Braveheart Audience in United States

Braveheart logo

Braveheart has an estimated audience of 2,059,406 people in United States. 30.0% are female, 70.0% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Excalibur (film), Apocalypse Now, Ewan McGregor, Gregory Isaacs, Liam Neeson.

The average Braveheart fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Excalibur (film), Apocalypse Now, Ewan McGregor, with strongest over-indexing on Excalibur (film) (144.44× the country average). Demographically, the Braveheart audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Braveheart fans

Demographic split for Braveheart audience in United States
MetricValue
Female30.0%
Male70.0%
Average age43.0
Estimated audience size2,059,406

Audience persona

The typical Braveheart fan in United States is more male, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Excalibur (film).

Top regions in United States

Top regions ranked by reach for Braveheart in United States
RegionReachAffinity
California216,9080.96×
Texas185,4331.05×
Florida124,3000.89×
New York105,5470.92×
Pennsylvania73,7681.06×
Illinois69,0101.01×
Ohio63,2701×
North Carolina56,1310.91×
Georgia54,8720.86×
Michigan54,0441×
Virginia51,1491.02×
New Jersey46,5690.89×
Washington45,7141.11×
Massachusetts44,7091.1×
Tennessee42,9161.04×
Arizona40,5110.96×
Indiana37,5931×
Colorado37,0711.14×
Missouri35,3521.06×
Minnesota28,8350.98×
Maryland28,8330.81×
Utah28,5191.55×
Wisconsin28,4770.92×
Kentucky27,8501.08×
South Carolina27,6230.89×
Oregon26,0821.1×
Oklahoma25,9411.13×
Alabama25,0660.87×
Louisiana23,1180.87×
Connecticut19,3830.94×
Nevada17,4550.88×
Kansas17,2121.06×
Arkansas17,2101.01×
Iowa16,4430.97×
Idaho14,1151.37×
Mississippi13,7150.81×
Nebraska10,3341×
New Mexico9,8640.96×
West Virginia9,0810.95×
New Hampshire8,6291.06×
Hawaii7,8450.89×
Maine7,5211.02×
Montana7,5101.31×
Rhode Island5,6580.86×
Washington, District of Columbia5,3700.87×
Alaska5,0261.14×
South Dakota4,6180.97×
Delaware4,2600.75×
North Dakota3,9740.94×
Wyoming3,5401.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Braveheart audience
BrandAffinityCategory
Excalibur (film)144.44×Movies & TV
Apocalypse Now48.95×Movies & TV
Ewan McGregor40.51×Movies & TV
Gregory Isaacs277.85×Music & Radio
Liam Neeson23.15×Movies & TV
Jarhead (film)65.72×Movies & TV
Terminator (franchise)39.82×Movies & TV
Zero Dark Thirty47.04×Movies & TV
We Were Soldiers69.01×Movies & TV
Hacksaw Ridge33.74×Movies & TV
Armageddon (1998 film)38.25×Movies & TV
Tears of the Sun83.27×Movies & TV
Saving Private Ryan28.47×Movies & TV
The Curious Case of Benjamin Button (film)68.95×Movies & TV
Mel Gibson19.54×Movies & TV
Top Gun19.89×Movies & TV
University of St Andrews64.2×Business & Career
Platoon (film)38.33×Movies & TV
Cardinals11.69×Music & Radio
University of Stirling96.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Braveheart audience
TraitClusterScore
ExtroversionTHRILL1.3
TraditionCONSERVATISM1.2
Risk AppetiteTHRILL1.15
PatriotismCONSERVATISM1.13
IndividualismJOY1.1
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Braveheart
CountryShare
United States27.8%
United Kingdom9.1%
Germany9.0%

See Braveheart audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Braveheart have in United States?

Braveheart has an estimated audience of 2,059,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Braveheart fans?

30.0% of Braveheart fans are female, 70.0% are male, with an average age of 43.0 years.

Which brands do Braveheart fans like most?

Braveheart fans show strongest brand affinity for Excalibur (film) (144.44×), Apocalypse Now (48.95×), and Ewan McGregor (40.51×) over the country average.

Where do Braveheart fans live in United States?

Braveheart fans in United States are most concentrated in California (reach 216,908), Texas (reach 185,433), and Florida (reach 124,300). These three regions account for the largest share of the active audience.

What other brands do Braveheart fans also like?

Beyond Braveheart itself, the audience over-indexes on Apocalypse Now (48.95×), Ewan McGregor (40.51×), Gregory Isaacs (277.85×), and Liam Neeson (23.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Braveheart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.