Ko Samui Audience in United States

Ko Samui logo

Ko Samui has an estimated audience of 1,676,692 people in United States. 49.9% are female, 50.1% are male, average age 31.3. Top regions: California, New York, Texas. Top brand affinities: Hua Hin District, Thai Airways, Bangkok Metropolitan Region, Bangkok Airways, Krabi Province.

The average Ko Samui fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hua Hin District, Thai Airways, Bangkok Metropolitan Region, with strongest over-indexing on Hua Hin District (125.42× the country average). Demographically, the Ko Samui audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Ko Samui fans

Demographic split for Ko Samui audience in United States
MetricValue
Female49.9%
Male50.1%
Average age31.3
Estimated audience size1,676,692

Audience persona

The typical Ko Samui fan in United States is balanced, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hua Hin District.

Top regions in United States

Top regions ranked by reach for Ko Samui in United States
RegionReachAffinity
California383,0962.08×
New York174,5781.86×
Texas133,7650.93×
Florida127,0631.12×
Washington71,7212.13×
Illinois61,2501.1×
Massachusetts50,2631.52×
New Jersey49,5971.16×
Georgia45,4780.88×
Virginia43,5341.07×
Colorado42,6671.61×
Pennsylvania42,4300.75×
North Carolina39,4130.78×
Arizona33,3450.97×
Oregon31,4811.64×
Michigan31,2610.71×
Ohio29,5660.57×
Maryland29,2031.01×
Nevada24,7831.53×
Minnesota24,3411.01×
Tennessee21,4260.64×
Wisconsin19,6840.78×
Missouri18,6040.69×
Hawaii17,9332.49×
Indiana16,9940.55×
Connecticut16,9881.01×
Utah16,2581.08×
South Carolina15,9650.63×
Washington, District of Columbia15,6343.1×
Louisiana11,0610.51×
Kentucky10,8110.51×
Idaho9,4841.13×
Oklahoma9,4350.51×
Alabama8,6080.37×
Kansas7,6980.58×
Iowa6,7170.49×
Arkansas6,4770.47×
New Hampshire6,2080.94×
New Mexico6,0130.72×
Maine5,5890.93×
Alaska5,5441.55×
Rhode Island5,2240.98×
Montana5,1261.1×
Nebraska4,9580.59×
Mississippi4,5890.33×
Vermont3,1291.06×
West Virginia3,0300.39×
Delaware2,8190.61×
North Dakota2,1470.62×
South Dakota1,9150.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ko Samui audience
BrandAffinityCategory
Hua Hin District125.42×Travel & Leisure
Thai Airways83.18×Travel & Leisure
Bangkok Metropolitan Region62.32×Travel & Leisure
Bangkok Airways68.39×Travel & Leisure
Krabi Province64.44×Travel & Leisure
Chiang Mai Province51.14×Travel & Leisure
Amazing Thailand92.73×Travel & Leisure
Warner Bros. Movie World - Gold Coast, Australia14.18×Travel & Leisure
Boracay30.81×Travel & Leisure
Siem Reap14.86×Travel & Leisure
Chulalongkorn University20×Business & Career
Elephant Nature Park41.85×Travel & Leisure
Khaadi20×Fashion & Accessoires
CJ20×Music & Radio
Maharashtra17.93×Travel & Leisure
Dowry20×Kids & Family
Nature2.2×Home & Garden
Online shopping1.75×Shopping
Mahidol University20×Business & Career
Beauty1.75×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ko Samui audience
TraitClusterScore
Luxury OrientationPREMIUM2.25
Risk AppetiteTHRILL2.18
Design AffinityPREMIUM1.77
SpiritualityBALANCE1.5
Quality AwarenessPREMIUM1.44
LGBTQ+ IdentityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Ko Samui
CountryShare
Thailand17.2%
Japan14.5%
United States10.6%

See Ko Samui audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Ko Samui have in United States?

Ko Samui has an estimated audience of 1,676,692 people in United States, concentrated in California and New York.

What is the gender split and age of Ko Samui fans?

49.9% of Ko Samui fans are female, 50.1% are male, with an average age of 31.3 years.

Which brands do Ko Samui fans like most?

Ko Samui fans show strongest brand affinity for Hua Hin District (125.42×), Thai Airways (83.18×), and Bangkok Metropolitan Region (62.32×) over the country average.

Where do Ko Samui fans live in United States?

Ko Samui fans in United States are most concentrated in California (reach 383,096), New York (reach 174,578), and Texas (reach 133,765). These three regions account for the largest share of the active audience.

What other brands do Ko Samui fans also like?

Beyond Ko Samui itself, the audience over-indexes on Thai Airways (83.18×), Bangkok Metropolitan Region (62.32×), Bangkok Airways (68.39×), and Krabi Province (64.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ko Samui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.