A data profile of the people who buy, follow and care about CJ in United States — modelled from more than twelve digital signal sources. CJ has an estimated audience of 1,682,808 people in United States.
The average CJ fan in United States is 33.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Bushido, Wirtualna Polska, Sido, with strongest over-indexing on Bushido (412.5× the country average).
Demographically, the CJ audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical CJ fan in United States is more male, around 33.1 years old, with strong Travelling tendencies and a notable affinity for Bushido.
The key figures that characterise the CJ profile in United States.
38.8% are female, 61.2% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 33.1 |
| Estimated audience size | 1,682,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide CJ audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 9.9% |
| Thailand | 7.1% |
Where the CJ audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Hampshire | ~30K | 4.27× | |
| 02 | Maine | ~10K | 1.94× | |
| 03 | Montana | ~8K | 1.79× | |
| 04 | New Jersey | ~60K | 1.59× | |
| 05 | Massachusetts | ~50K | 1.57× | |
| 06 | New York | ~100K | 1.36× | |
| 07 | Washington, District of Columbia | ~6K | 1.28× | |
| 08 | Connecticut | ~20K | 1.27× | |
| 09 | Missouri | ~30K | 1.25× | |
| 10 | California | ~200K | 1.18× | |
| 11 | Hawaii | ~8K | 1.10× | |
| 12 | Virginia | ~40K | 1.05× | |
| 13 | Michigan | ~40K | 1.04× | |
| 14 | Georgia | ~50K | 1.03× | |
| 15 | Ohio | ~50K | 1.02× | |
| 16 | Florida | ~100K | 1.01× | |
| 17 | Nevada | ~20K | 0.99× | |
| 18 | Arkansas | ~10K | 0.97× | |
| 19 | West Virginia | ~7K | 0.97× | |
| 20 | Pennsylvania | ~50K | 0.96× | |
| 21 | Indiana | ~30K | 0.95× | |
| 22 | North Carolina | ~40K | 0.91× | |
| 23 | Iowa | ~10K | 0.91× | |
| 24 | Texas | ~100K | 0.90× | |
| 25 | Rhode Island | ~5K | 0.90× | |
| 26 | Illinois | ~50K | 0.88× | |
| 27 | Kansas | ~10K | 0.88× | |
| 28 | Washington | ~30K | 0.87× | |
| 29 | Alaska | ~3K | 0.87× | |
| 30 | Vermont | ~2K | 0.86× | |
| 31 | Maryland | ~20K | 0.84× | |
| 32 | South Carolina | ~20K | 0.83× | |
| 33 | Mississippi | ~10K | 0.83× | |
| 34 | Utah | ~10K | 0.81× | |
| 35 | Delaware | ~4K | 0.81× | |
| 36 | South Dakota | ~3K | 0.80× | |
| 37 | Colorado | ~20K | 0.79× | |
| 38 | Oregon | ~10K | 0.78× | |
| 39 | Oklahoma | ~10K | 0.77× | |
| 40 | Louisiana | ~20K | 0.74× | |
| 41 | North Dakota | ~2K | 0.74× | |
| 42 | Tennessee | ~20K | 0.73× | |
| 43 | Nebraska | ~6K | 0.73× | |
| 44 | Minnesota | ~20K | 0.70× | |
| 45 | Alabama | ~20K | 0.70× | |
| 46 | Arizona | ~20K | 0.69× | |
| 47 | New Mexico | ~5K | 0.68× | |
| 48 | Idaho | ~5K | 0.67× | |
| 49 | Wisconsin | ~20K | 0.66× | |
| 50 | Kentucky | ~10K | 0.61× |
The strongest cross-interests of the CJ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Farid Bang | Music & Radio | 733.33× | ||
| 02 | Kollegah | Music & Radio | 660.00× | ||
| 03 | Dacia Lodgy | Cars & Mobility | 502.03× | ||
| 04 | Bushido | Music & Radio | 412.50× | ||
| 05 | Sido | Music & Radio | 395.31× | ||
| 06 | Nizi19 | Music & Radio | 287.01× | ||
| 07 | Wirtualna Polska | News | 190.16× | ||
| 08 | Deutschrap | Music & Radio | 123.66× | ||
| 09 | Tradesy | Shopping | 67.63× | ||
| 10 | Koreaboo | Internet & Social Media | 61.14× | ||
| 11 | Wizz Air | Travel & Leisure | 44.57× | ||
| 12 | Eintracht Frankfurt | Sports | 31.92× | ||
| 13 | RocketMan | Movies & TV | 28.85× | ||
| 14 | International education | Business & Career | 26.71× | ||
| 15 | Ko Samui | Travel & Leisure | 20.00× | ||
| 16 | Leicester City F.C. | Sports | 20.00× | ||
| 17 | Crystal Palace F.C. | Sports | 20.00× | ||
| 18 | Word search | Games | 18.37× | ||
| 19 | Rosie O'Donnell | Movies & TV | 14.26× | ||
| 20 | Bonsai | Home & Garden | 7.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.24× | |
| Luxury Orientation | PREMIUM | 1.94× | |
| Community Orientation | OPEN | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| DIY Mentality | THRILL | 0.88× | |
| Early Adopter Mentality | POWER | 0.91× |
CJ has an estimated audience of 1,682,808 people in United States, concentrated in California and Texas.
38.8% of CJ fans are female, 61.2% are male, with an average age of 33.1 years.
CJ fans show strongest brand affinity for Bushido (412.5×), Wirtualna Polska (190.16×), and Sido (395.31×) over the country average.
CJ fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond CJ itself, the audience over-indexes on Wirtualna Polska (190.16×), Sido (395.31×), Farid Bang (733.33×), and Kollegah (660×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for CJ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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