Rascasse Audience Intelligence

Mel Gibson Audience in United States

A data profile of the people who buy, follow and care about Mel Gibson in United States — modelled from more than twelve digital signal sources. Mel Gibson has an estimated audience of 5,193,037 people in United States.

#238among Actor Actress or TV Star in United States#674among Person in United States#634in Movies & TV

The average Mel Gibson fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Helen Hunt, Marisa Tomei, Braveheart, with strongest over-indexing on Helen Hunt (92.33× the country average).

Demographically, the Mel Gibson audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mel Gibson fan in United States is more male, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Helen Hunt.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mel Gibson profile in United States.

Audience size
5.2M
in United States
Gender
39.1%♀
60.9% male
Age
42.0
average years
Country rank
#6452
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mel Gibson fans

39.1% are female, 60.9% are male, average age 42.0.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Mel Gibson audience in United States
MetricValue
Female39.1%
Male60.9%
Average age42.0
Estimated audience size5,193,037
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Mel Gibson audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Mel Gibson audience comes from United States.

Worldwide audience distribution share by country for Mel Gibson
CountryShare
United States24.1%
Germany7.4%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mel Gibson audience in United States is strongest.

Fig. 05

Top regions by affinity

Mel Gibson fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.29×
02Utah~60K1.28×
03Oklahoma~70K1.22×
04Montana~20K1.18×
05Wyoming~9K1.15×
06Tennessee~100K1.13×
07Missouri~100K1.13×
08Arkansas~50K1.13×
09Kentucky~70K1.11×
10Oregon~70K1.08×
11Kansas~50K1.08×
12New Mexico~30K1.06×
13West Virginia~30K1.05×
14Washington~100K1.04×
15Indiana~100K1.04×
16Iowa~50K1.04×
17Texas~500K1.03×
18Florida~400K1.02×
19Alaska~10K1.02×
20North Dakota~10K1.02×
21California~600K1.01×
22Ohio~200K1.01×
23New Hampshire~20K1.01×
24Michigan~100K1.00×
25Arizona~100K1.00×
26Mississippi~40K1.00×
27Nebraska~30K1.00×
28Illinois~200K0.99×
29South Carolina~80K0.99×
30Maine~20K0.99×
31Pennsylvania~200K0.98×
32South Dakota~10K0.98×
33Colorado~80K0.97×
34Wisconsin~80K0.97×
35Connecticut~50K0.97×
36North Carolina~200K0.96×
37Minnesota~70K0.94×
38Louisiana~60K0.94×
39Virginia~100K0.93×
40Massachusetts~100K0.92×
41Alabama~70K0.92×
42Georgia~100K0.91×
43New Jersey~100K0.89×
44Nevada~50K0.89×
45New York~300K0.87×
46Rhode Island~10K0.87×
47Maryland~80K0.82×
48Hawaii~20K0.81×
49Delaware~10K0.79×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Mel Gibson, United States
0.70×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mel Gibson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mel Gibson audience
#·InterestCategoryAffinity×
01Helen HuntMovies & TV92.33×
02Tears of the SunMovies & TV74.76×
03We Were SoldiersMovies & TV61.82×
04Jarhead (film)Movies & TV52.00×
05BraveheartMovies & TV47.21×
06Marisa TomeiMovies & TV42.12×
07Zero Dark ThirtyMovies & TV41.86×
08Apocalypse NowMovies & TV40.69×
09Platoon (film)Movies & TV37.38×
10Ewan McGregorMovies & TV32.43×
11Terminator (franchise)Movies & TV32.40×
12Sarah PaulsonMovies & TV30.80×
13Rupert FriendMovies & TV30.31×
14Hacksaw RidgeMovies & TV25.77×
15Eiza GonzálezMovies & TV25.62×
16Saving Private RyanMovies & TV20.59×
17Liam NeesonMovies & TV18.44×
18Charlie HunnamMovies & TV18.03×
19Morena BaccarinMovies & TV15.19×
20True DetectiveMovies & TV8.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mel Gibson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mel Gibson audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.61×
PatriotismCONSERVATISM1.58×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mel Gibson audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mel Gibson have in United States?

Mel Gibson has an estimated audience of 5,193,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mel Gibson fans?

39.1% of Mel Gibson fans are female, 60.9% are male, with an average age of 42.0 years.

03

Which brands do Mel Gibson fans like most?

Mel Gibson fans show strongest brand affinity for Helen Hunt (92.33×), Marisa Tomei (42.12×), and Braveheart (47.21×) over the country average.

04

Where do Mel Gibson fans live in United States?

Mel Gibson fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mel Gibson fans also like?

Beyond Mel Gibson itself, the audience over-indexes on Marisa Tomei (42.12×), Braveheart (47.21×), Apocalypse Now (40.69×), and Ewan McGregor (32.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Mel Gibson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mel Gibson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →