Moonshine Audience in United States

Moonshine logo

Moonshine has an estimated audience of 2,613,716 people in United States. 36.5% are female, 63.5% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: Braveheart, Miss A, PENTAGON, Gatlinburg, Tennessee, Panda Express.

The average Moonshine fan in United States is 41.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Braveheart, Miss A, PENTAGON, with strongest over-indexing on Braveheart (30.77× the country average). Demographically, the Moonshine audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Moonshine fans

Demographic split for Moonshine audience in United States
MetricValue
Female36.5%
Male63.5%
Average age41.9
Estimated audience size2,613,716

Audience persona

The typical Moonshine fan in United States is more male, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Braveheart.

Top regions in United States

Top regions ranked by reach for Moonshine in United States
RegionReachAffinity
Texas352,5801.57×
California349,4041.22×
Florida197,7931.12×
New York129,5260.89×
Tennessee122,3362.33×
Illinois105,4711.21×
Georgia104,8551.3×
North Carolina98,6501.25×
Pennsylvania82,5060.94×
Ohio76,0130.94×
New Jersey65,2920.98×
Michigan63,9240.94×
Virginia63,0920.99×
Indiana52,6791.1×
Arizona51,4960.96×
Massachusetts48,2790.94×
Alabama47,8561.31×
Washington46,1590.88×
Maryland45,4861.01×
South Carolina45,2651.15×
Louisiana41,6431.24×
Missouri39,8650.95×
Kentucky38,7281.18×
Colorado35,9730.87×
Wisconsin31,0050.79×
Oklahoma30,9791.07×
Mississippi27,0161.25×
Minnesota25,8950.69×
Nevada25,5871.01×
Arkansas25,1991.17×
Connecticut23,8850.91×
Oregon23,6270.79×
Kansas19,3270.94×
Iowa17,7200.82×
Utah15,8240.68×
West Virginia14,1351.16×
New Mexico12,5800.96×
Hawaii12,0951.08×
Rhode Island11,0141.32×
Nebraska10,6340.81×
Idaho9,3060.71×
New Hampshire8,1290.79×
Maine7,1700.77×
Washington, District of Columbia7,1490.91×
Delaware6,2540.87×
Montana4,7990.66×
Alaska4,4460.8×
South Dakota4,3950.73×
North Dakota3,7910.71×
Vermont3,0300.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moonshine audience
BrandAffinityCategory
Braveheart30.77×Movies & TV
Miss A24.35×Music & Radio
PENTAGON19.04×Music & Radio
Gatlinburg, Tennessee8.75×Travel & Leisure
Panda Express3.11×Food & Beverages
Bruegger's Bagels16.02×Food & Beverages
2PM21.45×Music & Radio
Canva5.05×Technology & Electronics
Advance Auto Parts3.33×Cars & Mobility
AutoZone2.06×Cars & Mobility
Whisky2.94×Food & Beverages
Bud Light11.95×Food & Beverages
Pizza Hut1.9×Food & Beverages
Michelob ULTRA9.87×Food & Beverages
Burger King1.9×Food & Beverages
Jones Soda26.64×Food & Beverages
Gustavo Cerati23.95×Music & Radio
southwest airlines2.35×Travel & Leisure
Great Depression4.49×Politics & Society
Panera Bread2.12×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moonshine audience
TraitClusterScore
Risk AppetiteTHRILL1.96
IndulgenceJOY1.47
ExtroversionTHRILL1.42
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.3
PatriotismCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Moonshine
CountryShare
United States60.9%
United Kingdom5.5%
Canada4.6%

See Moonshine audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Moonshine have in United States?

Moonshine has an estimated audience of 2,613,716 people in United States, concentrated in Texas and California.

What is the gender split and age of Moonshine fans?

36.5% of Moonshine fans are female, 63.5% are male, with an average age of 41.9 years.

Which brands do Moonshine fans like most?

Moonshine fans show strongest brand affinity for Braveheart (30.77×), Miss A (24.35×), and PENTAGON (19.04×) over the country average.

Where do Moonshine fans live in United States?

Moonshine fans in United States are most concentrated in Texas (reach 352,580), California (reach 349,404), and Florida (reach 197,793). These three regions account for the largest share of the active audience.

What other brands do Moonshine fans also like?

Beyond Moonshine itself, the audience over-indexes on Miss A (24.35×), PENTAGON (19.04×), Gatlinburg, Tennessee (8.75×), and Panda Express (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moonshine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.