A data profile of the people who buy, follow and care about Podcast in Canada — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 7,325,406 people in Canada.
The average Podcast fan in Canada is 42.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Comedy movies, New York City, Catherine O'Hara, with strongest over-indexing on Comedy movies (1.57× the country average).
Demographically, the Podcast audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Podcast fan in Canada is balanced, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Podcast profile in Canada.
47.6% are female, 52.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 42.1 |
| Estimated audience size | 7,325,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Podcast audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 1.79× | |
| 02 | British Columbia | ~1.5M | 1.20× | |
| 03 | Ontario | ~3.5M | 1.14× | |
| 04 | Alberta | ~900K | 0.98× | |
| 05 | Nova Scotia | ~200K | 0.95× | |
| 06 | New Brunswick | ~200K | 0.93× | |
| 07 | Saskatchewan | ~200K | 0.88× | |
| 08 | Manitoba | ~200K | 0.84× | |
| 09 | Prince Edward Island | ~30K | 0.82× | |
| 10 | Newfoundland and Labrador | ~80K | 0.73× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 2.55× | ||
| 02 | Stephen Colbert | Movies & TV | 2.29× | ||
| 03 | Digital audio | Technology & Electronics | 2.14× | ||
| 04 | Mitch McConnell | Politics & Society | 1.96× | ||
| 05 | Social change | Politics & Society | 1.94× | ||
| 06 | Catherine O'Hara | Movies & TV | 1.92× | ||
| 07 | Jimmy Kimmel | Movies & TV | 1.87× | ||
| 08 | Papyrus | Politics & Society | 1.87× | ||
| 09 | Melbourne | Travel & Leisure | 1.82× | ||
| 10 | Texas | Travel & Leisure | 1.81× | ||
| 11 | Long & McQuade | Music & Radio | 1.72× | ||
| 12 | Bruce Willis | Movies & TV | 1.70× | ||
| 13 | Gmail | Internet & Social Media | 1.61× | ||
| 14 | Los Angeles | Travel & Leisure | 1.59× | ||
| 15 | National Post | News | 1.59× | ||
| 16 | Comedy movies | Movies & TV | 1.57× | ||
| 17 | New York City | Travel & Leisure | 1.54× | ||
| 18 | Google Docs | Internet & Social Media | 1.53× | ||
| 19 | Philanthropy | Arts & Culture | 1.53× | ||
| 20 | California | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Spirituality | BALANCE | 1.01× | |
| Urban Lifestyle | OPEN | 1.01× |
Podcast has an estimated audience of 7,325,406 people in Canada, concentrated in Ontario and Quebec.
47.6% of Podcast fans are female, 52.4% are male, with an average age of 42.1 years.
Podcast fans show strongest brand affinity for Comedy movies (1.57×), New York City (1.54×), and Catherine O'Hara (1.92×) over the country average.
Podcast fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~3M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on New York City (1.54×), Catherine O'Hara (1.92×), Google Docs (1.53×), and Gmail (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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