Savvy Audience in United States
Savvy has an estimated audience of 676,156 people in United States. 47.4% are female, 52.6% are male, average age 31.6. Top brand affinities: Progressive rock, Emperor Entertainment Group, Natural rubber, Bank account, UK garage.
Top brand affinities include Progressive rock, Emperor Entertainment Group, Natural rubber, with strongest over-indexing on Progressive rock (20× the country average). Demographically, the Savvy audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Savvy fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 31.6 |
| Estimated audience size | 676,156 |
Audience persona
The typical Savvy fan in United States is balanced, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 20× | Music & Radio |
| Emperor Entertainment Group | 57.7× | Business & Career |
| Natural rubber | 9.88× | Cars & Mobility |
| Bank account | 7.53× | Business & Career |
| UK garage | 15.01× | Music & Radio |
| Home equity | 5.3× | Home & Garden |
| Hebe | 14.51× | Home & Garden |
| Pro-Ject | 8.61× | Music & Radio |
| Buying and Selling Real Estate | 15.02× | Home & Garden |
| Iowa Hawkeyes | 14.54× | Sports |
| Penn & Teller | 14.46× | Movies & TV |
| Electrolyte | 8.1× | Health |
| Dental hygienist | 11.56× | Health |
| La Jolla | 14.62× | Travel & Leisure |
| Home construction | 1.9× | Home & Garden |
| Stamp collecting | 5.87× | Home & Garden |
| La Opinión | 8.44× | News |
| Combat sport | 1.77× | Sports |
| Laneige | 5.91× | Beauty & Wellness |
| Mount Kilimanjaro | 16.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.81 |
| Travelling | THRILL | 1.79 |
| Sports Activity | POWER | 1.77 |
| Design Affinity | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| Japan | 10.1% |
| Colombia | 7.3% |
See Savvy audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Savvy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.