Baileys Irish CreamFood & Beverages21.10×
08Courteney CoxMovies & TV20.00×
09Jameson Irish WhiskeyFood & Beverages20.00×
10Jim BeamFood & Beverages18.46×
11TRT HaberMovies & TV17.48×
12Irish whiskeyFood & Beverages14.77×
13Arabic coffeeFood & Beverages14.71×
14SunscreenBeauty & Wellness13.78×
15HürriyetNews10.52×
16Sunday BrunchKids & Family8.61×
17Real (hypermarket)Shopping8.54×
18CappuccinoFood & Beverages8.52×
19KitchenwareHome & Garden5.63×
20Google MapsInternet & Social Media3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee lovers audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.43×
Luxury OrientationPREMIUM1.91×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee lovers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.88×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee lovers have in Germany?

Coffee lovers has an estimated audience of 808,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coffee lovers fans?

68.8% of Coffee lovers fans are female, 31.2% are male, with an average age of 33.6 years.

03

Which brands do Coffee lovers fans like most?

Coffee lovers fans show strongest brand affinity for Specialty coffee (31.88×), Vestel (57.78×), and DeFacto (21.34×) over the country average.

04

Where do Coffee lovers fans live in Germany?

Coffee lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee lovers fans also like?

Beyond Coffee lovers itself, the audience over-indexes on Vestel (57.78×), DeFacto (21.34×), Baileys Irish Cream (21.1×), and Courteney Cox (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Coffee lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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