Rascasse Audience Intelligence

Snipes Target Market in United States

A data profile of the people who buy, follow and care about Snipes in United States — modelled from more than twelve digital signal sources. Snipes has an estimated audience of 533,635 people in United States.

#3617among Brand in United States#498in Shopping

The average Snipes fan in United States is 24.9 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Michigan.

Top brand affinities include Conflict, Kim Gordon, Zoom (TV channel), with strongest over-indexing on Conflict (67.48× the country average).

Demographically, the Snipes audience skews more male with an average age of 24.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snipes fan in United States is more male, around 24.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Conflict.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snipes profile in United States.

Audience size
534K
in United States
Gender
38.9%♀
61.1% male
Age
24.9
average years
Country rank
#35269
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Snipes

38.9% are female, 61.1% are male, average age 24.9.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Snipes audience in United States
MetricValue
Female38.9%
Male61.1%
Average age24.9
Estimated audience size533,635
Fig. 03

Age distribution

Ø 24.9
average years
Age distribution of the Snipes audience in United States
Age bracketShare%
16-1966%
20-2918%
30-398%
40-495%
50+2%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Snipes audience comes from United States.

Worldwide audience distribution share by country for Snipes
CountryShare
Germany27.4%
United States21.4%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Snipes customers by region in United States
#RegionReachAffinity×
01Rhode Island~10K5.70×
02Connecticut~20K4.53×
03Michigan~40K3.21×
04New Jersey~40K3.19×
05Massachusetts~30K2.96×
06Maryland~30K2.89×
07Pennsylvania~50K2.82×
08New York~80K2.81×
09Washington, District of Columbia~4K2.39×
10South Carolina~10K1.87×
11Mississippi~8K1.81×
12Illinois~30K1.70×
13Indiana~10K1.31×
14North Carolina~20K1.17×
15Georgia~20K1.11×
16Louisiana~7K1.08×
17Delaware~1K0.94×
18Virginia~10K0.91×
19Ohio~10K0.79×
20Florida~30K0.70×
21Alabama~4K0.58×
22Kentucky~3K0.45×
23New Hampshire<1K0.38×
24Arkansas~2K0.36×
25West Virginia<1K0.35×
26Wisconsin~3K0.34×
27Tennessee~3K0.33×
28Alaska<1K0.33×
29Vermont<1K0.33×
30North Dakota<1K0.32×
31Texas~10K0.31×
32Missouri~3K0.31×
33South Dakota<1K0.30×
34Montana<1K0.28×
35Maine<1K0.26×
36Oklahoma~1K0.24×
37Iowa~1K0.24×
38Kansas~1K0.24×
39Nebraska<1K0.24×
40Idaho<1K0.23×
41Hawaii<1K0.23×
42Utah~1K0.21×
43New Mexico<1K0.21×
44Washington~2K0.19×
45Minnesota~1K0.19×
46Nevada<1K0.19×
47Oregon~1K0.18×
48Arizona~2K0.16×
49Colorado~1K0.16×
50California~8K0.14×
Fig. 06

Affinity by region

Affinity by region — Snipes, United States
0.14×1.00×5.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snipes audience
#·InterestCategoryAffinity×
01DeutschrapMusic & Radio70.12×
02ConflictMusic & Radio67.48×
03Kim GordonMusic & Radio65.31×
04Top BoyMovies & TV60.59×
05AZ AlkmaarSports45.98×
06BushidoMusic & Radio44.14×
07SavvyMusic & Radio43.72×
08Streetwear ShopFashion & Accessoires23.32×
09HE/ROMusic & Radio18.76×
10Bruegger's BagelsFood & Beverages17.81×
11DepopFashion & Accessoires12.85×
12Girl powerPolitics & Society12.12×
13Human Hair ExtensionsBeauty & Wellness10.80×
14Capital (radio network)Music & Radio10.78×
15Runway (fashion)Fashion & Accessoires9.48×
16Zoom (TV channel)Technology & Electronics8.10×
17United States Air ForcePolitics & Society6.62×
18YouTube MusicInternet & Social Media3.85×
19AudienceBusiness & Career3.42×
20FIFA World Cup 2026Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snipes audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.88×
Luxury OrientationPREMIUM1.06×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snipes audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.16×
Convenience OrientationPREMIUM0.35×
IndividualismJOY0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Snipes's target market in United States?

Snipes's target market in United States covers an estimated 533,635 people, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Snipes customers?

38.9% of the Snipes audience are female, 61.1% are male, with an average age of 24.9 years.

03

Which brands do Snipes fans like most?

Snipes fans show strongest brand affinity for Conflict (67.48×), Kim Gordon (65.31×), and Zoom (TV channel) (8.1×) over the country average.

04

Where do Snipes fans live in United States?

Snipes fans in United States are most concentrated in New York (reach ~80K), Pennsylvania (reach ~50K), and Michigan (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Snipes fans also like?

Beyond Snipes itself, the audience over-indexes on Kim Gordon (65.31×), Zoom (TV channel) (8.1×), Savvy (43.72×), and Top Boy (60.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Snipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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