Dowry Audience in Germany
Dowry has an estimated audience of 1,211,754 people in Germany. 61.3% are female, 38.7% are male, average age 35.4. Top brand affinities: Therme Erding, Rossmann, Progressive rock, Gil Ofarim, Artistic inspiration.
Top brand affinities include Therme Erding, Rossmann, Progressive rock, with strongest over-indexing on Therme Erding (14.41× the country average). Demographically, the Dowry audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Dowry fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 35.4 |
| Estimated audience size | 1,211,754 |
Audience persona
The typical Dowry fan in Germany is more female, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Therme Erding.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 14.41× | Travel & Leisure |
| Rossmann | 1.73× | Shopping |
| Progressive rock | 2.93× | Music & Radio |
| Gil Ofarim | 2.08× | Music & Radio |
| Artistic inspiration | 1.71× | Arts & Culture |
| Škoda Kodiaq | 2.83× | Cars & Mobility |
| Zacky Vengeance | 61.02× | Music & Radio |
| Snow White (Fables) | 2.72× | Literature |
| Natural rubber | 2.64× | Cars & Mobility |
| Erdemli | 15.89× | Travel & Leisure |
| Cachorro | 2.91× | Pets & Animals |
| Enzkreis | 7.52× | Travel & Leisure |
| Home Delivery | 2.18× | Food & Beverages |
| Erdek | 18.35× | Travel & Leisure |
| Isha Yoga | 7.07× | Sports |
| Electrolyte | 6.49× | Health |
| Hockenheim | 5.44× | Travel & Leisure |
| Ipekyol | 2.56× | Shopping |
| Krull (film) | 7.96× | Movies & TV |
| Jaguar F-Pace | 3.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.07 |
| Creativity | OPEN | 1.75 |
| Design Affinity | PREMIUM | 1.7 |
| Individualism | JOY | 1.69 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 23.4% |
| United States | 7.1% |
| Germany | 6.8% |
See Dowry audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.