DeFacto Audience in Germany
DeFacto has an estimated audience of 726,224 people in Germany. 61.4% are female, 38.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Fenerbahçe S.K., Doctor of Philosophy, Cumhuriyet, Bodrum.
The average DeFacto fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., Doctor of Philosophy, with strongest over-indexing on Galatasaray S.K. (16.86× the country average). Demographically, the DeFacto audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of DeFacto fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 36.3 |
| Estimated audience size | 726,224 |
Audience persona
The typical DeFacto fan in Germany is more female, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,626 | 1.12× |
| Bayern | 108,722 | 0.93× |
| Baden-Württemberg | 102,987 | 1.04× |
| Berlin | 85,088 | 2.62× |
| Hessen | 84,373 | 1.52× |
| Niedersachsen | 54,452 | 0.77× |
| Rheinland-Pfalz | 30,671 | 0.84× |
| Sachsen | 27,299 | 0.77× |
| Schleswig-Holstein | 20,771 | 0.8× |
| Brandenburg | 18,223 | 0.81× |
| Hamburg | 18,148 | 1.11× |
| Sachsen-Anhalt | 12,352 | 0.66× |
| Thüringen | 11,689 | 0.63× |
| Saarland | 7,109 | 0.8× |
| Bremen | 6,862 | 1.1× |
| Mecklenburg-Vorpommern | 6,702 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 16.86× | Sports |
| Fenerbahçe S.K. | 15.01× | Sports |
| Doctor of Philosophy | 17.1× | Business & Career |
| Cumhuriyet | 19.84× | News |
| Bodrum | 15.34× | Travel & Leisure |
| Habertürk | 18.04× | News |
| Rossmann | 5.69× | Shopping |
| Married... with Children | 20.34× | Movies & TV |
| Coffee lovers | 21.34× | Food & Beverages |
| Linens | 17.02× | Home & Garden |
| Dowry | 15.17× | Kids & Family |
| Beşiktaş J.K. | 8.86× | Sports |
| Trabzonspor | 9.46× | Sports |
| Ipekyol | 20.63× | Shopping |
| D&R | 13.97× | Technology & Electronics |
| English Home | 21.85× | Shopping |
| Istanbul | 5.05× | Travel & Leisure |
| Nefis Yemek Tarifleri | 19.03× | Food & Beverages |
| Turkish coffee | 31.75× | Food & Beverages |
| Süper Lig | 9.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.67 |
| Spirituality | BALANCE | 1.28 |
| Individualism | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
| Design Affinity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 4.9% |
| United States | 4.8% |
| Egypt | 4.7% |
See DeFacto audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DeFacto have in Germany?
DeFacto has an estimated audience of 726,224 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DeFacto fans?
61.4% of DeFacto fans are female, 38.6% are male, with an average age of 36.3 years.
Which brands do DeFacto fans like most?
DeFacto fans show strongest brand affinity for Galatasaray S.K. (16.86×), Fenerbahçe S.K. (15.01×), and Doctor of Philosophy (17.1×) over the country average.
Where do DeFacto fans live in Germany?
DeFacto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,626), Bayern (reach 108,722), and Baden-Württemberg (reach 102,987). These three regions account for the largest share of the active audience.
What other brands do DeFacto fans also like?
Beyond DeFacto itself, the audience over-indexes on Fenerbahçe S.K. (15.01×), Doctor of Philosophy (17.1×), Cumhuriyet (19.84×), and Bodrum (15.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DeFacto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.