Tradesy Audience in United States

Tradesy logo

Tradesy has an estimated audience of 658,932 people in United States. 70.1% are female, 29.9% are male, average age 30.4. Top regions: California, Texas, New York. Top brand affinities: Wolf Creek (film), The RealReal, Depop, Richard Schiff, 1stdibs.

The average Tradesy fan in United States is 30.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wolf Creek (film), The RealReal, Depop, with strongest over-indexing on Wolf Creek (film) (556.05× the country average). Demographically, the Tradesy audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of Tradesy fans

Demographic split for Tradesy audience in United States
MetricValue
Female70.1%
Male29.9%
Average age30.4
Estimated audience size658,932

Audience persona

The typical Tradesy fan in United States is more female, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Wolf Creek (film).

Top regions in United States

Top regions ranked by reach for Tradesy in United States
RegionReachAffinity
California104,9361.45×
Texas67,6561.19×
New York62,8041.71×
Florida58,1971.3×
Georgia30,3071.49×
New Jersey29,1101.74×
Illinois27,4211.25×
Pennsylvania26,4841.19×
Maryland21,2281.87×
North Carolina20,0791.01×
Virginia17,8351.11×
Ohio17,2440.85×
Michigan17,1671×
Massachusetts15,9241.23×
Arizona15,2001.13×
Tennessee13,7491.04×
Washington13,0060.98×
Alabama12,5651.36×
Louisiana10,4881.23×
Missouri9,5470.9×
Colorado9,5110.92×
South Carolina9,3150.94×
Connecticut9,1421.38×
Indiana7,9800.66×
Oregon7,4910.99×
Nevada7,2491.14×
Mississippi6,6681.23×
Wisconsin6,5290.66×
Minnesota6,2180.66×
Oklahoma5,6150.77×
Kentucky5,4380.66×
Arkansas4,8300.89×
Kansas3,7540.72×
Utah3,3910.57×
Washington, District of Columbia3,3111.67×
Hawaii3,2121.13×
New Hampshire2,7911.07×
Iowa2,3760.44×
New Mexico2,2430.68×
Idaho2,1900.66×
Rhode Island2,1561.03×
Delaware1,9311.06×
West Virginia1,7780.58×
Nebraska1,6400.5×
Maine1,5490.66×
Montana1,2520.69×
South Dakota1,0180.67×
Alaska1,0140.72×
North Dakota9200.68×
Wyoming8220.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tradesy audience
BrandAffinityCategory
Wolf Creek (film)556.05×Movies & TV
The RealReal169.26×Fashion & Accessoires
Depop98.73×Fashion & Accessoires
Richard Schiff283.99×Movies & TV
1stdibs211.89×Shopping
Chalany High Heels235.93×Fashion & Accessoires
CJ67.63×Music & Radio
Bushido115.25×Music & Radio
Savvy82.39×Music & Radio
Verissimo (TV series)563.16×Movies & TV
Facultad De Medicina154×Business & Career
natural hair19.41×Beauty & Wellness
Vestiaire Collective79.74×Fashion & Accessoires
RIN67.45×Music & Radio
Tony Bianco107.87×Fashion & Accessoires
Karen Millen106.54×Fashion & Accessoires
Albert Einstein20×Technology & Electronics
Jules Verne71.72×Literature
University of Buenos Aires140.98×Business & Career
Human Hair Extensions19.63×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tradesy audience
TraitClusterScore
Luxury OrientationPREMIUM4.18
IndulgenceJOY2.4
Design AffinityPREMIUM2.25
Quality AwarenessPREMIUM1.79
CreativityOPEN1.59
Pet OwnershipJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Tradesy
CountryShare
United States91.4%
Canada2.3%
China1.6%

See Tradesy audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does Tradesy have in United States?

Tradesy has an estimated audience of 658,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Tradesy fans?

70.1% of Tradesy fans are female, 29.9% are male, with an average age of 30.4 years.

Which brands do Tradesy fans like most?

Tradesy fans show strongest brand affinity for Wolf Creek (film) (556.05×), The RealReal (169.26×), and Depop (98.73×) over the country average.

Where do Tradesy fans live in United States?

Tradesy fans in United States are most concentrated in California (reach 104,936), Texas (reach 67,656), and New York (reach 62,804). These three regions account for the largest share of the active audience.

What other brands do Tradesy fans also like?

Beyond Tradesy itself, the audience over-indexes on The RealReal (169.26×), Depop (98.73×), Richard Schiff (283.99×), and 1stdibs (211.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tradesy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.