Mel Gibson Audience in United States

Mel Gibson logo

Mel Gibson has an estimated audience of 5,320,150 people in United States. 39.1% are female, 60.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Helen Hunt, Marisa Tomei, Braveheart, Apocalypse Now, Ewan McGregor.

The average Mel Gibson fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Helen Hunt, Marisa Tomei, Braveheart, with strongest over-indexing on Helen Hunt (92.33× the country average). Demographically, the Mel Gibson audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mel Gibson fans

Demographic split for Mel Gibson audience in United States
MetricValue
Female39.1%
Male60.9%
Average age42.0
Estimated audience size5,320,150

Audience persona

The typical Mel Gibson fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Helen Hunt.

Top regions in United States

Top regions ranked by reach for Mel Gibson in United States
RegionReachAffinity
California635,5451.09×
Texas504,6751.1×
Florida388,9941.08×
New York278,0020.94×
Illinois187,7191.06×
Pennsylvania181,0171.01×
Ohio172,4011.05×
North Carolina160,764
Georgia152,5750.93×
Michigan144,5211.04×
New Jersey127,9700.95×
Virginia126,8260.98×
Tennessee125,2801.17×
Washington117,3051.1×
Indiana102,9431.06×
Arizona102,3830.94×
Massachusetts101,2610.97×
Missouri98,6261.15×
Colorado84,7501.01×
South Carolina79,1700.99×
Wisconsin77,4960.97×
Kentucky77,3821.16×
Maryland74,7850.82×
Oklahoma72,8541.23×
Minnesota71,2780.94×
Oregon69,1731.13×
Louisiana65,6410.96×
Utah64,6871.36×
Alabama63,2020.85×
Connecticut52,9570.99×
Arkansas48,8411.11×
Kansas45,2391.08×
Iowa44,3471.01×
Nevada42,4550.83×
Mississippi41,3240.94×
Idaho33,6221.26×
New Mexico27,6211.04×
Nebraska26,3180.99×
West Virginia24,4390.99×
New Hampshire20,876
Maine18,2430.96×
Hawaii17,7750.78×
Montana16,7481.13×
Rhode Island14,3650.85×
Washington, District of Columbia11,5980.73×
South Dakota11,0060.89×
Delaware10,9310.74×
North Dakota10,2160.93×
Alaska9,7150.85×
Wyoming8,2471.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mel Gibson audience
BrandAffinityCategory
Helen Hunt92.33×Movies & TV
Marisa Tomei42.12×Movies & TV
Braveheart47.21×Movies & TV
Apocalypse Now40.69×Movies & TV
Ewan McGregor32.43×Movies & TV
Liam Neeson18.44×Movies & TV
Zero Dark Thirty41.86×Movies & TV
We Were Soldiers61.82×Movies & TV
Jarhead (film)52×Movies & TV
Terminator (franchise)32.4×Movies & TV
Sarah Paulson30.8×Movies & TV
Charlie Hunnam18.03×Movies & TV
Tears of the Sun74.76×Movies & TV
Hacksaw Ridge25.77×Movies & TV
Platoon (film)37.38×Movies & TV
Rupert Friend30.31×Movies & TV
True Detective8.66×Movies & TV
Morena Baccarin15.19×Movies & TV
Saving Private Ryan20.59×Movies & TV
War film9.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mel Gibson audience
TraitClusterScore
PatriotismCONSERVATISM3.74
IndividualismJOY1.58
ExtroversionTHRILL1.56
TraditionCONSERVATISM1.36
SpiritualityBALANCE1.3
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Mel Gibson
CountryShare
United States24.9%
Germany7.8%
United Kingdom6.3%

See Mel Gibson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mel Gibson have in United States?

Mel Gibson has an estimated audience of 5,320,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Mel Gibson fans?

39.1% of Mel Gibson fans are female, 60.9% are male, with an average age of 42.0 years.

Which brands do Mel Gibson fans like most?

Mel Gibson fans show strongest brand affinity for Helen Hunt (92.33×), Marisa Tomei (42.12×), and Braveheart (47.21×) over the country average.

Where do Mel Gibson fans live in United States?

Mel Gibson fans in United States are most concentrated in California (reach 635,545), Texas (reach 504,675), and Florida (reach 388,994). These three regions account for the largest share of the active audience.

What other brands do Mel Gibson fans also like?

Beyond Mel Gibson itself, the audience over-indexes on Marisa Tomei (42.12×), Braveheart (47.21×), Apocalypse Now (40.69×), and Ewan McGregor (32.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mel Gibson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.