Rascasse Audience Intelligence

Moonshine Audience in United States

A data profile of the people who buy, follow and care about Moonshine in United States — modelled from more than twelve digital signal sources. Moonshine has an estimated audience of 2,613,716 people in United States.

#5494among Topic in United States#704in Food & Beverages

The average Moonshine fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Braveheart, Miss A, PENTAGON, with strongest over-indexing on Braveheart (30.77× the country average).

Demographically, the Moonshine audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moonshine fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Braveheart.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moonshine profile in United States.

Audience size
2.6M
in United States
Gender
36.5%♀
63.5% male
Age
41.9
average years
Country rank
#11514
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moonshine fans

36.5% are female, 63.5% are male, average age 41.9.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Moonshine audience in United States
MetricValue
Female36.5%
Male63.5%
Average age41.9
Estimated audience size2,613,716
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Moonshine audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4923%
50+23%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Moonshine audience comes from United States.

Worldwide audience distribution share by country for Moonshine
CountryShare
United States60.3%
United Kingdom5.4%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moonshine audience in United States is strongest.

Fig. 05

Top regions by affinity

Moonshine fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K2.28×
02Texas~300K1.45×
03Rhode Island~10K1.35×
04Alabama~50K1.28×
05Mississippi~30K1.27×
06Georgia~100K1.25×
07North Carolina~100K1.21×
08Illinois~100K1.20×
09Louisiana~40K1.20×
10West Virginia~10K1.20×
11Kentucky~40K1.18×
12California~300K1.17×
13South Carolina~50K1.14×
14Arkansas~20K1.14×
15Indiana~50K1.08×
16Florida~200K1.06×
17New Hampshire~10K1.06×
18Hawaii~10K1.05×
19Oklahoma~30K1.02×
20Nevada~30K1.01×
21Maryland~40K0.99×
22New Mexico~10K0.98×
23Virginia~60K0.97×
24Arizona~50K0.96×
25Kansas~20K0.95×
26New Jersey~60K0.94×
27Delaware~7K0.94×
28Pennsylvania~80K0.92×
29Missouri~40K0.92×
30Michigan~60K0.91×
31Massachusetts~50K0.91×
32Connecticut~20K0.91×
33Washington, District of Columbia~7K0.90×
34Alaska~5K0.90×
35Ohio~70K0.89×
36Washington~50K0.87×
37New York~100K0.86×
38Colorado~30K0.84×
39Iowa~20K0.84×
40Nebraska~10K0.84×
41South Dakota~5K0.83×
42Maine~8K0.82×
43North Dakota~4K0.82×
44Wisconsin~30K0.80×
45Oregon~20K0.79×
46Idaho~10K0.78×
47Vermont~4K0.77×
48Montana~6K0.76×
49Minnesota~30K0.71×
50Utah~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Moonshine, United States
0.70×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moonshine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moonshine audience
#·InterestCategoryAffinity×
01BraveheartMovies & TV30.77×
02Jones SodaFood & Beverages26.64×
03Miss AMusic & Radio24.35×
04Gustavo CeratiMusic & Radio23.95×
052PMMusic & Radio21.45×
06PENTAGONMusic & Radio19.04×
07Bruegger's BagelsFood & Beverages16.02×
08Bud LightFood & Beverages11.95×
09Michelob ULTRAFood & Beverages9.87×
10Gatlinburg, TennesseeTravel & Leisure8.75×
11CanvaTechnology & Electronics5.05×
12Great DepressionPolitics & Society4.49×
13Advance Auto PartsCars & Mobility3.33×
14Panda ExpressFood & Beverages3.11×
15WhiskyFood & Beverages2.94×
16southwest airlinesTravel & Leisure2.35×
17Panera BreadFood & Beverages2.12×
18AutoZoneCars & Mobility2.06×
19Pizza HutFood & Beverages1.90×
20Burger KingFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moonshine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moonshine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.15×
ExtroversionTHRILL1.14×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moonshine audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Career OrientationPOWER0.81×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moonshine have in United States?

Moonshine has an estimated audience of 2,613,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moonshine fans?

36.5% of Moonshine fans are female, 63.5% are male, with an average age of 41.9 years.

03

Which brands do Moonshine fans like most?

Moonshine fans show strongest brand affinity for Braveheart (30.77×), Miss A (24.35×), and PENTAGON (19.04×) over the country average.

04

Where do Moonshine fans live in United States?

Moonshine fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Moonshine fans also like?

Beyond Moonshine itself, the audience over-indexes on Miss A (24.35×), PENTAGON (19.04×), Gatlinburg, Tennessee (8.75×), and Panda Express (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Moonshine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonshine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →