Linens Audience in Germany
Linens has an estimated audience of 1,269,586 people in Germany. 79.2% are female, 20.8% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, Dog breed, Rossmann, Progressive rock, Goes.
The average Linens fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, Dog breed, Rossmann, with strongest over-indexing on Therme Erding (13.26× the country average). Demographically, the Linens audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Linens fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 43.7 |
| Estimated audience size | 1,269,586 |
Audience persona
The typical Linens fan in Germany is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,945 | 1.05× |
| Bayern | 226,458 | 1.11× |
| Baden-Württemberg | 182,858 | 1.06× |
| Niedersachsen | 139,598 | 1.13× |
| Hessen | 94,424 | 0.98× |
| Sachsen | 64,690 | 1.04× |
| Rheinland-Pfalz | 63,917 | 1× |
| Berlin | 61,440 | 1.08× |
| Schleswig-Holstein | 50,277 | 1.1× |
| Brandenburg | 36,105 | 0.92× |
| Thüringen | 33,460 | 1.03× |
| Hamburg | 29,711 | 1.04× |
| Sachsen-Anhalt | 26,441 | 0.8× |
| Mecklenburg-Vorpommern | 19,350 | 0.8× |
| Saarland | 14,294 | 0.92× |
| Bremen | 10,217 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 13.26× | Travel & Leisure |
| Dog breed | 2.52× | Pets & Animals |
| Rossmann | 1.81× | Shopping |
| Progressive rock | 2.57× | Music & Radio |
| Goes | 1.51× | Travel & Leisure |
| Pillow | 2.16× | Home & Garden |
| Artistic inspiration | 1.75× | Arts & Culture |
| Isha Yoga | 12.96× | Sports |
| Škoda Kodiaq | 2.58× | Cars & Mobility |
| Stamp collecting | 5.95× | Home & Garden |
| Natural rubber | 2.61× | Cars & Mobility |
| The Hunt (2012 film) | 4.83× | Movies & TV |
| Mothercare | 1.99× | Kids & Family |
| Collectable | 1.56× | Kids & Family |
| Solo climbing | 3.66× | Sports |
| Faculty of Medicine, Chulalongkorn University | 11.41× | Business & Career |
| Erdek | 19.91× | Travel & Leisure |
| Erdemli | 14.79× | Travel & Leisure |
| Cachorro | 2.54× | Pets & Animals |
| Celtic punk | 6.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Sustainability | BALANCE | 2.62 |
| Creativity | OPEN | 2.36 |
| Quality Awareness | PREMIUM | 2.25 |
| DIY Mentality | THRILL | 1.96 |
| Healthy Lifestyle | BALANCE | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| France | 13.8% |
| Italy | 10.4% |
See Linens audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Linens have in Germany?
Linens has an estimated audience of 1,269,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Linens fans?
79.2% of Linens fans are female, 20.8% are male, with an average age of 43.7 years.
Which brands do Linens fans like most?
Linens fans show strongest brand affinity for Therme Erding (13.26×), Dog breed (2.52×), and Rossmann (1.81×) over the country average.
Where do Linens fans live in Germany?
Linens fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,945), Bayern (reach 226,458), and Baden-Württemberg (reach 182,858). These three regions account for the largest share of the active audience.
What other brands do Linens fans also like?
Beyond Linens itself, the audience over-indexes on Dog breed (2.52×), Rossmann (1.81×), Progressive rock (2.57×), and Goes (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Linens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.