Khaadi Audience in Germany
Khaadi has an estimated audience of 229,379 people in Germany. 63.0% are female, 37.0% are male, average age 29.4. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Do it yourself (DIY), Livemusic, Natural foods, Pinterest, Local food.
The average Khaadi fan in Germany is 29.4 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Do it yourself (DIY), Livemusic, Natural foods, with strongest over-indexing on Do it yourself (DIY) (3.07× the country average). Demographically, the Khaadi audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Khaadi fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 29.4 |
| Estimated audience size | 229,379 |
Audience persona
The typical Khaadi fan in Germany is more female, around 29.4 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 75,537 | 4.32× |
| Nordrhein-Westfalen | 43,284 | 0.86× |
| Baden-Württemberg | 33,655 | 1.08× |
| Bayern | 32,849 | 0.89× |
| Rheinland-Pfalz | 15,627 | 1.36× |
| Berlin | 15,388 | 1.5× |
| Niedersachsen | 11,774 | 0.53× |
| Sachsen | 6,586 | 0.59× |
| Hamburg | 5,370 | 1.04× |
| Brandenburg | 4,906 | 0.69× |
| Schleswig-Holstein | 4,803 | 0.58× |
| Thüringen | 2,520 | 0.43× |
| Sachsen-Anhalt | 2,106 | 0.35× |
| Saarland | 1,791 | 0.64× |
| Bremen | 1,709 | 0.87× |
| Mecklenburg-Vorpommern | 1,201 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 3.07× | Home & Garden |
| Livemusic | 3.56× | Music & Radio |
| Natural foods | 4.13× | Food & Beverages |
| 2.16× | Internet & Social Media | |
| Local food | 3.08× | Food & Beverages |
| Etsy | 3.15× | Fashion & Accessoires |
| Handmade jewelry | 3.72× | Fashion & Accessoires |
| H&M | 1.93× | Shopping |
| IKEA | 1.8× | Home & Garden |
| Hermès | 2.28× | Fashion & Accessoires |
| Booking.com | 2.67× | Travel & Leisure |
| Outfit of the day | 5.29× | Fashion & Accessoires |
| Fressnapf | 2.83× | Shopping |
| Ryanair | 2.01× | Travel & Leisure |
| Natural skin care | 3.6× | Beauty & Wellness |
| Louis Vuitton | 2.59× | Fashion & Accessoires |
| Primark | 2.13× | Shopping |
| Eye shadow | 3.8× | Beauty & Wellness |
| Personal care | 2.2× | Health |
| Anti-aging cream | 3.47× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.39 |
| Mindfulness | BALANCE | 2.15 |
| Pet Ownership | JOY | 2.08 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Risk Appetite | THRILL | 1.72 |
| Travelling | THRILL | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 19.5% |
| India | 6.1% |
See Khaadi audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Khaadi have in Germany?
Khaadi has an estimated audience of 229,379 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Khaadi fans?
63.0% of Khaadi fans are female, 37.0% are male, with an average age of 29.4 years.
Which brands do Khaadi fans like most?
Khaadi fans show strongest brand affinity for Do it yourself (DIY) (3.07×), Livemusic (3.56×), and Natural foods (4.13×) over the country average.
Where do Khaadi fans live in Germany?
Khaadi fans in Germany are most concentrated in Hessen (reach 75,537), Nordrhein-Westfalen (reach 43,284), and Baden-Württemberg (reach 33,655). These three regions account for the largest share of the active audience.
What other brands do Khaadi fans also like?
Beyond Khaadi itself, the audience over-indexes on Livemusic (3.56×), Natural foods (4.13×), Pinterest (2.16×), and Local food (3.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Khaadi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.