A data profile of the people who buy, follow and care about Linens in Italy — modelled from more than twelve digital signal sources. Linens has an estimated audience of 4,711,394 people in Italy.
Linens has an estimated audience of 4,711,394 people in Italy. 82.3% are female, 17.7% are male, average age 48.2. Top brand affinities: IKEA, Flower bouquet, Bed sheet, H&M, QVC.
Top brand affinities include IKEA, Flower bouquet, Bed sheet, with strongest over-indexing on IKEA (3.54× the country average).
Demographically, the Linens audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Linens fan in Italy is more female, around 48.2 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Linens profile in Italy.
82.3% are female, 17.7% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 48.2 |
| Estimated audience size | 4,711,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Linens audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| France | 13.8% |
| Italy | 10.4% |
The strongest cross-interests of the Linens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 7.14× | ||
| 02 | Flower bouquet | Home & Garden | 6.26× | ||
| 03 | Floral design | Home & Garden | 5.65× | ||
| 04 | QVC | Movies & TV | 5.18× | ||
| 05 | Alessi (Italian company) | Home & Garden | 4.54× | ||
| 06 | Garden furniture | Home & Garden | 4.30× | ||
| 07 | Sewing machine | Home & Garden | 3.67× | ||
| 08 | Tableware | Food & Beverages | 3.64× | ||
| 09 | IKEA | Home & Garden | 3.54× | ||
| 10 | Kitchenware | Home & Garden | 3.47× | ||
| 11 | Lingerie | Fashion & Accessoires | 2.84× | ||
| 12 | H&M | Shopping | 2.70× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.43× | ||
| 14 | Coop | Food & Beverages | 2.31× | ||
| 15 | Confectionery | Food & Beverages | 2.14× | ||
| 16 | Home Appliances | Home & Garden | 2.01× | ||
| 17 | Shopping malls | Shopping | 1.94× | ||
| 18 | Lidl | Shopping | 1.86× | ||
| 19 | Furniture | Home & Garden | 1.61× | ||
| 20 | Recipes | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.14× | |
| Family Orientation | CONSERVATISM | 1.99× | |
| DIY Mentality | THRILL | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Linens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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