Rascasse Audience Intelligence

Khaadi Target Market in Germany

A data profile of the people who buy, follow and care about Khaadi in Germany — modelled from more than twelve digital signal sources. Khaadi has an estimated audience of 229,074 people in Germany.

#2628among Brand in Germany#925in Fashion & Accessoires

The average Khaadi fan in Germany is 29.4 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Do it yourself (DIY), IKEA, Etsy, with strongest over-indexing on Do it yourself (DIY) (2.73× the country average).

Demographically, the Khaadi audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Khaadi fan in Germany is more female, around 29.4 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khaadi profile in Germany.

Audience size
229K
in Germany
Gender
63.0%♀
37.0% male
Age
29.4
average years
Country rank
#20834
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Khaadi

63.0% are female, 37.0% are male, average age 29.4.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Khaadi audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age29.4
Estimated audience size229,074
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Khaadi audience in Germany
Age bracketShare%
16-1943%
20-2928%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Khaadi audience comes from Germany.

Worldwide audience distribution share by country for Khaadi
CountryShare
United States40.6%
United Kingdom19.4%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khaadi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Khaadi customers by region in Germany
#RegionReachAffinity×
01Hessen~70K3.91×
02Berlin~10K1.39×
03Rheinland-Pfalz~10K1.25×
04Bremen~2K1.07×
05Baden-Württemberg~30K1.04×
06Hamburg~5K1.02×
07Bayern~30K0.94×
08Nordrhein-Westfalen~40K0.88×
09Saarland~2K0.88×
10Brandenburg~6K0.82×
11Schleswig-Holstein~7K0.80×
12Mecklenburg-Vorpommern~3K0.80×
13Thüringen~5K0.78×
14Sachsen-Anhalt~5K0.76×
15Sachsen~8K0.69×
16Niedersachsen~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Khaadi, Germany
0.63×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khaadi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khaadi audience
#·InterestCategoryAffinity×
01Eye shadowBeauty & Wellness4.05×
02Artificial nailsBeauty & Wellness3.79×
03Designer clothingFashion & Accessoires3.20×
04EtsyFashion & Accessoires3.14×
05ManicureBeauty & Wellness3.11×
06Handmade jewelryFashion & Accessoires3.05×
07Local foodFood & Beverages2.76×
08UniqloShopping2.76×
09Do it yourself (DIY)Home & Garden2.73×
10Louis VuittonFashion & Accessoires2.51×
11HermèsFashion & Accessoires2.44×
12PrimarkShopping2.16×
13RyanairTravel & Leisure2.15×
14IKEAHome & Garden1.99×
15PinterestInternet & Social Media1.97×
16EntrepreneurshipBusiness & Career1.89×
17H&MShopping1.81×
18Home improvementHome & Garden1.81×
19Harry PotterMovies & TV1.51×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khaadi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khaadi audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.55×
MindfulnessBALANCE2.14×
Risk AppetiteTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khaadi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.53×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Khaadi's target market in Germany?

Khaadi's target market in Germany covers an estimated 229,074 people, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Khaadi customers?

63.0% of the Khaadi audience are female, 37.0% are male, with an average age of 29.4 years.

03

Which brands do Khaadi fans like most?

Khaadi fans show strongest brand affinity for Do it yourself (DIY) (2.73×), IKEA (1.99×), and Etsy (3.14×) over the country average.

04

Where do Khaadi fans live in Germany?

Khaadi fans in Germany are most concentrated in Hessen (reach ~70K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Khaadi fans also like?

Beyond Khaadi itself, the audience over-indexes on IKEA (1.99×), Etsy (3.14×), Hermès (2.44×), and Pinterest (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Khaadi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Khaadi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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