Frontier Audience in United States

Frontier logo

Frontier has an estimated audience of 14,633,218 people in United States. 40.4% are female, 59.6% are male, average age 40.9. Top regions: Florida, California, Texas. Top brand affinities: Minnesota, Vocal harmony, Israel, 3D printing, Goop.

The average Frontier fan in United States is 40.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Minnesota, Vocal harmony, Israel, with strongest over-indexing on Minnesota (1.55× the country average). Demographically, the Frontier audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Frontier fans

Demographic split for Frontier audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.9
Estimated audience size14,633,218

Audience persona

The typical Frontier fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Frontier in United States
RegionReachAffinity
Florida2,213,8042.23×
California1,698,9001.06×
Texas1,496,5081.19×
Ohio976,4072.17×
Colorado968,5014.2×
Georgia821,4821.82×
New York761,7470.93×
Pennsylvania739,4751.5×
Arizona590,3671.98×
North Carolina565,4831.28×
Illinois528,2101.08×
New Jersey447,7391.2×
Michigan337,7170.88×
Nevada320,9702.27×
Indiana254,2150.95×
Utah243,8061.86×
Connecticut225,8031.54×
Maryland218,9200.87×
Virginia218,9050.61×
Missouri193,3360.82×
Wisconsin184,2130.84×
Tennessee179,2260.61×
Kentucky161,4690.88×
Massachusetts160,1000.56×
Washington156,4500.53×
South Carolina152,6420.69×
Minnesota137,1230.65×
Alabama111,7560.55×
Oregon109,6960.65×
West Virginia102,9461.51×
Iowa95,3320.79×
Oklahoma87,3760.54×
New Mexico81,8841.12×
Louisiana78,7850.42×
Arkansas67,2650.56×
Delaware58,6191.45×
Nebraska58,5290.8×
Kansas48,9210.42×
Washington, District of Columbia41,9050.95×
Mississippi38,2180.32×
Maine34,4500.66×
Idaho32,9900.45×
South Dakota24,8640.74×
Wyoming23,5551.09×
New Hampshire22,4250.39×
North Dakota21,0090.7×
Montana19,7900.49×
Rhode Island18,5080.4×
Hawaii13,7030.22×
Vermont11,4110.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frontier audience
BrandAffinityCategory
Minnesota1.55×Travel & Leisure
Vocal harmony3.83×Music & Radio
Israel1.72×Travel & Leisure
3D printing1.6×Technology & Electronics
Goop3.34×Internet & Social Media
Wok3.8×Food & Beverages
Governor of Michigan4.29×Politics & Society
Home staging2.97×Home & Garden
Fairy godmother3.84×Literature
Grinch2.04×Movies & TV
Wikia1.6×Internet & Social Media
Tech News4.24×Technology & Electronics
Google Home2.94×Technology & Electronics
Historic site1.87×Arts & Culture
headspace3.87×Health
Certified diabetes educator5.47×Business & Career
Hibachi3.19×Food & Beverages
MK1.68×Music & Radio
Hocus Pocus1.85×Movies & TV
ABC 7 Chicago1.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frontier audience
TraitClusterScore
PatriotismCONSERVATISM2.51
IndividualismJOY1.83
Risk AppetiteTHRILL1.47
Urban LifestyleOPEN1.43
Community OrientationOPEN1.38
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Frontier
CountryShare
United States82.3%
Japan5.3%
Brazil3.2%

See Frontier audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Frontier have in United States?

Frontier has an estimated audience of 14,633,218 people in United States, concentrated in Florida and California.

What is the gender split and age of Frontier fans?

40.4% of Frontier fans are female, 59.6% are male, with an average age of 40.9 years.

Which brands do Frontier fans like most?

Frontier fans show strongest brand affinity for Minnesota (1.55×), Vocal harmony (3.83×), and Israel (1.72×) over the country average.

Where do Frontier fans live in United States?

Frontier fans in United States are most concentrated in Florida (reach 2,213,804), California (reach 1,698,900), and Texas (reach 1,496,508). These three regions account for the largest share of the active audience.

What other brands do Frontier fans also like?

Beyond Frontier itself, the audience over-indexes on Vocal harmony (3.83×), Israel (1.72×), 3D printing (1.6×), and Goop (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frontier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.