Rascasse Audience Intelligence

Jones Soda Target Market in United States

A data profile of the people who buy, follow and care about Jones Soda in United States — modelled from more than twelve digital signal sources. Jones Soda has an estimated audience of 286,613 people in United States.

#81among Beverage in United States#5126among Brand in United States#2545in Food & Beverages

The average Jones Soda fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Tonic water, Moonshine, Orient Express, with strongest over-indexing on Tonic water (64.29× the country average).

Demographically, the Jones Soda audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jones Soda fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Tonic water.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jones Soda profile in United States.

Audience size
287K
in United States
Gender
44.6%♀
55.4% male
Age
36.9
average years
Country rank
#49474
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jones Soda

44.6% are female, 55.4% are male, average age 36.9.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Jones Soda audience in United States
MetricValue
Female44.6%
Male55.4%
Average age36.9
Estimated audience size286,613
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Jones Soda audience in United States
Age bracketShare%
16-1923%
20-2925%
30-3919%
40-4916%
50+17%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Jones Soda audience comes from United States.

Worldwide audience distribution share by country for Jones Soda
CountryShare
United States74.4%
Canada12.2%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jones Soda audience in United States is strongest.

Fig. 05

Top regions by affinity

Jones Soda customers by region in United States
#RegionReachAffinity×
01Washington~10K2.28×
02Oregon~6K1.76×
03Idaho~2K1.57×
04Michigan~10K1.53×
05Maine~1K1.40×
06Utah~3K1.34×
07Nebraska~2K1.29×
08Kentucky~4K1.27×
09Alaska<1K1.26×
10Indiana~6K1.25×
11Montana<1K1.24×
12Nevada~3K1.20×
13Missouri~5K1.19×
14North Dakota<1K1.19×
15West Virginia~2K1.18×
16South Dakota<1K1.18×
17Wyoming<1K1.16×
18Oklahoma~3K1.11×
19Iowa~3K1.11×
20Kansas~2K1.11×
21Arkansas~2K1.04×
22Colorado~4K1.03×
23Arizona~6K1.02×
24New Mexico~1K1.00×
25Wisconsin~4K0.99×
26Alabama~4K0.99×
27Ohio~8K0.98×
28New Hampshire~1K0.98×
29Tennessee~5K0.96×
30Illinois~8K0.90×
31Minnesota~4K0.89×
32California~30K0.87×
33Pennsylvania~8K0.86×
34Hawaii~1K0.85×
35Maryland~4K0.82×
36Connecticut~2K0.78×
37Mississippi~2K0.78×
38Louisiana~3K0.77×
39Rhode Island<1K0.75×
40Delaware<1K0.73×
41Virginia~5K0.72×
42South Carolina~3K0.71×
43Texas~20K0.68×
44Georgia~6K0.67×
45North Carolina~6K0.67×
46Massachusetts~4K0.67×
47Washington, District of Columbia<1K0.67×
48Florida~10K0.63×
49New York~9K0.59×
50New Jersey~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Jones Soda, United States
0.58×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jones Soda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jones Soda audience
#·InterestCategoryAffinity×
01Tonic waterFood & Beverages64.29×
02Orient ExpressCars & Mobility54.40×
03SpeedwayCars & Mobility28.38×
04MoonshineFood & Beverages26.64×
05JarritosFood & Beverages20.53×
06SanrioBusiness & Career10.53×
07Randy JacksonMovies & TV9.46×
08Soft drinksFood & Beverages6.48×
09Discount TireShopping4.04×
10United Parcel ServiceBusiness & Career3.87×
11SubwayFood & Beverages3.40×
12Planet FitnessSports3.12×
13Pizza HutFood & Beverages2.86×
14Burger KingFood & Beverages2.70×
15RedditInternet & Social Media2.61×
16McDonald'sFood & Beverages2.21×
17SmartphonesTechnology & Electronics1.87×
18Alcoholic beveragesFood & Beverages1.85×
19CookingFood & Beverages1.58×
20Donald TrumpPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jones Soda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jones Soda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Convenience OrientationPREMIUM1.67×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jones Soda audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.60×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jones Soda's target market in United States?

Jones Soda's target market in United States covers an estimated 286,613 people, concentrated in California and Texas.

02

What is the gender split and age of Jones Soda customers?

44.6% of the Jones Soda audience are female, 55.4% are male, with an average age of 36.9 years.

03

Which brands do Jones Soda fans like most?

Jones Soda fans show strongest brand affinity for Tonic water (64.29×), Moonshine (26.64×), and Orient Express (54.4×) over the country average.

04

Where do Jones Soda fans live in United States?

Jones Soda fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Washington (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Jones Soda fans also like?

Beyond Jones Soda itself, the audience over-indexes on Moonshine (26.64×), Orient Express (54.4×), Soft drinks (6.48×), and Subway (3.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jones Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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