Jones Soda Audience in United States

Jones Soda has an estimated audience of 275,369 people in United States. 44.6% are female, 55.4% are male, average age 36.9. Top regions: California, Texas, Washington. Top brand affinities: Bruegger's Bagels, Tonic water, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Jones Soda fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Bruegger's Bagels, Tonic water, Autism Awareness, with strongest over-indexing on Bruegger's Bagels (76.3× the country average). Demographically, the Jones Soda audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

Demographics of Jones Soda fans

Demographic split for Jones Soda audience in United States
MetricValue
Female44.6%
Male55.4%
Average age36.9
Estimated audience size275,369

Audience persona

The typical Jones Soda fan in United States is more male, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bruegger's Bagels.

Top regions in United States

Top regions ranked by reach for Jones Soda in United States
RegionReachAffinity
California28,0010.92×
Texas16,1610.68×
Washington14,7532.67×
Michigan11,6261.61×
Florida11,3310.61×
New York9,3750.61×
Illinois8,5310.93×
Ohio8,0370.95×
Pennsylvania7,8540.85×
Indiana6,1081.21×
Oregon5,8751.86×
Arizona5,8221.04×
Missouri5,7011.28×
Georgia5,6410.67×
North Carolina5,4660.66×
Tennessee5,3050.96×
Kentucky4,6301.34×
Virginia4,5890.68×
Maryland4,5520.96×
Colorado4,2190.97×
New Jersey3,9290.56×
Alabama3,8581×
Massachusetts3,6480.67×
Wisconsin3,5990.87×
Minnesota3,5720.91×
Utah3,2441.32×
Oklahoma3,1241.02×
Nevada2,9721.12×
South Carolina2,5790.62×
Louisiana2,5750.73×
Iowa2,5561.13×
Kansas2,5031.15×
Arkansas2,3911.05×
Idaho2,0111.46×
Connecticut1,9260.7×
Nebraska1,7851.29×
Maine1,5331.55×
Mississippi1,5070.66×
West Virginia1,1730.91×
New Mexico1,1270.82×
New Hampshire1,0540.97×
Hawaii9640.81×
Montana8501.11×
Alaska8071.37×
South Dakota7251.14×
North Dakota6541.16×
Rhode Island5440.62×
Washington, District of Columbia4890.59×
Delaware4240.56×
Wyoming3810.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jones Soda audience
BrandAffinityCategory
Bruegger's Bagels76.3×Food & Beverages
Tonic water80.23×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Orient Express51.98×Cars & Mobility
Income tax13.19×Business & Career
Planet Fitness4.17×Sports
Diaper bag5.45×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Sanrio11.68×Business & Career
Bass guitar3.57×Music & Radio
Soft drinks3.75×Food & Beverages
Pizza Hut2.51×Food & Beverages
Golf Channel3.46×Sports
Kia Sportage11.48×Cars & Mobility
Violin3.76×Music & Radio
Princess Polly5.65×Fashion & Accessoires
AutoZone2.12×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jones Soda audience
TraitClusterScore
Quality AwarenessPREMIUM1.3
Convenience OrientationPREMIUM1.25
PatriotismCONSERVATISM1.19
Early Adopter MentalityPOWER1.17
Pet OwnershipJOY1.09
LGBTQ+ IdentityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Jones Soda
CountryShare
United States74.0%
Canada12.2%
United Kingdom3.7%

See Jones Soda audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Jones Soda have in United States?

Jones Soda has an estimated audience of 275,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Jones Soda fans?

44.6% of Jones Soda fans are female, 55.4% are male, with an average age of 36.9 years.

Which brands do Jones Soda fans like most?

Jones Soda fans show strongest brand affinity for Bruegger's Bagels (76.3×), Tonic water (80.23×), and Autism Awareness (19.03×) over the country average.

Where do Jones Soda fans live in United States?

Jones Soda fans in United States are most concentrated in California (reach 28,001), Texas (reach 16,161), and Washington (reach 14,753). These three regions account for the largest share of the active audience.

What other brands do Jones Soda fans also like?

Beyond Jones Soda itself, the audience over-indexes on Tonic water (80.23×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jones Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.