A data profile of the people who buy, follow and care about Gospel music in Italy — modelled from more than twelve digital signal sources. Gospel music has an estimated audience of 6,710,524 people in Italy.
The average Gospel music fan in Italy is 39.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Massimo Ranieri, Hymn, Conducting, with strongest over-indexing on Massimo Ranieri (1.58× the country average).
Demographically, the Gospel music audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gospel music fan in Italy is balanced, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Massimo Ranieri.
The key figures that characterise the Gospel music profile in Italy.
53.6% are female, 46.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.3 |
| Estimated audience size | 6,710,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Gospel music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 8.5% |
| Italy | 4.0% |
Where the Gospel music audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~70K | 1.10× | |
| 02 | Aosta Valley | ~20K | 1.07× | |
| 03 | Molise | ~30K | 1.06× | |
| 04 | Abruzzo | ~100K | 1.01× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 06 | Umbria | ~100K | 1.01× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 08 | Marche | ~200K | 0.99× | |
| 09 | Calabria | ~200K | 0.98× | |
| 10 | Sardinia | ~200K | 0.97× | |
| 11 | Liguria | ~200K | 0.97× | |
| 12 | Piedmont | ~500K | 0.96× | |
| 13 | Emilia-Romagna | ~500K | 0.95× | |
| 14 | Puglia | ~400K | 0.93× | |
| 15 | Sicilia | ~500K | 0.92× | |
| 16 | Tuscany | ~400K | 0.92× | |
| 17 | Lazio | ~700K | 0.90× | |
| 18 | Campania | ~700K | 0.90× | |
| 19 | Veneto | ~500K | 0.90× | |
| 20 | Lombardy | ~1M | 0.88× |
The strongest cross-interests of the Gospel music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hymn | Music & Radio | 2.65× | ||
| 02 | Whitney Houston | Music & Radio | 1.90× | ||
| 03 | Contemporary Christian music | Music & Radio | 1.86× | ||
| 04 | Christian Church | Politics & Society | 1.77× | ||
| 05 | Bob Dylan | Music & Radio | 1.71× | ||
| 06 | Conducting | Music & Radio | 1.65× | ||
| 07 | Diocese of Rome | Politics & Society | 1.60× | ||
| 08 | Boogie-woogie | Music & Radio | 1.59× | ||
| 09 | Loretta Goggi | Movies & TV | 1.59× | ||
| 10 | Massimo Ranieri | Movies & TV | 1.58× | ||
| 11 | Avvenire | News | 1.58× | ||
| 12 | Pragmatics | Business & Career | 1.58× | ||
| 13 | Lyrics | Music & Radio | 1.57× | ||
| 14 | Cello | Music & Radio | 1.56× | ||
| 15 | Lucio Battisti | Music & Radio | 1.56× | ||
| 16 | Phil Collins | Music & Radio | 1.56× | ||
| 17 | Immortality | Kids & Family | 1.53× | ||
| 18 | Harmonica | Music & Radio | 1.53× | ||
| 19 | Clarinet | Music & Radio | 1.51× | ||
| 20 | Cymbal | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Mindfulness | BALANCE | 1.13× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Career Orientation | POWER | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Gospel music has an estimated audience of 6,710,524 people in Italy, concentrated in Lombardy and Lazio.
53.6% of Gospel music fans are female, 46.4% are male, with an average age of 39.3 years.
Gospel music fans show strongest brand affinity for Massimo Ranieri (1.58×), Hymn (2.65×), and Conducting (1.65×) over the country average.
Gospel music fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Gospel music itself, the audience over-indexes on Hymn (2.65×), Conducting (1.65×), Christian Church (1.77×), and Cello (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gospel music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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