M*A*S*H (TV series) Audience in United States

M*A*S*H (TV series) has an estimated audience of 1,956,576 people in United States. 46.6% are female, 53.4% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Inglourious Basterds, Bob Newhart, Tony Danza, Full Metal Jacket, Autism Awareness.

The average M*A*S*H (TV series) fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Inglourious Basterds, Bob Newhart, Tony Danza, with strongest over-indexing on Inglourious Basterds (51.66× the country average). Demographically, the M*A*S*H (TV series) audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of M*A*S*H (TV series) fans

Demographic split for M*A*S*H (TV series) audience in United States
MetricValue
Female46.6%
Male53.4%
Average age46.2
Estimated audience size1,956,576

Audience persona

The typical M*A*S*H (TV series) fan in United States is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Inglourious Basterds.

Top regions in United States

Top regions ranked by reach for M*A*S*H (TV series) in United States
RegionReachAffinity
California154,9700.72×
Texas140,2990.83×
Florida100,9190.76×
New York89,0820.81×
Pennsylvania73,7171.12×
Michigan68,9601.35×
Ohio68,1311.13×
Illinois60,6690.93×
North Carolina51,2110.87×
Georgia45,1090.75×
New Jersey42,3630.85×
Virginia41,9860.88×
Arizona40,9231.02×
Washington40,6671.04×
Indiana39,7651.11×
Missouri39,2071.24×
Tennessee38,2390.97×
Wisconsin37,7831.28×
Minnesota34,7681.24×
Massachusetts33,1610.86×
Maryland30,3820.9×
Colorado28,7930.93×
Kentucky27,5291.12×
Alabama27,4281×
South Carolina26,6810.91×
Oklahoma25,0471.15×
Oregon23,2771.04×
Louisiana21,4400.85×
Iowa21,0641.31×
Utah19,9071.14×
Kansas17,2571.12×
Connecticut16,3960.84×
Arkansas15,2950.95×
Nevada14,1470.75×
Mississippi14,0910.87×
Nebraska11,6291.19×
Idaho11,0711.13×
West Virginia10,1651.12×
New Mexico8,9080.91×
Maine8,6841.24×
New Hampshire7,6060.99×
Montana6,6761.23×
Hawaii5,6410.67×
South Dakota5,1471.14×
Delaware4,8020.89×
Rhode Island4,7340.76×
Washington, District of Columbia4,4110.75×
Alaska4,4061.05×
North Dakota4,2961.07×
Vermont3,7771.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for M*A*S*H (TV series) audience
BrandAffinityCategory
Inglourious Basterds51.66×Movies & TV
Bob Newhart73.58×Movies & TV
Tony Danza62.98×Movies & TV
Full Metal Jacket42.11×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
The Nanny40.21×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Knight Rider (1982 TV series)48.81×Movies & TV
Lost in Space35.39×Movies & TV
Mission: Impossible11.65×Movies & TV
Income tax13.19×Business & Career
Betty White30.21×Movies & TV
Sam Elliott9.76×Movies & TV
Robert Redford6.85×Movies & TV
Arrested Development (TV series)16.39×Movies & TV
Capital One3.41×Business & Career
Clint Eastwood7.65×Movies & TV
Everybody Loves Raymond15.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by M*A*S*H (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.27
TraditionCONSERVATISM1.6
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.29
Community OrientationOPEN1.22
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for M*A*S*H (TV series)
CountryShare
United States31.8%
Japan7.3%
Germany7.1%

See M*A*S*H (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does M*A*S*H (TV series) have in United States?

M*A*S*H (TV series) has an estimated audience of 1,956,576 people in United States, concentrated in California and Texas.

What is the gender split and age of M*A*S*H (TV series) fans?

46.6% of M*A*S*H (TV series) fans are female, 53.4% are male, with an average age of 46.2 years.

Which brands do M*A*S*H (TV series) fans like most?

M*A*S*H (TV series) fans show strongest brand affinity for Inglourious Basterds (51.66×), Bob Newhart (73.58×), and Tony Danza (62.98×) over the country average.

Where do M*A*S*H (TV series) fans live in United States?

M*A*S*H (TV series) fans in United States are most concentrated in California (reach 154,970), Texas (reach 140,299), and Florida (reach 100,919). These three regions account for the largest share of the active audience.

What other brands do M*A*S*H (TV series) fans also like?

Beyond M*A*S*H (TV series) itself, the audience over-indexes on Bob Newhart (73.58×), Tony Danza (62.98×), Full Metal Jacket (42.11×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for M*A*S*H (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.