Khaadi Audience in United States

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Khaadi has an estimated audience of 1,681,095 people in United States. 69.2% are female, 30.8% are male, average age 30.3. Top regions: Texas, Virginia, New York. Top brand affinities: Tierra Cali, Electrolyte, Voter registration, Bank account, Combat sport.

The average Khaadi fan in United States is 30.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, New York. Top brand affinities include Tierra Cali, Electrolyte, Voter registration, with strongest over-indexing on Tierra Cali (16.62× the country average). Demographically, the Khaadi audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Khaadi fans

Demographic split for Khaadi audience in United States
MetricValue
Female69.2%
Male30.8%
Average age30.3
Estimated audience size1,681,095

Audience persona

The typical Khaadi fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Khaadi in United States
RegionReachAffinity
Texas541,8243.75×
Virginia266,2996.5×
New York262,2952.79×
California230,9371.25×
New Jersey119,3902.79×
Illinois118,3652.11×
Maryland114,9163.98×
Florida75,8670.67×
Georgia66,2731.28×
Pennsylvania57,4121.01×
Michigan45,0881.03×
Massachusetts42,0301.27×
North Carolina41,8520.83×
Washington34,2251.01×
Ohio33,6410.65×
Connecticut33,2201.97×
Missouri20,3360.75×
Indiana19,3150.63×
Tennessee16,6700.49×
Louisiana14,3560.66×
Arizona13,8490.4×
Washington, District of Columbia13,4692.67×
Minnesota12,9940.54×
Wisconsin11,9430.47×
Oklahoma11,6060.62×
Colorado10,4910.4×
Oregon10,2250.53×
Kentucky9,8330.47×
Arkansas8,7720.63×
Nebraska8,5891.02×
Alabama8,0760.34×
Kansas7,9720.6×
South Carolina6,8200.27×
Nevada6,7510.42×
West Virginia5,2740.67×
Delaware5,0561.09×
Iowa5,0450.36×
Mississippi4,5300.33×
Utah4,2920.29×
Rhode Island2,6700.5×
New Hampshire2,2120.33×
New Mexico2,1550.26×
Maine1,2200.2×
Wyoming1,1640.47×
Alaska1,1480.32×
Hawaii1,1000.15×
South Dakota1,0700.28×
Idaho1,0630.13×
North Dakota1,0420.3×
Montana1,0010.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Khaadi audience
BrandAffinityCategory
Tierra Cali16.62×Travel & Leisure
Electrolyte9.19×Health
Voter registration7.09×Politics & Society
Bank account3.6×Business & Career
Combat sport1.97×Sports
Elsword20×Games
Ian Bremmer20×Politics & Society
Laneige5.74×Beauty & Wellness
Keene, New Hampshire20×Travel & Leisure
OpenJDK20×
Pantsuit9.72×Fashion & Accessoires
Stamp collecting4.45×Home & Garden
La Opinión6.5×News
Home equity1.65×Home & Garden
JDSU2.48×Business & Career
UK garage4.37×Music & Radio
Mothercare2.51×Kids & Family
Kevin Murphy (screenwriter)11.56×Movies & TV
Who Wants to Be a Millionaire?7.2×Movies & TV
Natural rubber1.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Khaadi audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.63
Luxury OrientationPREMIUM2.27
Design AffinityPREMIUM1.77
Pet OwnershipJOY1.63
Risk AppetiteTHRILL1.63
TravellingTHRILL1.63

Worldwide distribution

Worldwide audience distribution share by country for Khaadi
CountryShare
United States40.0%
United Kingdom19.5%
India6.1%

See Khaadi audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Khaadi have in United States?

Khaadi has an estimated audience of 1,681,095 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Khaadi fans?

69.2% of Khaadi fans are female, 30.8% are male, with an average age of 30.3 years.

Which brands do Khaadi fans like most?

Khaadi fans show strongest brand affinity for Tierra Cali (16.62×), Electrolyte (9.19×), and Voter registration (7.09×) over the country average.

Where do Khaadi fans live in United States?

Khaadi fans in United States are most concentrated in Texas (reach 541,824), Virginia (reach 266,299), and New York (reach 262,295). These three regions account for the largest share of the active audience.

What other brands do Khaadi fans also like?

Beyond Khaadi itself, the audience over-indexes on Electrolyte (9.19×), Voter registration (7.09×), Bank account (3.6×), and Combat sport (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Khaadi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.