Podcast Audience in United States

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Podcast has an estimated audience of 69,925,878 people in United States. 49.2% are female, 50.8% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Rock music, Friendship, Peacemaker, Google Docs, Earth.

The average Podcast fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rock music, Friendship, Peacemaker, with strongest over-indexing on Rock music (1.55× the country average). Demographically, the Podcast audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Podcast fans

Demographic split for Podcast audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.4
Estimated audience size69,925,878

Audience persona

The typical Podcast fan in United States is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Rock music.

Top regions in United States

Top regions ranked by reach for Podcast in United States
RegionReachAffinity
California8,355,5881.09×
Texas5,634,4670.94×
Florida5,041,3521.06×
New York4,128,2451.06×
Illinois2,287,4460.98×
Pennsylvania2,189,9430.93×
North Carolina2,105,5151×
Georgia2,088,4410.97×
Ohio2,027,0720.94×
New Jersey1,834,2741.03×
Massachusetts1,744,3381.27×
Michigan1,733,7970.95×
Virginia1,720,5521.01×
Washington1,513,5741.08×
Arizona1,405,2970.98×
Tennessee1,358,9510.97×
Indiana1,226,5330.96×
Colorado1,171,7321.06×
Maryland1,162,4070.97×
Missouri1,145,2161.02×
Minnesota1,058,9981.06×
Wisconsin1,049,7351×
South Carolina978,0270.93×
Alabama931,6330.95×
Oregon922,1551.15×
Kentucky828,5030.95×
Louisiana791,8790.88×
Utah756,3021.21×
Connecticut734,9281.05×
Oklahoma730,7920.94×
Iowa608,9091.06×
Kansas575,3721.04×
Arkansas571,4370.99×
Nevada563,7160.83×
Mississippi470,0540.82×
Idaho350,8011×
Nebraska331,2210.94×
New Mexico311,4600.89×
New Hampshire287,2041.04×
Maine277,1621.11×
Hawaii270,8510.9×
West Virginia263,8070.81×
Washington, District of Columbia236,4121.12×
Rhode Island220,7260.99×
Montana213,5021.1×
Delaware169,5330.88×
South Dakota153,1550.95×
North Dakota151,6841.06×
Vermont144,9091.18×
Alaska137,5740.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Podcast audience
BrandAffinityCategory
Rock music1.55×Music & Radio
Friendship1.55×Kids & Family
Peacemaker1.62×Movies & TV
Google Docs1.54×Internet & Social Media
Earth1.51×Travel & Leisure
Google Drive1.51×Technology & Electronics
Rob Reiner1.77×Movies & TV
Walt Disney World1.51×Travel & Leisure
Casey1.73×Music & Radio
Beetlejuice1.51×Movies & TV
Stranger Things1.65×Movies & TV
Godzilla1.59×Movies & TV
The Gilded Age1.52×Movies & TV
Self-love1.53×Health
Sabrina Carpenter1.86×Music & Radio
Digital audio1.75×Technology & Electronics
Diane Keaton1.75×Movies & TV
Millie Bobby Brown1.82×Movies & TV
Malcolm-Jamal Warner1.78×Movies & TV
Anime convention1.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Podcast audience
TraitClusterScore
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.29
SustainabilityBALANCE1.21
LGBTQ+ IdentityOPEN1.16
Social Media UsageJOY1.14
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Podcast
CountryShare
United States32.6%
United Kingdom6.1%
Germany5.5%

See Podcast audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Podcast have in United States?

Podcast has an estimated audience of 69,925,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Podcast fans?

49.2% of Podcast fans are female, 50.8% are male, with an average age of 41.4 years.

Which brands do Podcast fans like most?

Podcast fans show strongest brand affinity for Rock music (1.55×), Friendship (1.55×), and Peacemaker (1.62×) over the country average.

Where do Podcast fans live in United States?

Podcast fans in United States are most concentrated in California (reach 8,355,588), Texas (reach 5,634,467), and Florida (reach 5,041,352). These three regions account for the largest share of the active audience.

What other brands do Podcast fans also like?

Beyond Podcast itself, the audience over-indexes on Friendship (1.55×), Peacemaker (1.62×), Google Docs (1.54×), and Earth (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.