Platoon (film) Audience in United States

Platoon (film) logo

Platoon (film) has an estimated audience of 1,151,832 people in United States. 21.4% are female, 78.6% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Mel Gibson, Zero Dark Thirty, Braveheart, Apocalypse Now, Enemy at the Gates.

The average Platoon (film) fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mel Gibson, Zero Dark Thirty, Braveheart, with strongest over-indexing on Mel Gibson (40.52× the country average). Demographically, the Platoon (film) audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Platoon (film) fans

Demographic split for Platoon (film) audience in United States
MetricValue
Female21.4%
Male78.6%
Average age47.7
Estimated audience size1,151,832

Audience persona

The typical Platoon (film) fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Mel Gibson.

Top regions in United States

Top regions ranked by reach for Platoon (film) in United States
RegionReachAffinity
California136,2051.08×
Texas90,4690.91×
Florida66,9480.86×
New York61,8950.96×
Pennsylvania41,4911.07×
Illinois39,5341.03×
Ohio37,1821.05×
North Carolina33,7110.97×
Georgia30,3980.86×
Michigan29,6940.99×
Virginia27,5730.98×
New Jersey26,6150.91×
Washington26,4451.14×
Massachusetts25,0251.1×
Arizona24,4751.04×
Tennessee21,8360.95×
Indiana20,4940.97×
Missouri18,8031.01×
Colorado18,8031.04×
Wisconsin18,0511.04×
Maryland17,2160.87×
Minnesota17,0121.03×
Alabama15,6060.97×
South Carolina15,5600.9×
Kentucky15,1481.05×
Oregon14,6771.11×
Oklahoma13,7711.08×
Louisiana13,6220.92×
Connecticut12,3181.07×
Iowa10,0671.06×
Kansas10,0051.1×
Nevada9,8590.89×
Utah9,2930.9×
Arkansas9,1430.96×
Mississippi7,4250.78×
Idaho5,8251.01×
Nebraska5,5990.97×
New Mexico5,4790.95×
West Virginia5,2050.97×
New Hampshire4,9971.1×
Maine4,5261.1×
Hawaii4,5060.91×
Rhode Island3,9991.09×
Montana3,6821.15×
Washington, District of Columbia3,2950.95×
Alaska2,8161.14×
South Dakota2,7011.01×
Delaware2,6800.84×
Vermont2,4361.2×
North Dakota2,3991.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Platoon (film) audience
BrandAffinityCategory
Mel Gibson40.52×Movies & TV
Zero Dark Thirty57.93×Movies & TV
Braveheart45.99×Movies & TV
Apocalypse Now40.23×Movies & TV
Enemy at the Gates85.94×Movies & TV
Kia Sportage25×Cars & Mobility
Antonio Banderas19.97×Movies & TV
Jimi Hendrix19.71×Music & Radio
Saving Private Ryan18.34×Movies & TV
Christian Slater20×Movies & TV
Memorial Day6.59×Politics & Society
Forest Whitaker13.79×Movies & TV
Patriotism6.08×Politics & Society
Jodie Foster10.63×Movies & TV
Honda HR-V17.14×Cars & Mobility
University of Southern California11.54×Business & Career
Fox News Channel1.92×Movies & TV
Sofía Vergara6.82×Movies & TV
Robert Redford4.29×Movies & TV
Nature1.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Platoon (film) audience
TraitClusterScore
PatriotismCONSERVATISM6.48
Risk AppetiteTHRILL1.45
TraditionCONSERVATISM1.41
Need for SecurityCONSERVATISM1.41
Family OrientationCONSERVATISM1.34
IndividualismJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Platoon (film)
CountryShare
United States30.2%
France8.1%
Germany6.9%

See Platoon (film) audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Platoon (film) have in United States?

Platoon (film) has an estimated audience of 1,151,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Platoon (film) fans?

21.4% of Platoon (film) fans are female, 78.6% are male, with an average age of 47.7 years.

Which brands do Platoon (film) fans like most?

Platoon (film) fans show strongest brand affinity for Mel Gibson (40.52×), Zero Dark Thirty (57.93×), and Braveheart (45.99×) over the country average.

Where do Platoon (film) fans live in United States?

Platoon (film) fans in United States are most concentrated in California (reach 136,205), Texas (reach 90,469), and Florida (reach 66,948). These three regions account for the largest share of the active audience.

What other brands do Platoon (film) fans also like?

Beyond Platoon (film) itself, the audience over-indexes on Zero Dark Thirty (57.93×), Braveheart (45.99×), Apocalypse Now (40.23×), and Enemy at the Gates (85.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Platoon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.