Rascasse Audience Intelligence

Gospel music Audience in United Kingdom

A data profile of the people who buy, follow and care about Gospel music in United Kingdom — modelled from more than twelve digital signal sources. Gospel music has an estimated audience of 6,370,172 people in United Kingdom.

The average Gospel music fan in United Kingdom is 42.0 years old, more female, and lives primarily in Greater London.

The audience is concentrated in Greater London, South East, Scotland.

Top brand affinities include Halford, Broadway theatre, New York City, with strongest over-indexing on Halford (1.61× the country average).

Demographically, the Gospel music audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Gospel music fan in United Kingdom is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Halford.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gospel music profile in United Kingdom.

Audience size
6.4M
in United Kingdom
Gender
58.2%
41.8% male
Age
42.0
average years
Country rank
#1004
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gospel music fans

58.2% are female, 41.8% are male, average age 42.0.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Gospel music audience in United Kingdom
MetricValue
Female58.2%
Male41.8%
Average age42.0
Estimated audience size6,370,172
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Gospel music audience in United Kingdom
Age bracketShare%
16-1915%
20-2918%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Gospel music audience comes from United Kingdom.

Worldwide audience distribution share by country for Gospel music
CountryShare
United States27.1%
Brazil8.5%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gospel music audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Gospel music fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Northern Ireland~300K1.70×
02Greater London~1.5M1.58×
03Scotland~600K1.05×
04East Midlands~400K1.00×
05East of England~600K0.97×
06South East~800K0.92×
07Wales~300K0.90×
08North West~600K0.86×
09South West~400K0.84×
10North East~200K0.83×
11West Midlands~200K0.81×
12Yorkshire and the Humber~400K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gospel music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gospel music audience
#·InterestCategoryAffinity×
01Gay LovePolitics & Society3.19×
02Priscilla PresleyMovies & TV3.01×
03Bob DylanMusic & Radio2.94×
04Shelter DogsPets & Animals2.40×
05NigeriaTravel & Leisure2.09×
06Boy GeorgeMusic & Radio2.06×
07Diane KeatonMovies & TV2.00×
08U.K.Music & Radio1.96×
09Broadway theatreTravel & Leisure1.92×
10Los AngelesTravel & Leisure1.87×
11Communication designBusiness & Career1.78×
12AfricaTravel & Leisure1.73×
13HalfordMusic & Radio1.61×
14CaliforniaTravel & Leisure1.58×
15BeetlejuiceMovies & TV1.58×
16The TimeMusic & Radio1.56×
17MounjaroHealth1.55×
18New York CityTravel & Leisure1.53×
19SingingMusic & Radio1.53×
20Dick Van DykeMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gospel music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gospel music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.60×
Community OrientationOPEN1.29×
Price SensitivityPREMIUM1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gospel music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
IndulgenceJOY0.94×
DIY MentalityTHRILL0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Gospel music have in United Kingdom?

Gospel music has an estimated audience of 6,370,172 people in United Kingdom, concentrated in Greater London and South East.

02

What is the gender split and age of Gospel music fans?

58.2% of Gospel music fans are female, 41.8% are male, with an average age of 42.0 years.

03

Which brands do Gospel music fans like most?

Gospel music fans show strongest brand affinity for Halford (1.61×), Broadway theatre (1.92×), and New York City (1.53×) over the country average.

04

Where do Gospel music fans live in United Kingdom?

Gospel music fans in United Kingdom are most concentrated in Greater London (reach ~1.5M), South East (reach ~800K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Gospel music fans also like?

Beyond Gospel music itself, the audience over-indexes on Broadway theatre (1.92×), New York City (1.53×), Shelter Dogs (2.4×), and Priscilla Presley (3.01×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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