A data profile of the people who buy, follow and care about Gospel music in Canada — modelled from more than twelve digital signal sources. Gospel music has an estimated audience of 3,779,201 people in Canada.
The average Gospel music fan in Canada is 40.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, Quebec.
Top brand affinities include Rock music, African-American music, Long & McQuade, with strongest over-indexing on Rock music (1.52× the country average).
Demographically, the Gospel music audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Gospel music fan in Canada is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Rock music.
The key figures that characterise the Gospel music profile in Canada.
57.5% are female, 42.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 40.1 |
| Estimated audience size | 3,779,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Gospel music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 8.5% |
| Italy | 4.0% |
Where the Gospel music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~100K | 1.95× | |
| 02 | New Brunswick | ~100K | 1.26× | |
| 03 | Manitoba | ~200K | 1.23× | |
| 04 | Alberta | ~500K | 1.03× | |
| 05 | Nova Scotia | ~100K | 1.02× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | Prince Edward Island | ~20K | 0.89× | |
| 08 | Ontario | ~1.5M | 0.80× | |
| 09 | British Columbia | ~300K | 0.56× | |
| 10 | Quebec | ~400K | 0.45× |
The strongest cross-interests of the Gospel music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hymn | Music & Radio | 2.87× | ||
| 02 | DIY & Craft Ideas | Home & Garden | 2.50× | ||
| 03 | Contemporary Christian music | Music & Radio | 2.20× | ||
| 04 | Christian Church | Politics & Society | 2.18× | ||
| 05 | Southern soul | Music & Radio | 2.14× | ||
| 06 | Old-time music | Music & Radio | 2.08× | ||
| 07 | Independent music | Music & Radio | 2.03× | ||
| 08 | Lyrics | Music & Radio | 2.01× | ||
| 09 | Beauty & Fashion | Beauty & Wellness | 1.91× | ||
| 10 | Composer | Music & Radio | 1.75× | ||
| 11 | Acoustic guitar | Music & Radio | 1.74× | ||
| 12 | Handmade Crafts | Kids & Family | 1.71× | ||
| 13 | Diane Keaton | Movies & TV | 1.65× | ||
| 14 | Hair Extensions | Beauty & Wellness | 1.59× | ||
| 15 | Folk music | Music & Radio | 1.58× | ||
| 16 | African-American music | Music & Radio | 1.56× | ||
| 17 | Long & McQuade | Music & Radio | 1.56× | ||
| 18 | Rock music | Music & Radio | 1.52× | ||
| 19 | Braid | Home & Garden | 1.51× | ||
| 20 | Old age | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Design Affinity | PREMIUM | 1.20× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Sports Activity | POWER | 0.89× |
Gospel music has an estimated audience of 3,779,201 people in Canada, concentrated in Ontario and Alberta.
57.5% of Gospel music fans are female, 42.5% are male, with an average age of 40.1 years.
Gospel music fans show strongest brand affinity for Rock music (1.52×), African-American music (1.56×), and Long & McQuade (1.56×) over the country average.
Gospel music fans in Canada are most concentrated in Ontario (reach ~1.5M), Alberta (reach ~500K), and Quebec (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gospel music itself, the audience over-indexes on African-American music (1.56×), Long & McQuade (1.56×), Acoustic guitar (1.74×), and Diane Keaton (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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