M*A*S*H (TV series) Audience in United States

M*A*S*H (TV series) logo

M*A*S*H (TV series) has an estimated audience of 1,956,576 people in United States. 46.6% are female, 53.4% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Goma, Israel, The Nice Guys, Alaska.

The average M*A*S*H (TV series) fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Goma, Israel, with strongest over-indexing on The Halal Guys (25.09× the country average). Demographically, the M*A*S*H (TV series) audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of M*A*S*H (TV series) fans

Demographic split for M*A*S*H (TV series) audience in United States
MetricValue
Female46.6%
Male53.4%
Average age46.2
Estimated audience size1,956,576

Audience persona

The typical M*A*S*H (TV series) fan in United States is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for M*A*S*H (TV series) in United States
RegionReachAffinity
California154,9700.72×
Texas140,2990.83×
Florida100,9190.76×
New York89,0820.81×
Pennsylvania73,7171.12×
Michigan68,9601.35×
Ohio68,1311.13×
Illinois60,6690.93×
North Carolina51,2110.87×
Georgia45,1090.75×
New Jersey42,3630.85×
Virginia41,9860.88×
Arizona40,9231.02×
Washington40,6671.04×
Indiana39,7651.11×
Missouri39,2071.24×
Tennessee38,2390.97×
Wisconsin37,7831.28×
Minnesota34,7681.24×
Massachusetts33,1610.86×
Maryland30,3820.9×
Colorado28,7930.93×
Kentucky27,5291.12×
Alabama27,4281×
South Carolina26,6810.91×
Oklahoma25,0471.15×
Oregon23,2771.04×
Louisiana21,4400.85×
Iowa21,0641.31×
Utah19,9071.14×
Kansas17,2571.12×
Connecticut16,3960.84×
Arkansas15,2950.95×
Nevada14,1470.75×
Mississippi14,0910.87×
Nebraska11,6291.19×
Idaho11,0711.13×
West Virginia10,1651.12×
New Mexico8,9080.91×
Maine8,6841.24×
New Hampshire7,6060.99×
Montana6,6761.23×
Hawaii5,6410.67×
South Dakota5,1471.14×
Delaware4,8020.89×
Rhode Island4,7340.76×
Washington, District of Columbia4,4110.75×
Alaska4,4061.05×
North Dakota4,2961.07×
Vermont3,7771.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for M*A*S*H (TV series) audience
BrandAffinityCategory
The Halal Guys25.09×Food & Beverages
Goma50.97×Travel & Leisure
Israel3.2×Travel & Leisure
The Nice Guys11.6×Movies & TV
Alaska2.2×Travel & Leisure
Jingoism2.05×Politics & Society
Bell Helmets16.2×Cars & Mobility
Paisley6.87×Fashion & Accessoires
Pillow1.63×Home & Garden
Wok4.41×Food & Beverages
Elsword10.71×Games
Monogram2.5×Home & Garden
Suhr Guitars10.86×Music & Radio
Captain America (1990 film)2.57×Movies & TV
Goop3.02×Internet & Social Media
Nebraska Cornhuskers football1.97×Sports
Home Delivery1.68×Food & Beverages
Corona (band)3.04×Music & Radio
Spiritualized14.62×Music & Radio
On the Border Mexican Grill & Cantina3.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by M*A*S*H (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.27
TraditionCONSERVATISM1.6
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.29
Community OrientationOPEN1.22
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for M*A*S*H (TV series)
CountryShare
United States31.8%
Japan7.3%
Germany7.1%

See M*A*S*H (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does M*A*S*H (TV series) have in United States?

M*A*S*H (TV series) has an estimated audience of 1,956,576 people in United States, concentrated in California and Texas.

What is the gender split and age of M*A*S*H (TV series) fans?

46.6% of M*A*S*H (TV series) fans are female, 53.4% are male, with an average age of 46.2 years.

Which brands do M*A*S*H (TV series) fans like most?

M*A*S*H (TV series) fans show strongest brand affinity for The Halal Guys (25.09×), Goma (50.97×), and Israel (3.2×) over the country average.

Where do M*A*S*H (TV series) fans live in United States?

M*A*S*H (TV series) fans in United States are most concentrated in California (reach 154,970), Texas (reach 140,299), and Florida (reach 100,919). These three regions account for the largest share of the active audience.

What other brands do M*A*S*H (TV series) fans also like?

Beyond M*A*S*H (TV series) itself, the audience over-indexes on Goma (50.97×), Israel (3.2×), The Nice Guys (11.6×), and Alaska (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for M*A*S*H (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.