A data profile of the people who buy, follow and care about 2PM in United States — modelled from more than twelve digital signal sources. 2PM has an estimated audience of 679,422 people in United States.
The average 2PM fan in United States is 40.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the 2PM profile in United States.
63.5% are female, 36.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.0 |
| Estimated audience size | 679,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide 2PM audience comes from United States.
| Country | Share |
|---|---|
| Japan | 35.6% |
| United States | 16.1% |
| United Kingdom | 4.2% |
Where the 2PM audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~7K | 2.66× | |
| 02 | California | ~100K | 1.77× | |
| 03 | Washington | ~20K | 1.40× | |
| 04 | Texas | ~80K | 1.36× | |
| 05 | New Jersey | ~20K | 1.30× | |
| 06 | Maryland | ~10K | 1.29× | |
| 07 | Georgia | ~30K | 1.28× | |
| 08 | New York | ~50K | 1.26× | |
| 09 | Virginia | ~20K | 1.24× | |
| 10 | Nevada | ~8K | 1.21× | |
| 11 | Illinois | ~20K | 1.13× | |
| 12 | Minnesota | ~10K | 1.10× | |
| 13 | Arizona | ~10K | 1.09× | |
| 14 | North Carolina | ~20K | 1.08× | |
| 15 | Massachusetts | ~10K | 1.07× | |
| 16 | Utah | ~6K | 1.07× | |
| 17 | Florida | ~50K | 1.04× | |
| 18 | Kentucky | ~8K | 1.00× | |
| 19 | Louisiana | ~8K | 0.98× | |
| 20 | Oregon | ~7K | 0.98× | |
| 21 | Oklahoma | ~7K | 0.98× | |
| 22 | Arkansas | ~5K | 0.97× | |
| 23 | Kansas | ~5K | 0.97× | |
| 24 | Washington, District of Columbia | ~2K | 0.97× | |
| 25 | Delaware | ~2K | 0.97× | |
| 26 | Alaska | ~1K | 0.96× | |
| 27 | Indiana | ~10K | 0.95× | |
| 28 | Mississippi | ~5K | 0.94× | |
| 29 | New Mexico | ~3K | 0.93× | |
| 30 | Tennessee | ~10K | 0.92× | |
| 31 | Alabama | ~8K | 0.92× | |
| 32 | Rhode Island | ~2K | 0.92× | |
| 33 | Connecticut | ~6K | 0.91× | |
| 34 | South Carolina | ~9K | 0.90× | |
| 35 | South Dakota | ~1K | 0.90× | |
| 36 | North Dakota | ~1K | 0.90× | |
| 37 | Pennsylvania | ~20K | 0.89× | |
| 38 | Vermont | ~1K | 0.89× | |
| 39 | Ohio | ~20K | 0.88× | |
| 40 | Michigan | ~10K | 0.88× | |
| 41 | Nebraska | ~3K | 0.88× | |
| 42 | Idaho | ~3K | 0.87× | |
| 43 | West Virginia | ~3K | 0.86× | |
| 44 | Missouri | ~9K | 0.85× | |
| 45 | Iowa | ~5K | 0.85× | |
| 46 | Montana | ~2K | 0.85× | |
| 47 | New Hampshire | ~2K | 0.83× | |
| 48 | Maine | ~2K | 0.83× | |
| 49 | Colorado | ~8K | 0.82× | |
| 50 | Wisconsin | ~8K | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 2PM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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