Rascasse Audience Intelligence

Bruegger's Bagels Target Market in United States

A data profile of the people who buy, follow and care about Bruegger's Bagels in United States — modelled from more than twelve digital signal sources. Bruegger's Bagels has an estimated audience of 1,517,550 people in United States.

#79among Restaurants in United States#1829among Brand in United States#1040in Food & Beverages

The average Bruegger's Bagels fan in United States is 33.0 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, North Carolina, California.

Top brand affinities include Psychedelic music, Andrew Dice Clay, Jawbreaker (film), with strongest over-indexing on Psychedelic music (37.07× the country average).

Demographically, the Bruegger's Bagels audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bruegger's Bagels fan in United States is balanced, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Psychedelic music.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruegger's Bagels profile in United States.

Audience size
1.5M
in United States
Gender
51.1%♀
48.9% male
Age
33.0
average years
Country rank
#17611
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bruegger's Bagels

51.1% are female, 48.9% are male, average age 33.0.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Bruegger's Bagels audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.0
Estimated audience size1,517,550
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Bruegger's Bagels audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3915%
40-4913%
50+13%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Bruegger's Bagels audience comes from United States.

Worldwide audience distribution share by country for Bruegger's Bagels
CountryShare
United States96.8%
Canada0.5%
Brazil0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruegger's Bagels audience in United States is strongest.

Fig. 05

Top regions by affinity

Bruegger's Bagels customers by region in United States
#RegionReachAffinity×
01Minnesota~200K10.42×
02Iowa~60K4.82×
03North Carolina~200K4.42×
04Connecticut~60K4.11×
05Massachusetts~100K3.69×
06Nebraska~30K3.47×
07Ohio~100K2.71×
08Arizona~70K2.32×
09New York~200K1.75×
10Pennsylvania~90K1.75×
11Wisconsin~40K1.60×
12South Carolina~30K1.29×
13Michigan~50K1.25×
14Vermont~3K1.24×
15California~200K1.06×
16Kentucky~20K0.91×
17Alaska~3K0.85×
18Wyoming~2K0.85×
19Montana~3K0.77×
20Mississippi~9K0.72×
21Idaho~5K0.70×
22Hawaii~5K0.68×
23Delaware~3K0.68×
24New Mexico~5K0.67×
25Arkansas~8K0.65×
26South Dakota~2K0.62×
27Tennessee~20K0.59×
28Oklahoma~10K0.59×
29Louisiana~10K0.57×
30Alabama~10K0.53×
31Maine~3K0.51×
32West Virginia~4K0.50×
33Rhode Island~2K0.50×
34Utah~7K0.47×
35Washington, District of Columbia~2K0.46×
36New Hampshire~3K0.45×
37Kansas~5K0.43×
38Oregon~7K0.40×
39Missouri~8K0.32×
40Nevada~5K0.31×
41Maryland~8K0.28×
42Washington~8K0.27×
43Colorado~6K0.26×
44Florida~30K0.25×
45Indiana~7K0.25×
46Virginia~9K0.23×
47Illinois~10K0.19×
48Georgia~9K0.19×
49New Jersey~8K0.19×
50Texas~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Bruegger's Bagels, United States
0.15×1.00×10.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bruegger's Bagels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bruegger's Bagels audience
#·InterestCategoryAffinity×
01Psychedelic musicMusic & Radio37.07×
02Royal StagFood & Beverages36.50×
03Jawbreaker (film)Movies & TV30.96×
04Andrew Dice ClayMovies & TV25.82×
05Rollins CollegeBusiness & Career23.79×
06Blenders PrideFood & Beverages18.99×
07Black MarbleMusic & Radio18.66×
08Jones SodaFood & Beverages11.63×
09Bob EvansFood & Beverages4.50×
10Holland TaylorMovies & TV4.46×
11Miss AMusic & Radio3.91×
12FantaFood & Beverages3.46×
13Hans ZimmerMusic & Radio3.27×
14Sara GilbertMovies & TV3.17×
15PENTAGONMusic & Radio2.95×
16MoonshineFood & Beverages2.73×
17Einstein Bros. BagelsFood & Beverages2.09×
18Noodles & CompanyFood & Beverages1.88×
19MotelTravel & Leisure1.86×
20Love & SexKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bruegger's Bagels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bruegger's Bagels audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.30×
Luxury OrientationPREMIUM0.29×
SustainabilityBALANCE0.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bruegger's Bagels audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.10×
TraditionCONSERVATISM0.12×
Community OrientationOPEN0.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bruegger's Bagels's target market in United States?

Bruegger's Bagels's target market in United States covers an estimated 1,517,550 people, concentrated in Minnesota and North Carolina.

02

What is the gender split and age of Bruegger's Bagels customers?

51.1% of the Bruegger's Bagels audience are female, 48.9% are male, with an average age of 33.0 years.

03

Which brands do Bruegger's Bagels fans like most?

Bruegger's Bagels fans show strongest brand affinity for Psychedelic music (37.07×), Andrew Dice Clay (25.82×), and Jawbreaker (film) (30.96×) over the country average.

04

Where do Bruegger's Bagels fans live in United States?

Bruegger's Bagels fans in United States are most concentrated in Minnesota (reach ~200K), North Carolina (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bruegger's Bagels fans also like?

Beyond Bruegger's Bagels itself, the audience over-indexes on Andrew Dice Clay (25.82×), Jawbreaker (film) (30.96×), Bob Evans (4.5×), and Rollins College (23.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bruegger's Bagels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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