Rascasse Audience Intelligence

Ko Samui Audience in United States

A data profile of the people who buy, follow and care about Ko Samui in United States — modelled from more than twelve digital signal sources. Ko Samui has an estimated audience of 1,676,692 people in United States.

#145among Region in United States#1324among POI in United States#1253in Travel & Leisure

The average Ko Samui fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hua Hin District, Thai Airways, Bangkok Metropolitan Region, with strongest over-indexing on Hua Hin District (125.42× the country average).

Demographically, the Ko Samui audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ko Samui fan in United States is balanced, around 31.3 years old, with strong Travelling tendencies and a notable affinity for Hua Hin District.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ko Samui profile in United States.

Audience size
1.7M
in United States
Gender
49.9%♀
50.1% male
Age
31.3
average years
Country rank
#16336
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ko Samui fans

49.9% are female, 50.1% are male, average age 31.3.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Ko Samui audience in United States
MetricValue
Female49.9%
Male50.1%
Average age31.3
Estimated audience size1,676,692
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Ko Samui audience in United States
Age bracketShare%
16-1945%
20-2919%
30-3913%
40-4912%
50+11%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Ko Samui audience comes from United States.

Worldwide audience distribution share by country for Ko Samui
CountryShare
Thailand17.2%
Japan14.5%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ko Samui audience in United States is strongest.

Fig. 05

Top regions by affinity

Ko Samui fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.69×
02Hawaii~20K2.51×
03Washington~70K2.05×
04California~400K1.95×
05New York~200K1.70×
06Alaska~6K1.58×
07Oregon~30K1.54×
08Colorado~40K1.53×
09Nevada~20K1.42×
10Massachusetts~50K1.41×
11Montana~5K1.16×
12New Jersey~50K1.13×
13Idaho~9K1.12×
14Utah~20K1.10×
15Florida~100K1.09×
16Illinois~60K1.05×
17Arizona~40K1.05×
18Virginia~40K1.04×
19Vermont~3K1.04×
20Connecticut~20K1.02×
21Maryland~30K0.98×
22Minnesota~20K0.98×
23New Hampshire~6K0.96×
24Rhode Island~5K0.96×
25Maine~6K0.95×
26Texas~100K0.89×
27Georgia~40K0.87×
28North Dakota~3K0.83×
29Wisconsin~20K0.80×
30North Carolina~40K0.79×
31New Mexico~7K0.79×
32Delaware~4K0.79×
33South Dakota~3K0.78×
34Pennsylvania~40K0.74×
35Nebraska~6K0.74×
36Michigan~30K0.72×
37Missouri~20K0.70×
38South Carolina~20K0.70×
39Kansas~9K0.70×
40Tennessee~20K0.68×
41West Virginia~5K0.66×
42Louisiana~10K0.64×
43Indiana~20K0.63×
44Oklahoma~10K0.63×
45Iowa~9K0.63×
46Arkansas~9K0.63×
47Kentucky~10K0.60×
48Ohio~30K0.59×
49Mississippi~8K0.59×
50Alabama~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Ko Samui, United States
0.54×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ko Samui audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ko Samui audience
#·InterestCategoryAffinity×
01Hua Hin DistrictTravel & Leisure125.42×
02Amazing ThailandTravel & Leisure92.73×
03Thai AirwaysTravel & Leisure83.18×
04Bangkok AirwaysTravel & Leisure68.39×
05Krabi ProvinceTravel & Leisure64.44×
06Bangkok Metropolitan RegionTravel & Leisure62.32×
07Chiang Mai ProvinceTravel & Leisure51.14×
08Elephant Nature ParkTravel & Leisure41.85×
09BoracayTravel & Leisure30.81×
10Chulalongkorn UniversityBusiness & Career20.00×
11KhaadiFashion & Accessoires20.00×
12CJMusic & Radio20.00×
13DowryKids & Family20.00×
14Mahidol UniversityBusiness & Career20.00×
15MaharashtraTravel & Leisure17.93×
16Siem ReapTravel & Leisure14.86×
17Warner Bros. Movie World - Gold Coast, AustraliaTravel & Leisure14.18×
18NatureHome & Garden2.20×
19Online shoppingShopping1.75×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ko Samui audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ko Samui audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.29×
PatriotismCONSERVATISM1.77×
Risk AppetiteTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ko Samui audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.89×
DIY MentalityTHRILL0.96×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ko Samui have in United States?

Ko Samui has an estimated audience of 1,676,692 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ko Samui fans?

49.9% of Ko Samui fans are female, 50.1% are male, with an average age of 31.3 years.

03

Which brands do Ko Samui fans like most?

Ko Samui fans show strongest brand affinity for Hua Hin District (125.42×), Thai Airways (83.18×), and Bangkok Metropolitan Region (62.32×) over the country average.

04

Where do Ko Samui fans live in United States?

Ko Samui fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ko Samui fans also like?

Beyond Ko Samui itself, the audience over-indexes on Thai Airways (83.18×), Bangkok Metropolitan Region (62.32×), Bangkok Airways (68.39×), and Krabi Province (64.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Ko Samui audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ko Samui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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