Savvy Audience in United States
Savvy has an estimated audience of 676,156 people in United States. 47.4% are female, 52.6% are male, average age 31.6. Top brand affinities: German hip hop, Tradesy, Snipes, Eintracht Frankfurt, Depop.
Top brand affinities include German hip hop, Tradesy, Snipes, with strongest over-indexing on German hip hop (383.16× the country average). Demographically, the Savvy audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Savvy fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 31.6 |
| Estimated audience size | 676,156 |
Audience persona
The typical Savvy fan in United States is balanced, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for German hip hop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| German hip hop | 383.16× | Music & Radio |
| Tradesy | 97.2× | Shopping |
| Snipes | 82.55× | Shopping |
| Eintracht Frankfurt | 57.7× | Sports |
| Depop | 13.33× | Fashion & Accessoires |
| Ice-T | 17.73× | Music & Radio |
| Autism Awareness | 8.04× | Health |
| Benno | 170.03× | Music & Radio |
| Hair Extensions | 4.91× | Beauty & Wellness |
| Google Images | 9.54× | Internet & Social Media |
| FIFA Club World Cup | 14.52× | Sports |
| Toyota Supra | 11.52× | Cars & Mobility |
| Hertha BSC | 40.84× | Sports |
| Houston Astros | 6.3× | Sports |
| Indeed.com | 3.01× | Business & Career |
| FIFA World Cup | 2.79× | Sports |
| Los Angeles Dodgers | 4.95× | Sports |
| Primark | 7.53× | Shopping |
| Diabetes mellitus awareness | 4.52× | Health |
| Kia Sportage | 13.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.81 |
| Travelling | THRILL | 1.79 |
| Sports Activity | POWER | 1.77 |
| Design Affinity | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| Japan | 10.1% |
| Colombia | 7.3% |
See Savvy audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Savvy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.