Full Metal Jacket Audience in United States

Full Metal Jacket logo

Full Metal Jacket has an estimated audience of 2,348,455 people in United States. 17.3% are female, 82.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Jarhead (film), Apocalypse Now, Glory (1989 film), Inglourious Basterds, We Were Soldiers.

The average Full Metal Jacket fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jarhead (film), Apocalypse Now, Glory (1989 film), with strongest over-indexing on Jarhead (film) (73.9× the country average). Demographically, the Full Metal Jacket audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Full Metal Jacket fans

Demographic split for Full Metal Jacket audience in United States
MetricValue
Female17.3%
Male82.7%
Average age44.0
Estimated audience size2,348,455

Audience persona

The typical Full Metal Jacket fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Jarhead (film).

Top regions in United States

Top regions ranked by reach for Full Metal Jacket in United States
RegionReachAffinity
California273,2251.06×
Texas217,9051.08×
Florida137,2280.86×
New York122,4850.93×
Pennsylvania83,8581.06×
Illinois80,0141.02×
Ohio75,7971.05×
North Carolina69,9680.99×
Georgia64,9360.9×
Michigan60,6480.99×
Virginia58,5131.02×
New Jersey55,3120.93×
Arizona53,8201.12×
Washington51,2031.09×
Tennessee51,0611.08×
Indiana47,5241.11×
Massachusetts44,9600.97×
Missouri41,5511.1×
Colorado37,0791×
Maryland34,2840.85×
Kentucky34,2841.16×
Wisconsin34,0970.97×
Alabama33,1851.01×
South Carolina33,0820.94×
Oklahoma31,7031.22×
Minnesota30,6440.91×
Oregon28,4951.06×
Louisiana26,9300.89×
Nevada22,5760.99×
Connecticut21,5830.92×
Iowa20,9861.08×
Arkansas20,3731.05×
Kansas19,4661.05×
Utah19,0700.91×
Mississippi16,4420.85×
New Mexico12,9021.1×
West Virginia12,5261.15×
Idaho12,0071.02×
Nebraska11,2980.96×
New Hampshire9,1040.98×
Hawaii8,5600.85×
Maine8,2090.98×
Montana7,1261.09×
Rhode Island6,9730.93×
Alaska6,5351.3×
Washington, District of Columbia6,0770.86×
South Dakota5,4491×
Delaware5,2010.8×
North Dakota4,5190.94×
Vermont3,6060.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Full Metal Jacket audience
BrandAffinityCategory
Jarhead (film)73.9×Movies & TV
Apocalypse Now46.99×Movies & TV
Glory (1989 film)41.51×Movies & TV
Inglourious Basterds28.71×Movies & TV
We Were Soldiers60.55×Movies & TV
Act of Valor104.04×Movies & TV
Empire of the Sun (film)52.62×Movies & TV
Enemy at the Gates78.47×Movies & TV
The Thin Red Line (1998 film)82.73×Movies & TV
Zero Dark Thirty35.75×Movies & TV
White House Down55.63×Movies & TV
Battle: Los Angeles79.14×Movies & TV
Medal of Honor (series)70.84×Games
Hacksaw Ridge22.27×Movies & TV
Das Boot70.61×Movies & TV
Letters from Iwo Jima78.19×Movies & TV
Braveheart22.93×Movies & TV
The Monuments Men80.53×Movies & TV
M*A*S*H (TV series)22.57×Movies & TV
Dunkirk22.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Full Metal Jacket audience
TraitClusterScore
PatriotismCONSERVATISM4.06
Risk AppetiteTHRILL1.72
Need for SecurityCONSERVATISM1.41
IndividualismJOY1.33
TraditionCONSERVATISM1.25
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Full Metal Jacket
CountryShare
United States33.8%
United Kingdom6.7%
Italy6.0%

See Full Metal Jacket audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Full Metal Jacket have in United States?

Full Metal Jacket has an estimated audience of 2,348,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Full Metal Jacket fans?

17.3% of Full Metal Jacket fans are female, 82.7% are male, with an average age of 44.0 years.

Which brands do Full Metal Jacket fans like most?

Full Metal Jacket fans show strongest brand affinity for Jarhead (film) (73.9×), Apocalypse Now (46.99×), and Glory (1989 film) (41.51×) over the country average.

Where do Full Metal Jacket fans live in United States?

Full Metal Jacket fans in United States are most concentrated in California (reach 273,225), Texas (reach 217,905), and Florida (reach 137,228). These three regions account for the largest share of the active audience.

What other brands do Full Metal Jacket fans also like?

Beyond Full Metal Jacket itself, the audience over-indexes on Apocalypse Now (46.99×), Glory (1989 film) (41.51×), Inglourious Basterds (28.71×), and We Were Soldiers (60.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Full Metal Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.