Rascasse Audience Intelligence

Podcast Audience in United States

A data profile of the people who buy, follow and care about Podcast in United States — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 69,925,878 people in United States.

#156among Topic in United States#16in Music & Radio

The average Podcast fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rock music, Friendship, Peacemaker, with strongest over-indexing on Rock music (1.55× the country average).

Demographically, the Podcast audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Podcast fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Rock music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Podcast profile in United States.

Audience size
69.9M
in United States
Gender
49.2%♀
50.8% male
Age
41.4
average years
Country rank
#195
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Podcast fans

49.2% are female, 50.8% are male, average age 41.4.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Podcast audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.4
Estimated audience size69,925,878
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Podcast audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Podcast audience comes from United States.

Worldwide audience distribution share by country for Podcast
CountryShare
United States32.6%
United Kingdom6.1%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Podcast audience in United States is strongest.

Fig. 05

Top regions by affinity

Podcast fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1.5M1.21×
02Vermont~100K1.20×
03Oregon~1M1.19×
04Utah~700K1.19×
05North Dakota~200K1.14×
06Montana~200K1.13×
07Ohio~2.5M1.12×
08Maine~300K1.09×
09South Dakota~200K1.07×
10Kentucky~900K1.06×
11Iowa~600K1.06×
12Washington, District of Columbia~200K1.06×
13New Hampshire~300K1.05×
14California~8M1.04×
15Colorado~1M1.04×
16Minnesota~1M1.04×
17Kansas~600K1.04×
18Washington~1.5M1.03×
19Connecticut~700K1.03×
20Florida~5M1.01×
21New York~4M1.01×
22Missouri~1M1.01×
23Idaho~400K1.01×
24New Jersey~2M1.00×
25Wisconsin~1M1.00×
26Rhode Island~200K1.00×
27Virginia~1.5M0.99×
28Arkansas~600K0.99×
29Nebraska~300K0.99×
30Alabama~900K0.97×
31Georgia~2M0.96×
32North Carolina~2M0.96×
33Alaska~100K0.96×
34Arizona~1.5M0.95×
35Illinois~2M0.94×
36Tennessee~1.5M0.94×
37Indiana~1M0.94×
38Maryland~1M0.93×
39Louisiana~800K0.93×
40Oklahoma~700K0.93×
41Pennsylvania~2M0.92×
42South Carolina~1M0.92×
43Michigan~1.5M0.91×
44New Mexico~300K0.91×
45Texas~5.5M0.90×
46Hawaii~300K0.90×
47Delaware~200K0.88×
48West Virginia~300K0.87×
49Mississippi~500K0.86×
50Nevada~600K0.82×
Fig. 06

Affinity by region

Affinity by region — Podcast, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Podcast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Podcast audience
#·InterestCategoryAffinity×
01KILL TONYMusic & Radio3.14×
02Crime JunkieMusic & Radio2.36×
03Thomas MassiePolitics & Society2.06×
04Rob ReinerMovies & TV1.77×
05Diane KeatonMovies & TV1.75×
06Digital audioTechnology & Electronics1.75×
07Dick Van DykeMovies & TV1.74×
08CaseyMusic & Radio1.73×
09Stranger ThingsMovies & TV1.65×
10Lindsey GrahamPolitics & Society1.64×
11PeacemakerMovies & TV1.62×
12GodzillaMovies & TV1.59×
13Nancy MacePolitics & Society1.58×
14Rock musicMusic & Radio1.55×
15FriendshipKids & Family1.55×
16Google DocsInternet & Social Media1.54×
17Self-loveHealth1.53×
18EarthTravel & Leisure1.51×
19Google DriveTechnology & Electronics1.51×
20Walt Disney WorldTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Podcast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Podcast audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.25×
PatriotismCONSERVATISM1.24×
SustainabilityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Podcast audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Luxury OrientationPREMIUM0.94×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Podcast have in United States?

Podcast has an estimated audience of 69,925,878 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Podcast fans?

49.2% of Podcast fans are female, 50.8% are male, with an average age of 41.4 years.

03

Which brands do Podcast fans like most?

Podcast fans show strongest brand affinity for Rock music (1.55×), Friendship (1.55×), and Peacemaker (1.62×) over the country average.

04

Where do Podcast fans live in United States?

Podcast fans in United States are most concentrated in California (reach ~8M), Texas (reach ~5.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Podcast fans also like?

Beyond Podcast itself, the audience over-indexes on Friendship (1.55×), Peacemaker (1.62×), Lindsey Graham (1.64×), and KILL TONY (3.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Podcast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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