Rascasse Audience Intelligence

M*A*S*H (TV series) Audience in United States

A data profile of the people who buy, follow and care about M*A*S*H (TV series) in United States — modelled from more than twelve digital signal sources. M*A*S*H (TV series) has an estimated audience of 1,858,677 people in United States.

#943among Movie / TV Show / Series in United States#2385in Movies & TV

The average M*A*S*H (TV series) fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Newhart, Inglourious Basterds, Schindler's List, with strongest over-indexing on Bob Newhart (100.84× the country average).

Demographically, the M*A*S*H (TV series) audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical M*A*S*H (TV series) fan in United States is balanced, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Bob Newhart.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the M*A*S*H (TV series) profile in United States.

Audience size
1.9M
in United States
Gender
46.6%♀
53.4% male
Age
46.2
average years
Country rank
#15092
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of M*A*S*H (TV series) viewers

46.6% are female, 53.4% are male, average age 46.2.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for M*A*S*H (TV series) audience in United States
MetricValue
Female46.6%
Male53.4%
Average age46.2
Estimated audience size1,858,677
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the M*A*S*H (TV series) audience in United States
Age bracketShare%
16-1916%
20-296%
30-399%
40-4926%
50+43%
Fig. 04

Worldwide distribution

31.1%

of the worldwide M*A*S*H (TV series) audience comes from United States.

Worldwide audience distribution share by country for M*A*S*H (TV series)
CountryShare
United States31.1%
Japan7.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the M*A*S*H (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

M*A*S*H (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K1.29×
02Michigan~60K1.27×
03Maine~9K1.25×
04Montana~7K1.25×
05Wisconsin~40K1.24×
06Nebraska~10K1.23×
07Missouri~40K1.22×
08Minnesota~30K1.20×
09West Virginia~10K1.20×
10South Dakota~5K1.20×
11Idaho~10K1.18×
12Kentucky~30K1.16×
13Oklahoma~20K1.14×
14Kansas~20K1.13×
15North Dakota~5K1.13×
16Vermont~4K1.13×
17Pennsylvania~70K1.10×
18Ohio~70K1.10×
19Utah~20K1.09×
20Indiana~40K1.08×
21Alaska~5K1.08×
22New Hampshire~8K1.03×
23Arkansas~20K1.02×
24Washington~40K1.00×
25Alabama~30K1.00×
26Oregon~20K1.00×
27Tennessee~40K0.98×
28New Mexico~9K0.94×
29Arizona~40K0.93×
30Delaware~5K0.91×
31Mississippi~10K0.90×
32South Carolina~30K0.89×
33Illinois~60K0.88×
34New Jersey~40K0.88×
35Maryland~30K0.88×
36Connecticut~20K0.88×
37Virginia~40K0.87×
38Colorado~30K0.87×
39Rhode Island~5K0.87×
40North Carolina~50K0.86×
41Massachusetts~30K0.86×
42Louisiana~20K0.86×
43Texas~100K0.77×
44New York~80K0.77×
45Florida~100K0.75×
46Georgia~40K0.75×
47Nevada~10K0.72×
48Washington, District of Columbia~4K0.71×
49Hawaii~6K0.70×
50California~100K0.68×
Fig. 06

Affinity by region

Affinity by region — M*A*S*H (TV series), United States
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the M*A*S*H (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for M*A*S*H (TV series) audience
#·InterestCategoryAffinity×
01Bob NewhartMovies & TV100.84×
02Tony DanzaMovies & TV45.48×
03Schindler's ListMovies & TV36.51×
04Knight Rider (1982 TV series)Movies & TV35.04×
05Inglourious BasterdsMovies & TV34.05×
06The NannyMovies & TV30.14×
07Lost in SpaceMovies & TV28.90×
08ColumboMovies & TV26.78×
09Full Metal JacketMovies & TV22.57×
10EraserheadMovies & TV20.00×
11Roy OrbisonMusic & Radio19.84×
12RoseanneMovies & TV17.36×
13The A-TeamMovies & TV16.97×
14Mission: ImpossibleMovies & TV14.78×
15It's Always Sunny in PhiladelphiaMovies & TV14.06×
16Burt ReynoldsMovies & TV9.82×
17Robert RedfordMovies & TV7.33×
18Sam ElliottMovies & TV6.69×
19RedditInternet & Social Media3.28×
20Donald TrumpPolitics & Society1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the M*A*S*H (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by M*A*S*H (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.65×
IndividualismJOY1.80×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by M*A*S*H (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.80×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does M*A*S*H (TV series) have in United States?

M*A*S*H (TV series) has an estimated audience of 1,858,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of M*A*S*H (TV series) viewers?

46.6% of M*A*S*H (TV series) fans are female, 53.4% are male, with an average age of 46.2 years.

03

Which brands do M*A*S*H (TV series) fans like most?

M*A*S*H (TV series) fans show strongest brand affinity for Bob Newhart (100.84×), Inglourious Basterds (34.05×), and Schindler's List (36.51×) over the country average.

04

Where do M*A*S*H (TV series) fans live in United States?

M*A*S*H (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do M*A*S*H (TV series) fans also like?

Beyond M*A*S*H (TV series) itself, the audience over-indexes on Inglourious Basterds (34.05×), Schindler's List (36.51×), Tony Danza (45.48×), and The Nanny (30.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for M*A*S*H (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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