Rascasse Audience Intelligence

Khaadi Target Market in United States

A data profile of the people who buy, follow and care about Khaadi in United States — modelled from more than twelve digital signal sources. Khaadi has an estimated audience of 1,685,961 people in United States.

#1682among Brand in United States#717in Fashion & Accessoires

The average Khaadi fan in United States is 30.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Virginia, New York.

Top brand affinities include US Open (tennis), International education, Ko Samui, with strongest over-indexing on US Open (tennis) (15.84× the country average).

Demographically, the Khaadi audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Khaadi fan in United States is more female, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for US Open (tennis).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khaadi profile in United States.

Audience size
1.7M
in United States
Gender
69.2%♀
30.8% male
Age
30.3
average years
Country rank
#16256
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Khaadi

69.2% are female, 30.8% are male, average age 30.3.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Khaadi audience in United States
MetricValue
Female69.2%
Male30.8%
Average age30.3
Estimated audience size1,685,961
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Khaadi audience in United States
Age bracketShare%
16-1939%
20-2929%
30-3917%
40-4911%
50+4%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Khaadi audience comes from United States.

Worldwide audience distribution share by country for Khaadi
CountryShare
United States40.6%
United Kingdom19.4%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khaadi audience in United States is strongest.

Fig. 05

Top regions by affinity

Khaadi customers by region in United States
#RegionReachAffinity×
01Virginia~300K6.56×
02Maryland~100K3.76×
03Texas~500K3.63×
04New Jersey~100K3.39×
05New York~300K2.69×
06Washington, District of Columbia~10K2.31×
07Illinois~100K1.98×
08Connecticut~30K1.61×
09Georgia~60K1.08×
10Delaware~5K1.08×
11Massachusetts~30K1.05×
12California~200K1.03×
13Michigan~40K1.01×
14Idaho~8K0.91×
15Nebraska~8K0.90×
16Hawaii~7K0.90×
17Pennsylvania~50K0.88×
18New Hampshire~6K0.86×
19Vermont~3K0.86×
20Alaska~3K0.85×
21North Carolina~40K0.84×
22New Mexico~7K0.84×
23Montana~4K0.84×
24South Dakota~3K0.84×
25North Dakota~3K0.84×
26Washington~30K0.83×
27Missouri~20K0.82×
28West Virginia~6K0.81×
29Maine~5K0.77×
30Rhode Island~4K0.77×
31Kentucky~20K0.74×
32Arkansas~10K0.72×
33Kansas~10K0.72×
34Ohio~40K0.71×
35Louisiana~20K0.71×
36Alabama~20K0.70×
37Oklahoma~10K0.68×
38Mississippi~9K0.68×
39Indiana~20K0.64×
40Colorado~20K0.63×
41Iowa~9K0.63×
42Oregon~10K0.61×
43Nevada~10K0.59×
44Utah~9K0.59×
45Florida~70K0.58×
46Minnesota~10K0.58×
47Tennessee~20K0.56×
48Wisconsin~10K0.56×
49South Carolina~10K0.55×
50Arizona~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Khaadi, United States
0.50×1.00×6.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khaadi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khaadi audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics29.27×
02Ko SamuiTravel & Leisure20.00×
03Burj KhalifaTravel & Leisure20.00×
04Bauer HockeySports20.00×
05China AirlinesTravel & Leisure20.00×
06Drone racingSports20.00×
07International educationBusiness & Career15.87×
08US Open (tennis)Sports15.84×
09EVA AirTravel & Leisure13.67×
10Rosie O'DonnellMovies & TV12.97×
11BodrumTravel & Leisure12.48×
12Mobile phone accessoriesTechnology & Electronics7.86×
13Web serverTechnology & Electronics7.09×
14Apple StoreShopping6.56×
15JetBlueTravel & Leisure4.58×
16Alaska AirlinesTravel & Leisure4.52×
17Natural skin careBeauty & Wellness3.41×
187-ElevenShopping2.98×
19Do it yourself (DIY)Home & Garden2.48×
20SupermanMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khaadi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khaadi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.99×
Community OrientationOPEN1.96×
TravellingTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khaadi audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
IndividualismJOY0.88×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Khaadi's target market in United States?

Khaadi's target market in United States covers an estimated 1,685,961 people, concentrated in Texas and Virginia.

02

What is the gender split and age of Khaadi customers?

69.2% of the Khaadi audience are female, 30.8% are male, with an average age of 30.3 years.

03

Which brands do Khaadi fans like most?

Khaadi fans show strongest brand affinity for US Open (tennis) (15.84×), International education (15.87×), and Ko Samui (20×) over the country average.

04

Where do Khaadi fans live in United States?

Khaadi fans in United States are most concentrated in Texas (reach ~500K), Virginia (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Khaadi fans also like?

Beyond Khaadi itself, the audience over-indexes on International education (15.87×), Ko Samui (20×), Apple Store (6.56×), and Web server (7.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Khaadi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Khaadi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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