Coffee lovers Audience in Germany
Coffee lovers has an estimated audience of 808,871 people in Germany. 68.8% are female, 31.2% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goop, Progressive rock, Artistic inspiration, Natural rubber, Vanuatu.
The average Coffee lovers fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goop, Progressive rock, Artistic inspiration, with strongest over-indexing on Goop (20× the country average). Demographically, the Coffee lovers audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee lovers fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 33.6 |
| Estimated audience size | 808,871 |
Audience persona
The typical Coffee lovers fan in Germany is more female, around 33.6 years old, with strong Individualism tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,776 | 0.6× |
| Bayern | 49,707 | 0.38× |
| Baden-Württemberg | 41,747 | 0.38× |
| Niedersachsen | 37,266 | 0.47× |
| Hessen | 31,923 | 0.52× |
| Berlin | 31,346 | 0.87× |
| Sachsen-Anhalt | 26,722 | 1.28× |
| Thüringen | 26,264 | 1.27× |
| Brandenburg | 25,791 | 1.03× |
| Rheinland-Pfalz | 24,404 | 0.6× |
| Sachsen | 22,246 | 0.56× |
| Bremen | 21,885 | 3.16× |
| Saarland | 21,846 | 2.2× |
| Schleswig-Holstein | 20,901 | 0.72× |
| Mecklenburg-Vorpommern | 18,646 | 1.21× |
| Hamburg | 13,754 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 20× | Internet & Social Media |
| Progressive rock | 3.62× | Music & Radio |
| Artistic inspiration | 2.45× | Arts & Culture |
| Natural rubber | 3× | Cars & Mobility |
| Vanuatu | 20× | Travel & Leisure |
| Klezmer | 21.03× | Music & Radio |
| Gil Ofarim | 1.52× | Music & Radio |
| Nurse education | 2.74× | Kids & Family |
| South Asian cuisine | 7.83× | Food & Beverages |
| Guitar Pro | 16.34× | Technology & Electronics |
| Collectable | 1.51× | Kids & Family |
| Faculty of Medicine, Chulalongkorn University | 11.58× | Business & Career |
| Regional styles of Mexican music | 6.67× | Music & Radio |
| Eminönü | 14.74× | Travel & Leisure |
| Commercial mortgage | 1.61× | Business & Career |
| Erasmus+ | 5.12× | Business & Career |
| Mechanic | 1.6× | Cars & Mobility |
| Eco Friendly Living | 2.64× | Home & Garden |
| N'Golo Kanté | 3.83× | Sports |
| The Guild | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.16 |
| Sustainability | BALANCE | 1.85 |
| Luxury Orientation | PREMIUM | 1.84 |
| Design Affinity | PREMIUM | 1.82 |
| Urban Lifestyle | OPEN | 1.76 |
| Sports Activity | POWER | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Japan | 13.7% |
| China | 6.9% |
See Coffee lovers audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee lovers have in Germany?
Coffee lovers has an estimated audience of 808,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coffee lovers fans?
68.8% of Coffee lovers fans are female, 31.2% are male, with an average age of 33.6 years.
Which brands do Coffee lovers fans like most?
Coffee lovers fans show strongest brand affinity for Goop (20×), Progressive rock (3.62×), and Artistic inspiration (2.45×) over the country average.
Where do Coffee lovers fans live in Germany?
Coffee lovers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,776), Bayern (reach 49,707), and Baden-Württemberg (reach 41,747). These three regions account for the largest share of the active audience.
What other brands do Coffee lovers fans also like?
Beyond Coffee lovers itself, the audience over-indexes on Progressive rock (3.62×), Artistic inspiration (2.45×), Natural rubber (3×), and Vanuatu (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.