Podcast Audience in Canada
Podcast has an estimated audience of 7,325,406 people in Canada. 47.6% are female, 52.4% are male, average age 42.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Comedy movies, New York City, Catherine O'Hara, Google Docs, Gmail.
The average Podcast fan in Canada is 42.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Comedy movies, New York City, Catherine O'Hara, with strongest over-indexing on Comedy movies (1.57× the country average). Demographically, the Podcast audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Podcast fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 42.1 |
| Estimated audience size | 7,325,406 |
Audience persona
The typical Podcast fan in Canada is balanced, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Comedy movies.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,484,223 | 1.14× |
| Quebec | 3,131,614 | 1.79× |
| British Columbia | 1,315,290 | 1.2× |
| Alberta | 884,657 | 0.98× |
| Manitoba | 229,219 | 0.84× |
| Nova Scotia | 207,563 | 0.95× |
| Saskatchewan | 204,465 | 0.88× |
| New Brunswick | 156,828 | 0.93× |
| Newfoundland and Labrador | 81,523 | 0.73× |
| Prince Edward Island | 29,444 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Comedy movies | 1.57× | Movies & TV |
| New York City | 1.54× | Travel & Leisure |
| Catherine O'Hara | 1.92× | Movies & TV |
| Google Docs | 1.53× | Internet & Social Media |
| Gmail | 1.61× | Internet & Social Media |
| Digital audio | 2.14× | Technology & Electronics |
| Los Angeles | 1.59× | Travel & Leisure |
| National Post | 1.59× | News |
| Long & McQuade | 1.72× | Music & Radio |
| California | 1.51× | Travel & Leisure |
| Texas | 1.81× | Travel & Leisure |
| True crime | 2.55× | Movies & TV |
| Jimmy Kimmel | 1.87× | Movies & TV |
| Social change | 1.94× | Politics & Society |
| Papyrus | 1.87× | Politics & Society |
| Val Kilmer | 1.73× | Movies & TV |
| Philanthropy | 1.53× | Arts & Culture |
| Melbourne | 1.82× | Travel & Leisure |
| Bruce Willis | 1.7× | Movies & TV |
| Sydney | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Convenience Orientation | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.31 |
| Career Orientation | POWER | 1.29 |
| Sports Activity | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
See Podcast audiences in other countries
More Music & Radio audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Podcast have in Canada?
Podcast has an estimated audience of 7,325,406 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Podcast fans?
47.6% of Podcast fans are female, 52.4% are male, with an average age of 42.1 years.
Which brands do Podcast fans like most?
Podcast fans show strongest brand affinity for Comedy movies (1.57×), New York City (1.54×), and Catherine O'Hara (1.92×) over the country average.
Where do Podcast fans live in Canada?
Podcast fans in Canada are most concentrated in Ontario (reach 3,484,223), Quebec (reach 3,131,614), and British Columbia (reach 1,315,290). These three regions account for the largest share of the active audience.
What other brands do Podcast fans also like?
Beyond Podcast itself, the audience over-indexes on New York City (1.54×), Catherine O'Hara (1.92×), Google Docs (1.53×), and Gmail (1.61×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.