We Were Soldiers Audience in United States

We Were Soldiers logo

We Were Soldiers has an estimated audience of 825,644 people in United States. 23.4% are female, 76.6% are male, average age 49.4. Top regions: Texas, California, Florida. Top brand affinities: Mel Gibson, Zero Dark Thirty, Rebecca Hall, Braveheart, HostGator.

The average We Were Soldiers fan in United States is 49.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mel Gibson, Zero Dark Thirty, Rebecca Hall, with strongest over-indexing on Mel Gibson (65.25× the country average). Demographically, the We Were Soldiers audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of We Were Soldiers fans

Demographic split for We Were Soldiers audience in United States
MetricValue
Female23.4%
Male76.6%
Average age49.4
Estimated audience size825,644

Audience persona

The typical We Were Soldiers fan in United States is more male, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for Mel Gibson.

Top regions in United States

Top regions ranked by reach for We Were Soldiers in United States
RegionReachAffinity
Texas70,0230.99×
California66,8100.74×
Florida43,2140.77×
New York30,3610.66×
Ohio26,5181.04×
Pennsylvania26,2950.95×
Georgia25,4321×
North Carolina24,8511×
Illinois23,1760.84×
Michigan19,5540.91×
Virginia18,7130.93×
Tennessee18,4181.11×
Indiana16,2261.08×
Missouri15,8991.19×
Arizona15,7340.93×
Washington14,8590.9×
Alabama14,1091.22×
New Jersey13,2240.63×
Kentucky12,8871.24×
Colorado12,7080.98×
Oklahoma12,6121.38×
South Carolina12,5831.01×
Wisconsin12,3310.99×
Massachusetts11,6780.72×
Minnesota11,5390.98×
Maryland10,0490.71×
Louisiana9,5440.9×
Kansas8,6941.34×
Oregon8,1780.86×
Iowa8,1431.2×
Arkansas8,0041.18×
Utah7,7231.04×
Mississippi6,7580.99×
Nevada6,1900.78×
Connecticut6,1770.75×
Idaho5,5011.33×
West Virginia4,5691.19×
Nebraska4,4181.07×
New Mexico4,3951.06×
New Hampshire3,2160.99×
Montana3,1551.38×
Maine3,0031.02×
Hawaii2,9970.84×
Alaska2,7381.55×
South Dakota2,3661.24×
North Dakota2,0061.18×
Rhode Island1,9180.73×
Wyoming1,6341.34×
Delaware1,6190.71×
Washington, District of Columbia1,5940.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for We Were Soldiers audience
BrandAffinityCategory
Mel Gibson65.25×Movies & TV
Zero Dark Thirty94.51×Movies & TV
Rebecca Hall77.91×Movies & TV
Braveheart73.67×Movies & TV
HostGator117.8×Technology & Electronics
Full Metal Jacket38.82×Movies & TV
Jimi Hendrix30.84×Music & Radio
CSI (franchise)35.29×Movies & TV
Inglourious Basterds21.03×Movies & TV
Memorial Day10.62×Politics & Society
Will Poulter20×Movies & TV
Suki Waterhouse20×Fashion & Accessoires
Helen Hunt18.52×Movies & TV
Kia Sportage20×Cars & Mobility
Robert Redford6.77×Movies & TV
Night at the Museum20×Movies & TV
Christian Slater20×Movies & TV
Reddit3.46×Internet & Social Media
True Detective5.83×Movies & TV
Apocalypse Now14.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by We Were Soldiers audience
TraitClusterScore
PatriotismCONSERVATISM2.58
Risk AppetiteTHRILL1.79
Quality AwarenessPREMIUM1.75
Family OrientationCONSERVATISM1.65
IndulgenceJOY1.49
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for We Were Soldiers
CountryShare
United States50.2%
United Kingdom9.4%
Australia6.9%

See We Were Soldiers audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does We Were Soldiers have in United States?

We Were Soldiers has an estimated audience of 825,644 people in United States, concentrated in Texas and California.

What is the gender split and age of We Were Soldiers fans?

23.4% of We Were Soldiers fans are female, 76.6% are male, with an average age of 49.4 years.

Which brands do We Were Soldiers fans like most?

We Were Soldiers fans show strongest brand affinity for Mel Gibson (65.25×), Zero Dark Thirty (94.51×), and Rebecca Hall (77.91×) over the country average.

Where do We Were Soldiers fans live in United States?

We Were Soldiers fans in United States are most concentrated in Texas (reach 70,023), California (reach 66,810), and Florida (reach 43,214). These three regions account for the largest share of the active audience.

What other brands do We Were Soldiers fans also like?

Beyond We Were Soldiers itself, the audience over-indexes on Zero Dark Thirty (94.51×), Rebecca Hall (77.91×), Braveheart (73.67×), and HostGator (117.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for We Were Soldiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.