Dowry Audience in United States

Dowry logo

Dowry has an estimated audience of 1,267,278 people in United States. 64.7% are female, 35.3% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, UK garage, Stamp collecting, Life of Pi.

The average Dowry fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, UK garage, with strongest over-indexing on Natural rubber (8.14× the country average). Demographically, the Dowry audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Dowry fans

Demographic split for Dowry audience in United States
MetricValue
Female64.7%
Male35.3%
Average age32.8
Estimated audience size1,267,278

Audience persona

The typical Dowry fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Dowry in United States
RegionReachAffinity
California174,9591.26×
Texas113,7581.04×
Florida91,0651.06×
New York88,6751.25×
Illinois47,3361.12×
Pennsylvania43,2581.01×
Georgia42,0171.08×
North Carolina37,7860.99×
Michigan34,7751.05×
Ohio34,4260.88×
Virginia34,3081.11×
New Jersey33,7481.05×
Washington30,8681.21×
Massachusetts28,2231.13×
Arizona26,4721.02×
Tennessee24,5830.97×
Maryland24,3641.12×
Indiana22,3530.97×
Missouri20,6191.01×
Colorado19,7060.99×
Wisconsin18,8540.99×
Minnesota18,5871.02×
Alabama17,4660.99×
South Carolina16,9570.89×
Louisiana16,5691.01×
Oregon16,1491.11×
Kentucky14,0270.88×
Connecticut13,9831.1×
Oklahoma13,9420.99×
Nevada11,7560.96×
Utah10,4780.92×
Kansas10,3841.04×
Iowa9,7430.93×
Arkansas9,6220.92×
Mississippi9,0390.87×
Hawaii6,8151.25×
Idaho5,8890.93×
Nebraska5,3840.85×
New Mexico5,2240.82×
West Virginia4,9640.84×
New Hampshire4,8210.97×
Washington, District of Columbia4,7011.23×
Maine4,1820.92×
Rhode Island3,9490.98×
Montana2,9740.85×
Delaware2,9280.84×
Alaska2,8871.06×
North Dakota2,7211.05×
South Dakota2,3150.79×
Vermont2,1610.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dowry audience
BrandAffinityCategory
Natural rubber8.14×Cars & Mobility
Bank account6.01×Business & Career
UK garage13.13×Music & Radio
Stamp collecting9.24×Home & Garden
Life of Pi17.65×Movies & TV
Product design3.29×Business & Career
dISIp109.26×Music & Radio
Combat sport1.91×Sports
Collectable1.83×Kids & Family
Who Wants to Be a Millionaire?10.05×Movies & TV
Omaha Storm Chasers20×Sports
Isometric exercise8.95×Sports
Home equity1.96×Home & Garden
Staycation3.17×Home & Garden
OpenJDK20×
Ian Bremmer16.95×Politics & Society
Nasal cavity7.31×Health
Tierra Cali6.26×Travel & Leisure
Mothercare2.29×Kids & Family
Berenstain Bears5.42×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dowry audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Design AffinityPREMIUM2.31
Sports ActivityPOWER2.17
TravellingTHRILL1.93
DIY MentalityTHRILL1.89
SustainabilityBALANCE1.72

Worldwide distribution

Worldwide audience distribution share by country for Dowry
CountryShare
Turkey23.4%
United States7.1%
Germany6.8%

See Dowry audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Dowry have in United States?

Dowry has an estimated audience of 1,267,278 people in United States, concentrated in California and Texas.

What is the gender split and age of Dowry fans?

64.7% of Dowry fans are female, 35.3% are male, with an average age of 32.8 years.

Which brands do Dowry fans like most?

Dowry fans show strongest brand affinity for Natural rubber (8.14×), Bank account (6.01×), and UK garage (13.13×) over the country average.

Where do Dowry fans live in United States?

Dowry fans in United States are most concentrated in California (reach 174,959), Texas (reach 113,758), and Florida (reach 91,065). These three regions account for the largest share of the active audience.

What other brands do Dowry fans also like?

Beyond Dowry itself, the audience over-indexes on Bank account (6.01×), UK garage (13.13×), Stamp collecting (9.24×), and Life of Pi (17.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.