A data profile of the people who buy, follow and care about Long & McQuade in Canada — modelled from more than twelve digital signal sources. Long & McQuade has an estimated audience of 3,496,990 people in Canada.
The average Long & McQuade fan in Canada is 38.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ice Hockey World Championships, Classical music, Paul McCartney, with strongest over-indexing on Ice Hockey World Championships (1.69× the country average).
Demographically, the Long & McQuade audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Long & McQuade fan in Canada is more male, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Long & McQuade profile in Canada.
26.0% are female, 74.0% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 38.1 |
| Estimated audience size | 3,496,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 17% |
of the worldwide Long & McQuade audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 98.1% |
| United States | 1.1% |
| Poland | 0.1% |
Where the Long & McQuade audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~100K | 1.26× | |
| 02 | Newfoundland and Labrador | ~60K | 1.17× | |
| 03 | New Brunswick | ~90K | 1.15× | |
| 04 | Ontario | ~1.5M | 1.09× | |
| 05 | Manitoba | ~100K | 1.04× | |
| 06 | British Columbia | ~500K | 1.01× | |
| 07 | Alberta | ~400K | 0.99× | |
| 08 | Prince Edward Island | ~20K | 0.92× | |
| 09 | Saskatchewan | ~90K | 0.78× | |
| 10 | Quebec | ~500K | 0.58× |
The strongest cross-interests of the Long & McQuade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sennheiser | Technology & Electronics | 9.10× | ||
| 02 | Foo Fighters | Music & Radio | 6.38× | ||
| 03 | Bob Dylan | Music & Radio | 5.24× | ||
| 04 | Led Zeppelin | Music & Radio | 4.74× | ||
| 05 | Pink Floyd | Music & Radio | 4.62× | ||
| 06 | Paul McCartney | Music & Radio | 4.54× | ||
| 07 | High-end audio | Technology & Electronics | 4.28× | ||
| 08 | Metallica | Music & Radio | 3.96× | ||
| 09 | David Bowie | Music & Radio | 3.89× | ||
| 10 | Bruce Springsteen | Music & Radio | 3.75× | ||
| 11 | Apple Music | Music & Radio | 2.17× | ||
| 12 | Hard rock | Music & Radio | 2.06× | ||
| 13 | Classical music | Music & Radio | 1.98× | ||
| 14 | Sustainable energy | Home & Garden | 1.93× | ||
| 15 | Domino's Pizza | Food & Beverages | 1.74× | ||
| 16 | Podcast | Music & Radio | 1.72× | ||
| 17 | Lego | Kids & Family | 1.72× | ||
| 18 | Ice Hockey World Championships | Sports | 1.69× | ||
| 19 | Online newspaper | News | 1.63× | ||
| 20 | Gospel music | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.56× | |
| Design Affinity | PREMIUM | 0.56× | |
| Mindfulness | BALANCE | 0.65× |
Long & McQuade's target market in Canada covers an estimated 3,496,990 people, concentrated in Ontario and British Columbia.
26.0% of the Long & McQuade audience are female, 74.0% are male, with an average age of 38.1 years.
Long & McQuade fans show strongest brand affinity for Ice Hockey World Championships (1.69×), Classical music (1.98×), and Paul McCartney (4.54×) over the country average.
Long & McQuade fans in Canada are most concentrated in Ontario (reach ~1.5M), British Columbia (reach ~500K), and Quebec (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Long & McQuade itself, the audience over-indexes on Classical music (1.98×), Paul McCartney (4.54×), Podcast (1.72×), and Bob Dylan (5.24×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Long & McQuade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.