Rascasse Audience Intelligence

DeFacto Target Market in Germany

A data profile of the people who buy, follow and care about DeFacto in Germany — modelled from more than twelve digital signal sources. DeFacto has an estimated audience of 719,849 people in Germany.

#1132among Brand in Germany#447in Fashion & Accessoires

The average DeFacto fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galatasaray S.K., Fenerbahçe S.K., Doctor of Philosophy, with strongest over-indexing on Galatasaray S.K. (16.86× the country average).

Demographically, the DeFacto audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DeFacto fan in Germany is more female, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Galatasaray S.K..

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeFacto profile in Germany.

Audience size
720K
in Germany
Gender
61.4%♀
38.6% male
Age
36.3
average years
Country rank
#8650
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeFacto

61.4% are female, 38.6% are male, average age 36.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for DeFacto audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age36.3
Estimated audience size719,849
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the DeFacto audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3922%
40-4922%
50+11%
Fig. 04

Worldwide distribution

4.4%

of the worldwide DeFacto audience comes from Germany.

Worldwide audience distribution share by country for DeFacto
CountryShare
Germany4.4%
United States4.3%
Egypt4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeFacto audience in Germany is strongest.

Fig. 05

Top regions by affinity

DeFacto customers by region in Germany
#RegionReachAffinity×
01Berlin~80K2.36×
02Hessen~90K1.57×
03Hamburg~20K1.11×
04Bremen~7K1.11×
05Nordrhein-Westfalen~200K1.10×
06Bayern~100K1.04×
07Baden-Württemberg~100K1.03×
08Saarland~8K0.88×
09Rheinland-Pfalz~30K0.87×
10Schleswig-Holstein~20K0.82×
11Brandenburg~20K0.81×
12Niedersachsen~60K0.80×
13Sachsen~30K0.78×
14Sachsen-Anhalt~10K0.71×
15Thüringen~10K0.71×
16Mecklenburg-Vorpommern~8K0.60×
Fig. 06

Affinity by region

Affinity by region — DeFacto, Germany
0.60×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeFacto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeFacto audience
#·InterestCategoryAffinity×
01English HomeShopping21.85×
02Coffee loversFood & Beverages21.34×
03IpekyolShopping20.63×
04Married... with ChildrenMovies & TV20.34×
05CumhuriyetNews19.84×
06Nefis Yemek TarifleriFood & Beverages19.03×
07HabertürkNews18.04×
08Doctor of PhilosophyBusiness & Career17.10×
09LinensHome & Garden17.02×
10Galatasaray S.K.Sports16.86×
11BodrumTravel & Leisure15.34×
12DowryKids & Family15.17×
13Fenerbahçe S.K.Sports15.01×
14SözcüNews14.54×
15D&RTechnology & Electronics13.97×
16TrabzonsporSports9.46×
17Süper LigSports9.01×
18Beşiktaş J.K.Sports8.86×
19RossmannShopping5.69×
20IstanbulTravel & Leisure5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeFacto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeFacto audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.06×
CreativityOPEN0.82×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeFacto audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Urban LifestyleOPEN0.40×
IndulgenceJOY0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeFacto's target market in Germany?

DeFacto's target market in Germany covers an estimated 719,849 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DeFacto customers?

61.4% of the DeFacto audience are female, 38.6% are male, with an average age of 36.3 years.

03

Which brands do DeFacto fans like most?

DeFacto fans show strongest brand affinity for Galatasaray S.K. (16.86×), Fenerbahçe S.K. (15.01×), and Doctor of Philosophy (17.1×) over the country average.

04

Where do DeFacto fans live in Germany?

DeFacto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do DeFacto fans also like?

Beyond DeFacto itself, the audience over-indexes on Fenerbahçe S.K. (15.01×), Doctor of Philosophy (17.1×), Bodrum (15.34×), and Cumhuriyet (19.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See DeFacto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DeFacto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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