Bruegger's Bagels Audience in United States

Bruegger's Bagels logo

Bruegger's Bagels has an estimated audience of 1,554,739 people in United States. 51.1% are female, 48.9% are male, average age 33.0. Top regions: Minnesota, North Carolina, California. Top brand affinities: Psychedelic music, Andrew Dice Clay, Jawbreaker (film), Bob Evans, Rollins College.

The average Bruegger's Bagels fan in United States is 33.0 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, North Carolina, California. Top brand affinities include Psychedelic music, Andrew Dice Clay, Jawbreaker (film), with strongest over-indexing on Psychedelic music (37.07× the country average). Demographically, the Bruegger's Bagels audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Bruegger's Bagels fans

Demographic split for Bruegger's Bagels audience in United States
MetricValue
Female51.1%
Male48.9%
Average age33.0
Estimated audience size1,554,739

Audience persona

The typical Bruegger's Bagels fan in United States is balanced, around 33.0 years old, with strong Pet Ownership tendencies and a notable affinity for Psychedelic music.

Top regions in United States

Top regions ranked by reach for Bruegger's Bagels in United States
RegionReachAffinity
Minnesota230,86610.36×
North Carolina213,0584.55×
California184,9561.08×
New York156,4981.8×
Ohio144,9483.03×
Massachusetts110,9513.62×
Pennsylvania91,6011.75×
Arizona72,6772.29×
Connecticut62,8034.03×
Michigan58,4581.44×
Iowa54,0884.22×
Wisconsin37,4881.6×
South Carolina30,2061.29×
Florida30,0320.29×
Nebraska27,5713.54×
Kentucky19,6161.01×
Tennessee19,1950.62×
Texas17,3840.13×
Alabama9,7550.45×
Illinois7,7130.15×
Colorado7,5270.31×
Virginia6,7220.18×
Georgia3,4790.07×
New Jersey3,3630.09×
Vermont3,2091.18×
Indiana2,6810.09×
New Hampshire1,8090.3×
Nevada1,7140.11×
Maryland1,5910.06×
Washington1,5500.05×
Missouri1,4460.06×
Kansas9040.07×
Oregon8280.05×
West Virginia7930.11×
Rhode Island6910.14×
Utah6000.04×
Maine5760.1×
Washington, District of Columbia5600.12×
Louisiana5110.03×
North Dakota4790.15×
Oklahoma4750.03×
South Dakota3980.11×
Arkansas3930.03×
Mississippi2880.02×
New Mexico2700.03×
Idaho2670.03×
Delaware2270.05×
Hawaii2200.03×
Montana1760.04×
Alaska1210.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bruegger's Bagels audience
BrandAffinityCategory
Psychedelic music37.07×Music & Radio
Andrew Dice Clay25.82×Movies & TV
Jawbreaker (film)30.96×Movies & TV
Bob Evans4.5×Food & Beverages
Rollins College23.79×Business & Career
Royal Stag36.5×Food & Beverages
Black Marble18.66×Music & Radio
Jones Soda11.63×Food & Beverages
Holland Taylor4.46×Movies & TV
Miss A3.91×Music & Radio
PENTAGON2.95×Music & Radio
Hans Zimmer3.27×Music & Radio
Noodles & Company1.88×Food & Beverages
Moonshine2.73×Food & Beverages
Einstein Bros. Bagels2.09×Food & Beverages
Love & Sex1.56×Kids & Family
Blenders Pride18.99×Food & Beverages
Motel1.86×Travel & Leisure
Sara Gilbert3.17×Movies & TV
Fanta3.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bruegger's Bagels audience
TraitClusterScore
Pet OwnershipJOY1.43
Convenience OrientationPREMIUM1.26
CreativityOPEN1.18
Price SensitivityPREMIUM1.16
IndulgenceJOY1.15
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Bruegger's Bagels
CountryShare
United States96.9%
Canada0.5%
Brazil0.5%

See Bruegger's Bagels audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Bruegger's Bagels have in United States?

Bruegger's Bagels has an estimated audience of 1,554,739 people in United States, concentrated in Minnesota and North Carolina.

What is the gender split and age of Bruegger's Bagels fans?

51.1% of Bruegger's Bagels fans are female, 48.9% are male, with an average age of 33.0 years.

Which brands do Bruegger's Bagels fans like most?

Bruegger's Bagels fans show strongest brand affinity for Psychedelic music (37.07×), Andrew Dice Clay (25.82×), and Jawbreaker (film) (30.96×) over the country average.

Where do Bruegger's Bagels fans live in United States?

Bruegger's Bagels fans in United States are most concentrated in Minnesota (reach 230,866), North Carolina (reach 213,058), and California (reach 184,956). These three regions account for the largest share of the active audience.

What other brands do Bruegger's Bagels fans also like?

Beyond Bruegger's Bagels itself, the audience over-indexes on Andrew Dice Clay (25.82×), Jawbreaker (film) (30.96×), Bob Evans (4.5×), and Rollins College (23.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bruegger's Bagels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.