Gospel music Audience in Brazil
Gospel music has an estimated audience of 14,252,888 people in Brazil. 62.7% are female, 37.3% are male, average age 37.2. Top regions: São Paulo, Pernambuco, Minas Gerais.
The average Gospel music fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Minas Gerais. Demographically, the Gospel music audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Creativity, Need for Security.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Gospel music fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 37.2 |
| Estimated audience size | 14,252,888 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,246,858 | 0.61× |
| Pernambuco | 1,220,955 | 1.87× |
| Minas Gerais | 973,951 | 0.66× |
| Rio de Janeiro | 867,418 | 0.65× |
| Bahia | 820,493 | 0.87× |
| Ceará | 602,140 | 0.97× |
| Paraná | 477,505 | 0.55× |
| Goiás | 423,196 | 0.78× |
| Santa Catarina | 326,418 | 0.5× |
| Pará | 325,379 | 0.7× |
| Maranhão | 309,532 | 0.87× |
| Rio Grande do Sul | 306,371 | 0.36× |
| Paraíba | 213,818 | 0.74× |
| Amazonas | 213,250 | 0.86× |
| Alagoas | 204,019 | 0.98× |
| Mato Grosso do Sul | 195,890 | 0.94× |
| Espírito Santo | 194,013 | 0.65× |
| Sergipe | 154,766 | 1.04× |
| Mato Grosso | 154,106 | 0.58× |
| Piauí | 151,053 | 0.76× |
| Rio Grande do Norte | 149,268 | 0.63× |
| Federal District | 146,596 | 0.62× |
| Tocantins | 124,552 | 1.32× |
| Acre | 118,079 | 2.38× |
| Amapá | 117,834 | 2.33× |
| Roraima | 113,505 | 2.82× |
| Rondônia | 113,486 | 0.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.98 |
| Need for Security | CONSERVATISM | 1.91 |
| Mindfulness | BALANCE | 1.85 |
| Spirituality | BALANCE | 1.83 |
| Family Orientation | CONSERVATISM | 1.77 |
| Risk Appetite | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 8.5% |
| Italy | 4.0% |
See Gospel music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.