Rascasse Audience Intelligence

Frontier Audience in United States

A data profile of the people who buy, follow and care about Frontier in United States — modelled from more than twelve digital signal sources. Frontier has an estimated audience of 15,778,504 people in United States.

#3among Action in United States#38among Movie / TV Show / Series in United States#148in Movies & TV

The average Frontier fan in United States is 40.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Godzilla (2014 film), Sustainable energy, Renewable energy, with strongest over-indexing on Godzilla (2014 film) (39.25× the country average).

Demographically, the Frontier audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frontier fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Godzilla (2014 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frontier profile in United States.

Audience size
15.8M
in United States
Gender
40.4%♀
59.6% male
Age
40.9
average years
Country rank
#2201
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frontier viewers

40.4% are female, 59.6% are male, average age 40.9.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Frontier audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.9
Estimated audience size15,778,504
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Frontier audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3915%
40-4919%
50+29%
Fig. 04

Worldwide distribution

83.0%

of the worldwide Frontier audience comes from United States.

Worldwide audience distribution share by country for Frontier
CountryShare
United States83.0%
Japan5.1%
Brazil2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frontier audience in United States is strongest.

Fig. 05

Top regions by affinity

Frontier fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~900K4.01×
02Nevada~300K2.33×
03Florida~2M2.21×
04Ohio~900K2.08×
05Georgia~900K1.95×
06Arizona~600K1.91×
07Utah~200K1.86×
08New Mexico~100K1.74×
09West Virginia~100K1.57×
10Connecticut~200K1.52×
11Delaware~60K1.52×
12Pennsylvania~700K1.44×
13North Carolina~500K1.24×
14Texas~1.5M1.22×
15New Jersey~400K1.15×
16Wyoming~20K1.15×
17Illinois~500K1.03×
18California~1.5M1.00×
19Washington, District of Columbia~40K0.97×
20Indiana~300K0.95×
21Maryland~200K0.95×
22Michigan~300K0.91×
23Kentucky~200K0.87×
24New York~700K0.85×
25Missouri~200K0.82×
26Wisconsin~200K0.81×
27Nebraska~60K0.79×
28Iowa~90K0.77×
29South Dakota~30K0.75×
30North Dakota~20K0.73×
31South Carolina~200K0.69×
32Virginia~200K0.65×
33Minnesota~100K0.64×
34Oregon~100K0.62×
35Maine~30K0.62×
36Tennessee~200K0.61×
37Arkansas~70K0.58×
38Alabama~100K0.57×
39Oklahoma~90K0.57×
40Washington~100K0.51×
41Massachusetts~100K0.51×
42Idaho~40K0.50×
43Montana~20K0.49×
44Louisiana~90K0.46×
45Kansas~50K0.45×
46Vermont~10K0.42×
47New Hampshire~20K0.40×
48Rhode Island~20K0.40×
49Mississippi~40K0.36×
50Hawaii~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Frontier, United States
0.24×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frontier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frontier audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV39.25×
02Sustainable energyHome & Garden7.94×
03Renewable energyBusiness & Career6.64×
04Robert RedfordMovies & TV5.51×
053D printingTechnology & Electronics5.40×
06Weather forecastingHome & Garden5.01×
07Drudge ReportSports3.69×
08Strategy gamesGames3.44×
09FedExBusiness & Career3.43×
10New York PostNews3.15×
11Solar energyHome & Garden3.06×
12Mortgage loansBusiness & Career2.40×
13SubwayFood & Beverages2.22×
14Fox News ChannelMovies & TV2.10×
15Pizza HutFood & Beverages1.94×
16McDonald'sFood & Beverages1.91×
17PinterestInternet & Social Media1.86×
18AirbnbTravel & Leisure1.69×
19BarbecueFood & Beverages1.66×
20PodcastMusic & Radio1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frontier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frontier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.62×
IndividualismJOY2.31×
SustainabilityBALANCE2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frontier audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.73×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frontier have in United States?

Frontier has an estimated audience of 15,778,504 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Frontier viewers?

40.4% of Frontier fans are female, 59.6% are male, with an average age of 40.9 years.

03

Which brands do Frontier fans like most?

Frontier fans show strongest brand affinity for Godzilla (2014 film) (39.25×), Sustainable energy (7.94×), and Renewable energy (6.64×) over the country average.

04

Where do Frontier fans live in United States?

Frontier fans in United States are most concentrated in Florida (reach ~2M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Frontier fans also like?

Beyond Frontier itself, the audience over-indexes on Sustainable energy (7.94×), Renewable energy (6.64×), Robert Redford (5.51×), and Weather forecasting (5.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Frontier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frontier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →