Rascasse Audience Intelligence

Dowry Audience in Germany

A data profile of the people who buy, follow and care about Dowry in Germany — modelled from more than twelve digital signal sources. Dowry has an estimated audience of 1,211,754 people in Germany.

#2767among Topic in Germany#145in Kids & Family

The average Dowry fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trabzonspor, Süper Lig, Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (20.93× the country average).

Demographically, the Dowry audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dowry fan in Germany is more female, around 35.4 years old, with strong Individualism tendencies and a notable affinity for Trabzonspor.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dowry profile in Germany.

Audience size
1.2M
in Germany
Gender
61.3%♀
38.7% male
Age
35.4
average years
Country rank
#5450
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dowry fans

61.3% are female, 38.7% are male, average age 35.4.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Dowry audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age35.4
Estimated audience size1,211,754
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Dowry audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4919%
50+11%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Dowry audience comes from Germany.

Worldwide audience distribution share by country for Dowry
CountryShare
Turkey23.4%
United States7.1%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dowry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dowry fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.28×
02Hessen~100K1.13×
03Hamburg~30K1.07×
04Rheinland-Pfalz~60K1.06×
05Bayern~200K1.05×
06Bremen~10K1.04×
07Niedersachsen~100K1.03×
08Nordrhein-Westfalen~300K1.02×
09Baden-Württemberg~200K1.02×
10Sachsen~60K1.02×
11Schleswig-Holstein~40K0.98×
12Thüringen~30K0.96×
13Saarland~10K0.95×
14Mecklenburg-Vorpommern~20K0.94×
15Brandenburg~30K0.92×
16Sachsen-Anhalt~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Dowry, Germany
0.92×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dowry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dowry audience
#·InterestCategoryAffinity×
01Seda SayanMovies & TV36.81×
02KayseriTravel & Leisure29.31×
03D&RTechnology & Electronics25.65×
04Süper LigSports21.28×
05TrabzonsporSports20.93×
06Edin DžekoSports20.00×
07Beşiktaş J.K.Sports18.38×
08Real (hypermarket)Shopping17.60×
09Fenerbahçe S.K.Sports17.02×
10DeFactoFashion & Accessoires15.17×
11LC WaikikiFashion & Accessoires15.03×
12TRT 1Movies & TV14.54×
13SözcüNews12.29×
14Kitchen knifeHome & Garden11.82×
15StradivariusShopping7.83×
16Discounts and allowancesShopping5.47×
17EmailTechnology & Electronics4.83×
18FamilyKids & Family4.82×
19VacationsTravel & Leisure4.22×
20GermanyTravel & Leisure2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dowry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dowry audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.27×
Price SensitivityPREMIUM2.18×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dowry audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.75×
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dowry have in Germany?

Dowry has an estimated audience of 1,211,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dowry fans?

61.3% of Dowry fans are female, 38.7% are male, with an average age of 35.4 years.

03

Which brands do Dowry fans like most?

Dowry fans show strongest brand affinity for Trabzonspor (20.93×), Süper Lig (21.28×), and Fenerbahçe S.K. (17.02×) over the country average.

04

Where do Dowry fans live in Germany?

Dowry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dowry fans also like?

Beyond Dowry itself, the audience over-indexes on Süper Lig (21.28×), Fenerbahçe S.K. (17.02×), Beşiktaş J.K. (18.38×), and D&R (25.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Dowry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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